UK SERPS update

[highwayfive]

Hi All,

Anyone else seeing major changes in the google.co.uk SERPS results.Across about 12 different clients we have seen gains and loses. Sub pages seems to be suffering more than homepages. Any idea what has been targeted? With think it might be anchor text but were not sure.

Noticed first dips on Monday and it has been rolling out across different niches all week.

Thanks

[dawnieando]

Definitely seeing major swings across a load of sites I monitor daily.  Massive changes just after midnight on 17th.  Then when checked again a few hours later all change.  Up, down.  Bonkers.  Seemed more deep pages affected than home page on a lot of the sites.

[SebastianCowie]

Definitely seeing swings across the board in UK SERPS. Some clients way up, some down. A lot of sites that are ranking in the top 10 are using low quality blog comment spam, obviously purchased links etc. Looks like we've taken a giant step back.

Just need to look at results for a term like payday loans or short term loans to see just what's working at the moment.

[TomRayner]

Talking about it right here in fact - please allow me to repeat myself:

I can definitely feel a big update coming.  Either targeting fake social signals or making a real crackdown on disguised paid links.

In one of my other projects, I've seen a lot of volatility in the top 10 for a keyword - with all the major dancers having a huge amount of paid blogroll and homepage links in their link profile.

If Google is cracking down on them, I'd seriously love them.

(Thumbs up if you get the song reference)