I am the only one at my company responsible for SEO
-
This includes onpage, blogging, social media, link building, content creation, reporting, etc Etc ETC!!! The company I work for has about 100 employess and we are an eCommerce company. I have recently taken over all the SEO duties, as the person before me left. In the past we relied heavily on link building but that seems to be losing steam with Panda and Penguin. Is it even possible in this day in age for one person to keep a company afloat in the competitve SEO world? If so, what should I devote most my time to?
-
How do you feel about guest bloggin? Our site has a blog but all blog entries are written by me. It can be difficult to find something new to write about ont he same topic everyday. Also it takes an hour or two to write worthy content. Just spewing something out to get new content is not worth it. I want to allow guest blogging. This will create more time for me to focus onother SEO tasks and broader blog topics. The carrot for guest blogging would be a link to the guest bloggers site. However, it is believed by the powers that be at the company that we never want any outbound links. Once we have them on our site we want them to stay here.
-
What is the easiest most efficient way to transfer from relying soley on backlinks to a content strategy? I don't want to completely kill off the backlinking we do now because I don't want to take a risk of a serious SEO drop. Although, we need to do it quickly as we have been hit by Penguin and Panda.
-
EGOL is sopt on. You will find the other hat you need to wear is that of "diplomat."
-
Yes and no EGOL. Their sales tanked, but they still rank really well for some terms for which we are competing against them. I think it's only a matter of time.
-
Great additions here. Internal training, awareness, and participation are key.
Thanks for the reply.
-
if you are going to tackle this alone, I would try to leverage as many resources internal as possible
I like this.... it means go to the boss and get a mandate to delegate parts of the SEO job to people in related positions.
Honest... It means that you have to train the people who do product descriptions to write the title tags, train the IT folks to keep the site running right, train the sales people to get customers linking back, train the buyers to get suppliers linking back... you got the idea?
Get customer relations to write content, marketing people to write content, product experts to write content, get the CEO to write regular blog posts, find customers who love you who will allow you use their letters.
-
Hey Dana... did the site of the first company tank yet?
-
The short answer is, yes, you can do it. It's not easy, but it can be done. I was once the lone SEO for a company of about 100 and I left. They were relying heavily on link-building (via blog networks) and I fundamentally disagreed with their approach (the basically set up fake blog networks all over the place and piled them high with links and over-optimized anchor text.
I am now the lone-SEO at one of their competitors and encouraged to engage in white hat SEO. If you are on your own, the best place for you to keep up with the ever-changing world of SEO is right here at SEOMoz and I'd also follow the guys at Distilled, Barry Schwartz at Search Engine Land, the good folks at Search Engine Journal and if at all possible, attend MozCon in Seattle this summer. It will be worth every penny your company spends to send you.
Good luck Jean-Pierre. Just remember to prioritize stuff. Know what's going to have the biggest impact on your company's business goals and go after that and be able to prove your results. Then hang out here when you get stuck or just need a pat on the back
Dana
-
It will be very difficult for one person to serve all of your company's SEO needs.
However, if you are going to tackle this alone, I would try to leverage as many resources internally as possible. I would make sure you are allowed to stay in constant communication with all departments, especially marketing and website development. Also, I would make sure that they are aware that you need to be in the loop to what their departments are doing.
If you website is up to speed with most of the on-page criteria, I would focus my efforts on link building and content creation. The marketing department will have some great assets and resources that you can use to build great links. Also, if y'all work together, you may get them to understand how press and events are great link building tools, which will help your efforts.
I would also make sure that you are involved in all changes/update to the website to make sure all things are done with search engines in mind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trying to find a WP application (that does not require a FB application) that synchronizes website blog posts with a company facebook page
I'm not a developer and it's been about 5 years since I helped a client synchronize their wordpress blog posts with their FB page. I remember it being much simpler to do this in the past. However recently I'm noticing that all of the WP auto post applications require a Facebook application to get the synchronization to function properly.
Social Media | | RosemaryB
Is there any WP plugin available that does not require this? Something that just requires FB keys?0 -
Is there Anyway of finding out a companies facebook shares?
Is there anyway of finding out a companies facebook shares. When I checked out a competitor of one of my clients who seems to be very well placed without many links I discovered that they have over 298 facebook shares on Open Site Explorer but when I look at their site or search on facebook I cannot find any business facebook page for this company so I am really intrigued to find out where they are getting these shares from? Does anyone have any ideas?
Social Media | | dashesndots
Many thanks Tracy0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
Instagram - Any ideas how this can be used for SEO?
If indeed Google does use social signals for ranking factors, how would you go about using Instagram for SEO (if it's even possible)? Thanks
Social Media | | activitysuper0 -
Is this link a follow or no follow one? Is it worth it to pay to be listed? http://westfaironline.com/businessdirectory/john-meyer-consulting/
Is this link a follow or no follow one? Is it worth it to pay to be listed?
Social Media | | DianeDP0 -
Is Anybody Outside of SEO Industry Getting ROI from Google+ ?? Tell the truth!
I have been watching Google+ and see lots of SEOs sharing ideas and enjoying their circles. However, I have not seen anything outside of the webmaster community that I would hold up as an example of business engagement - and certainly nothing that seems to be producing a good ROI for a business. It seems to me that everyone outside of the webmaster community is on FaceBook and doesn't give a hoot about Google+. And, since FaceBook has the massive amount of people why should I open an outpost in the poorly populated Google+? I am not looking for Google+ evangelist answers. Just looking to hear if anybody anywhere has found Google+ to be a better use of their time than FaceBook and working on your website. I do believe that using Google+ as an author verification platform is a good use of your time if you have valuable content - mainly because it helps your visibility in the SERPs. Beyond that I am looking for validation. Anybody want to point to something good happening or telling a success story? Thanks!
Social Media | | EGOL8 -
What's affect more SEO between number of Facebook "Recommend" of number of fans of the facebook fan page?
I'm wondering what's the most important number in facebook that affect more the SEO of a site: It is the number of "Recommend" that your site have received or It is the number of fans the facebook fan page of the site have? Also does this really affect SEO or not? If you can provide some data, statistics, link to post or whatever it would be very nice. Thanks for your help
Social Media | | nuroa-2467120 -
What Tools Do You Use For SEO Social Media Audits?
Hi, With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits". I generally use a fair amount of manual observations for social media profiles such as profile completeness. Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account. I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com Facebook Insights is good (if you own the domain) for testing the number of likes. Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc. What are your favourite tools for SEO Social Media Audits?
Social Media | | DigitalLeaf0