Are Panda/Penguin Penalties not Global but only fired for specific Google CCTLDs?
-
An international portfolio of web sites has been suffering from Panda and Penguin over the last months. Essentially many of the international sites completely disappeared from the top 50 when before we had many Top 5 positions for competitive key words.
Today we noticed that it appears that for all this time rankings for local keywords have not been affected for domains outside of the most relevant Google CCTLD for the page.
To give an example:
Domain.it / Keyword 1 (IT) = Italian Competitive Keyword
Google.it: Keyword 1 (IT) April 2012 Position 4
Google.it: Keyword 1 (IT) December 2012 Position ---Google.com: Keyword 1 (IT) April 2012 Position 1
Google.com: Keyword 1 (IT) December 2012 Position 1Google.de: Keyword 1 (IT) April 2012 Position 3
Google.de: Keyword 1 (IT) December 2012 Position 4Have other people observed such behavior? Does this give any pointers towards how the recovery strategies should be drafted?
We have experienced that the more search volume a keywords has received the harder the Panda/Penguin impact. So one hypothesis could be that because the international Google domains do not receive overly significant traffic for the localized keywords Panda/Penguin protection algorithms are not being applied with the same force.
Any thoughts are welcome. /Thomas
-
Thomas
When Google typically rolls out algorithm updates, specially the Panda's and Penguin's of the world, they typically first launch them on Google.com and based on how they perform and tweaks, eventually roll them out on International and Non-english sites.
I would say yes, there could potentially be a difference based on Search Volume. I would do some competition analysis, see how others in your niche have been affected and not been affected, identify patterns. I would also recommend doing a detailed SEO Audit for your sites and building a strategy on where the gaps are identified.
How are you ranking now ? Are you / were you doing any specific kinds of link building ? Did you over-do any one kinds of links ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Pandora in Google Analytics
Hi Mozers, in Google Analytics our ads are registering a 10 second page duration and a 90% bounce rate, which is pretty atrocious. My questions are: Organic page duration is 3:15 minutes, and Social + Referral are similar. Yet Pandora is bringing the average time on site way down, to less than a minute. Will those paid ad metrics be factored to the User Behavior and therefore negative affect our overall rankings? In other words does Google now see our page duration as less than a minute? The Pandora rep says that Google Analytics and Pandora have "systemic issues" such that GA is very inaccurate with Pandora metrics. I find that difficult to believe. Any insights here? Thanks all! Jane
Reporting & Analytics | | CalamityJane770 -
Track PDF's in Google Analytics
Hi Mozzers, Is it possible to track PDF's via Google Analytics/Google tag manager? I'm not only looking for PDF downloads but for the actual activity when someone opens an interactive PDF document. So would it be possible to have onclick events on buttons in the PDF etc... Many thanks!
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
Site account in Google Analytics
Hello I have a question about my site account. On 2014, during a week, my ID tracking of Google Analytics was removed of the site, in this period the volume of users and sessions is lower than the other weeks. But I don't understand why are the sessions and users still reporting during this period without ID Tracking
Reporting & Analytics | | Arkix0 -
How do i know that my website affected by Panda Updates ?
If website is affected by Panda updates then how do we know that? If have any type of tools or strategies or alert to find out affected website by Panda then update as soon as possible.
Reporting & Analytics | | renukishor0 -
Google penalty
Hi, I've seen a steady improvement in my google search referrals since optimising my site and keeping an eye on SEO over the last few months. I'm only getting relatively small numbers of referrals, around 120-130 a day, but this has steadily increased from about 40 before Christmas. It's been a fairly consistent increase until 4 days ago when suddenly my referral numbers were cut in half. I'd be surprised if google was penalising me since I'm such a small site, but are there any obvious signs I should look out for? Oh, and my site is www.madegood.org should that be of help. Thanks! Will
Reporting & Analytics | | madegood0 -
Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
Hi. I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think? Do you know, where is the problem? What causes this diffence? thanks a lot
Reporting & Analytics | | mysho0 -
What to get from google Webmaster tools?
Hi everyone, I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean. I heard that I need to check the traffic and organic results from Google analytics and Google webmaster tools. Everybody says something and not sure what to do? Is there anyone clarify the SEO process for me - when to do what and why in simplest way? Thanks in advance,
Reporting & Analytics | | WTGEvents0
