Multiple Store locations Google Local
-
Hey there,
Is it best to create an individual page for each store location? Or is it best to create one page and plot different locations?
Thanks,
Dan
-
Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!
-
Thanks for the endorsement! What a warm and fuzzy feeling
Good points in that 2nd link, especially.
-
Hi Dan,
LCnetwork's second response does a really good job of clarifying the situation and your opportunities.
For more reading:
http://blumenthals.com/blog/2012/11/28/having-issues-with-your-glocal-social-merge-my-advice-dont/
-
Are you talking about location pages on your own website? Working with law firms that have a number of different offices we have have found it useful (in terms of organic rankings) to create pages for each location and make sure that these are linked to from other places on the site. You should able to find a list of first to four tier data providers for your country with a little digging. Its important that your NAP (name, address and phone) are registered elsewhere on the web and that they are in the correct microdata format and that you also upload a KML site map file for all your office locations.
David Mihm local ranking factors is a great place to start
-
Not quite.
There are two types of pages we're talking about here. That's because Google+ functions as two things for business owners: it is a local business directory and it is a social network.
Google+ Local listings: These are like your Google yellow pages listings. You should have one for each location (i.e., one for Dan's Pizza in Newark, one for Dan's Pizza in Jersey City, etc.) These have phone numbers, address, some photos, etc. This is where customers leave reviews as well.
Google+ Business (Brand) Pages: There should only be one Dan's Pizza Google+ Business page. It is for the brand as a whole.
This page is where you can post "as" the business, interact with followers, etc. It's a lot like what Facebook business pages are like. This is a more robust page than the ones above and is more or less the face of your business in Google+ as a social network (rather than Google+ the local business directory).
As of now, you can link your Brand Page (the social media page) with only one of your listings. If you choose to do this, it should probably be your flagship location, or your most popular. At some point in the future, you should be able to link your brand page with all of your listings.
-
Tbh I'm a little confused between the two - I take it Google+ Local page is the parent and then you create a local listing from that parent?
Thanks for the fast reply.
-
Do you mean for a Google+ Local Page, or for Google+ Local Listings?
I'm assuming you actually have multiple brick-and-mortar, IRL store locations. In this case (but only in this case), you should have a Google+ Local listing (formerly Google Places) for each one.
As for the business pages (the more robust ones that are like Facebook business pages), you should have one for your business as an entity, and you can connect it with one of your store locations. For now. Supposedly, they are working on the functionality with this so that businesses with multiple locations can connect them all to one business page.
Does that make sense?
They've really simplified all this lately, huh?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News Publisher Benefit?
I'm curious about the benefit of verifying your website in the Google News Publisher Center. Right now my website isn't showing up under "My Sites," and it recommends I submit the site to be reviewed for inclusion. However, when I go to news.google.com and search for news topics we cover, our site does show up sometimes. Will verifying the website in the Google News Publisher Center help to include it in News results more frequently? One thought I had is that perhaps Google will start to ONLY include sites in Google News that the webmaster has verified here. Any feedback would be greatly appreciated!
Image & Video Optimization | | davidkaralisjr0 -
Phone Numbers in Local Campaigns
Hi Mozzers, I have a both an 800 number and a local number for a local business client, with both featured on the site. Which number should I feature on the Google places, Google+ and local citations — the local number, the 800 number, or both? Any help appreciated.
Image & Video Optimization | | waynekolenchuk0 -
For Local SEO on a business with many locations, should the city be included in the business name?
For a franchised business with ~50 locations spread across the US, should the city be included in the business name when building citations? Fictional example: We have a staffing franchise called 'Hamilton Staffing'. They have 50 locations in the US. They are all called 'Hamilton Staffing'. We need to finalize the correct NAP information so we are consistent in building citations. For the name, should we just use 'Hamilton Staffing' for all of them? Or should we use 'Hamilton Staffing - Chicago' and the like for other locations? It looks like InfoUSA and Axciom are just using 'Hamilton Staffing', whereas Google is using 'Hamilton Staffing Chicago' and the like. Thoughts on this?
Image & Video Optimization | | brianspatterson0 -
Local Targeting without the city’s name
Here’s an interesting one for you guys: We show up on page 1 for “Edmonton web design,” (our website is http:web3.ca), however when you search for just “web design” in our city, we don’t seem to show up at all. I know Google is now placing a higher percentage or local companies in a search. So my question is: how can we show up better for a local search that is just “web design”? Does this just come down to domain authority & content or are there other key local factors at play?
Image & Video Optimization | | Web3Marketing870 -
Google Shopping
i am searching a tool which shows me the price ranking of my products in google shopping. that means when i type in a product which i sell in google shopping on which place is my ranking for this product. google has a free api to read this out but i just cant find a service that shows my ranking.
Image & Video Optimization | | droelfzwuenf0 -
Google+ Local/Places isn't displaying my suite #. Should I leave it out of NAP on other directories, too?
HI All, For some reason Google is not displaying the suite # for a client of mine in Google+ / Places. I've entered the suite # in the back-end of Google+ / Places and it shows there when I log in, but the public version of the listing omits it. So the question is, should the NAP in other directories omit it as well? Google knows it exists, but is choosing not to publish it... Thanks! Zack
Image & Video Optimization | | HammerandHand0 -
301 Redirect affects Google Places Listing?
Hi, A client of ours has a Google Places Listing but over the last few days we noticed that two duplicate listings have appeared with exactly the same information as the original listing. Only difference is the domain names. I did some investigation and my client says that a company cold called them recently and sold them two domain names www.bandbinbanbury.co.uk andwww.accommodationinbanbury.co.uk and it seems these two are redirecting to the main site which sits on www.hanwellhouse.com My question is can this cause that the redirected listing now appear instead of the original google places listing? Any help will be appreciated
Image & Video Optimization | | InTouchMarketing560 -
How can I segment traffic in GA referred by my google places listing?
Apart from using a parameter in my url, how can i segment the traffic that comes from my google places listing from the google serp (not google maps). It'd be nice if you can specify a display url and destination url in places profiles like you can with adwords. cheers! marc
Image & Video Optimization | | lexnex0