Multiple Store locations Google Local
-
Hey there,
Is it best to create an individual page for each store location? Or is it best to create one page and plot different locations?
Thanks,
Dan
-
Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!
-
Thanks for the endorsement! What a warm and fuzzy feeling
Good points in that 2nd link, especially.
-
Hi Dan,
LCnetwork's second response does a really good job of clarifying the situation and your opportunities.
For more reading:
http://blumenthals.com/blog/2012/11/28/having-issues-with-your-glocal-social-merge-my-advice-dont/
-
Are you talking about location pages on your own website? Working with law firms that have a number of different offices we have have found it useful (in terms of organic rankings) to create pages for each location and make sure that these are linked to from other places on the site. You should able to find a list of first to four tier data providers for your country with a little digging. Its important that your NAP (name, address and phone) are registered elsewhere on the web and that they are in the correct microdata format and that you also upload a KML site map file for all your office locations.
David Mihm local ranking factors is a great place to start
-
Not quite.
There are two types of pages we're talking about here. That's because Google+ functions as two things for business owners: it is a local business directory and it is a social network.
Google+ Local listings: These are like your Google yellow pages listings. You should have one for each location (i.e., one for Dan's Pizza in Newark, one for Dan's Pizza in Jersey City, etc.) These have phone numbers, address, some photos, etc. This is where customers leave reviews as well.
Google+ Business (Brand) Pages: There should only be one Dan's Pizza Google+ Business page. It is for the brand as a whole.
This page is where you can post "as" the business, interact with followers, etc. It's a lot like what Facebook business pages are like. This is a more robust page than the ones above and is more or less the face of your business in Google+ as a social network (rather than Google+ the local business directory).
As of now, you can link your Brand Page (the social media page) with only one of your listings. If you choose to do this, it should probably be your flagship location, or your most popular. At some point in the future, you should be able to link your brand page with all of your listings.
-
Tbh I'm a little confused between the two - I take it Google+ Local page is the parent and then you create a local listing from that parent?
Thanks for the fast reply.
-
Do you mean for a Google+ Local Page, or for Google+ Local Listings?
I'm assuming you actually have multiple brick-and-mortar, IRL store locations. In this case (but only in this case), you should have a Google+ Local listing (formerly Google Places) for each one.
As for the business pages (the more robust ones that are like Facebook business pages), you should have one for your business as an entity, and you can connect it with one of your store locations. For now. Supposedly, they are working on the functionality with this so that businesses with multiple locations can connect them all to one business page.
Does that make sense?
They've really simplified all this lately, huh?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google instantly suspends Google+ local listing of brand new company
I just tried to create a Google+ listing for a client. It's a brand new company. As soon as I submit the listing, I get an error message: "Google has suspended your page due to quality issues." There is no content on the listing, no website, etc. Just their NAP. All I can guess is their business address or phone number is on a blacklist due to some previous tenant/owner. Does Google keep a blacklist of addresses and/or phone numbers? Any other ideas?
Image & Video Optimization | | AdamThompson0 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
Do random listings effect Google Local Rankings?
So my clients business name is "Photojennette Photography" and while researching citations to correct I have found a completely random issue. There's an actress named Jennette McCardy that apparently has a ton of photos on the internet and with that are page titles like "Brand New Photo : Jennette McCardy" and "Look at this Photo Jennette McCardy" My question is, would Google be sending my listing down because of this? It's completely random and has nothing to do with the business. Thanks in advance.
Image & Video Optimization | | jonnyholt0 -
Google Product Feed Results
Hi all, I am pondering whether or not to try the new model of paying for the shopping results. I was just wondering what results people had seen and your ideas/thoughts on it.
Image & Video Optimization | | KarlBantleman0 -
How likely it is to rank both locally and organically
I think the question summarizes it pretty well. Did anybody experienced this, to rank for one or multiple keywords in both local and organic search results?
Image & Video Optimization | | echo10 -
How do you fix a Google Places category issue?
I have a Google Places listing that has the category set to 'Garage Door Supplier', yet if you do a search in Maps on this same phrase and zoom into the area of the map where the business is located, it doesn't get flagged as a garage door supplier. If you just search on the business name, is does get flagged in the right location. I spoke with Google (yeah, an actual human) and they were baffled. The only suggestion they had was to try adding a few more categories to see if maybe that would force an update. Has anyone ran into this, and if so, did you find a fix?
Image & Video Optimization | | WebMO0 -
Local directories
I was wondering if there is a comprehensive list somewhere of places I should enter in my business information. I have done the usual google places, city search, yahoo, and many others. i have just been cruising for places to enter my information, and I am sure I have missed some.
Image & Video Optimization | | ayetti0 -
Optimizing Google Places Listing - Please Help!
I claimed the Google Places listing a few months ago - added a description and all the necessary information. Finally got the page to show up in the places category on the 5th page for the search "vet las vegas". Then on some computers it likes to show up on the 8th page and on others the 5th page - weird!?. I need some help on the following: How can I get Google to put my website as an link in the "More About This Place"/citation section? The old website which was at a different domain is present but not the new one (the new one has been live for 2 months). -Am I missing any key information to help with my ranking? The 8th page is a pretty poor ranking and holds no value whatsoever. The description I typed out on Google Places does not display in the search results. - I am assuming adding citations is essentially just about adding backlinks that Google can pull to add to the "More About This Place" section - any surefire ways to get more citations there? WEBSITE: http://www.petmedicalcenter.com PLACES PAGE: http://maps.google.com/maps/place?hl=en&prmd=ivnscm&bav=on.2,or.r_gc.r_pw.&biw=1187&bih=649&um=1&ie=UTF-8&q=vet+las+vegas&fb=1&gl=us&hq=vet&hnear=0x80beb782a4f57dd1:0x3accd5e6d5b379a3,Las+Vegas,+NV&cid=13431404354265657899&ei=5Bf1TdvWLIey0AGe-M3sDA&sa=X&oi=local_result&ct=placepage-link&resnum=4&ved=0CEIQ4gkwAzhG Any other feedback or ideas would be really appreciated. Thank you to all the SEOMOZ members would have helped me over the last month - you guys are awesome! Thanks again, Brant
Image & Video Optimization | | PMC-3120871