Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?

[hildebrandlaw]

Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?

[PhilNottingham]

Almost certainly.

http://www.kurtzandblum.com/ did exactly this and saw a significant increase in conversions (and 14% increase in traffic).

[PhilNottingham]

Almost certainly.

http://www.kurtzandblum.com/ did exactly this and saw a significant increase in conversions (and 14% increase in traffic).

[ske11]

It is impossible to say to what extent adding a video to your site will increase conversions but adding a good video is one of the things I would try to see if the conversion rate goes up.

Before having the video made you should consider how many new clients you would need to get to pay for the video. Then if you believe that the video will increase the conversions by an amount more than you need to break even do it.

I would use the video to encourage people to contact your office rather than trying to answer all the questions they may have. You can also use it to pre-qualify people if you get a lot of people contacting the office that you are unable to help.

I hope this helps

Sean

[William.Lau]

Questions like this pertaining to CRO can really depend on A/B testing. A lot of marketers will recommend you to test something similar to the well scripted and produced video before spending the budget. You can maybe try another video that you have access to or the rights to publish on your site.

See if this increases the conversions and if it does it may give you the evidence you need to spend the budget on the tailored video.

CRO always comes down to testing and studies.

[Gordon_Hall]

How well does your site rank at the moment for you primary keywords? I know you haven't indicated that you expect better rankings, but from experience, many people think this will be the magic bullet to get them ranked...it won't make the difference - just to say.

I suppose it will depend on the video. Divorce is a highly emotive subject and it may depend on how you, or others on the video are viewed by those same emotive people. Do you have a face that suits radio or are you a warm person that conveys care and trust?

Maybe the business is aimed at "we'll screw the best deal out of your husband, and then screw him over as well..." - hey, some may love that tactic.

Ultimately, people buy from people, and if they trust what is being shown on the screen, you have a good chance of increasing conversions.

The last thing I would say is don't trust your own judgement - get a decent consensus of opinion of who should be shown on the film.

Hope that helps.