Link Age - Ranking Signal
-
Is the age of a link a ranking signal?
-
It's worth considering it anyway.
-
How would you focus on it anyway? Just sit and wait.
-
Good point.
-
I agree "with age comes more links to page". I would also add that the page will have undergone more testing with time and therefore relevance becomes more clear.
-
Don't worry about it. As Rand says, if it is a ranking signal, it's tiny. Why waste time/energy focusing on that when you could focus on the things that matter, like content and linking!
-
Not the link itself, but the page that this link is on might get more important as they grow older as they obtain more links. So it is not the age, but rather that with age comes more links to that page (hopefully) and therefore that page gives out more link juice to your page.
I hope that helps. Watch that WBF that Roger linked to.
-
Rand talks about this one in a Whiteboard Friday: (skip to 5:50)
http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
The short answer answer is that it could be a signal. I would venture that, if it is a signal, it isn't a very big one. Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Links
I need some advice... I've noticed our link profile has increased with many comments links --- something I certainly have not pursued manually. I'm new to disavowing links. However, before I go ahead and disavow them, I'd like to ask how harmful these links are and would you recommend this is something I can do myself (relatively novice SEO) or if you'd recommend someone who could do this for a reasonable cost. In one instance, the link from this comment thread is with the anchor text, "porn"... Certainly not something we want to rank for, haha! I look forward to your advice
Link Building | | LukeBTDT0 -
Google Ranking
I'm working on a page for couple of months now and try to rank for very competitive keyword. I have reached position 12 and it's 97% optimized, the sites keeps going up and down between position 10 & 13. I already changed content a couple of times and already created a few links with the targeted anchor tags. However I'm scared if I create more links it will be penalized. What do you suggest? Should I create more links with the targeted anchor tags or should combine the keyword in anchor tags with other words? Loading time, title, descriptions, content everything perfect optimized.
Link Building | | bill3690 -
Bearshare links?
I am doing competitor link research and so far 4 of the 4 have had links from search.bearshare.net What kind of site is this? I am sure it isn't valuable but I can't figure out how it is getting crawled.
Link Building | | EcommerceSite0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0