Content development for improving organic SEO Questions
-
I have a real estate web site at www.nhfinehomes.com. The site is build on a Windows Server running ASP.NET with a basic, home grown CMS. In my Google Analytic under Traffic Sources, Search Engine Optimization, Queries I see a list of over 1,000 keyword phrases that my site had ranked for. In an effort to improve these rankings, I am under the assumption that if I create original content for these terms and add it to my site, it could help improve ranks? First question, is this a valid strategy worth pursuing assuming the content is good, I use good internal linking practices and make sure not to 'orphan' these pages?
Second, because my current site technology doesn't really make it easy to add content, I have figured out how to install a WordPress blog at www.nhfinehomes.com/blog (currently not up since the MySQL DB died for some reason) So am I at any disadvantage adding all this content to /blog vs. right on the primary CMS? Obviously the WordPress template is not the same as the main pages so primary nav and footer nav differ. Of course I can cross link between the two but wanted to make sure this was not going to penalize the value of this content.
Third, if there is anyone with Windows/.NET optimization experience at the server and site architecture level and can help me give my site a once over, I would be most appreciative. I'm not the programmer and rely and a friend to help with that and his SEO experience is very limited.
Thanks in advance.
-
Thank you. Sounds like I'm heading in a worthwhile direction and will plug on!
-
Ok, so you are facing something that i faced for a year in my job at a real estate company where they complete website was in ASP.net and they sucked when it comes SEO friendliness.
I looked in to your website and see that your website is quite better than the one i faced. As far as your questions are concern, here are the answers
Question 1: Content is a great strategy but alone strategy is not going to work in the Real Estate industry, you have to build some good links in order to make it rank in search engines from the desired key phrases.
Question 2: WP and blog section is fine... it is pretty much depends upon how you are going to play with it...Wordpress do allow design customization so if you can heir someone to do similar kind of design for blog as it is for the website it will be great as far as the user experience is concern.
Question3: I cannot call myself an expert in this but by looking in to your website initially see some problems with URL and redirections... I think you should use SEOmoz tool to get updates of how your website is performing technically.
-
I would add the importance of not duplicating content -- you don't want blog posts being lifted directly from website text in other words. I've been nailed on this in the past. Second, due to the popularity of WordPress and the unique content generated, it's highly valued by Google Search. IMO, the website's CMS and the WordPress blog are definitely compatible. March on!
-
Link, I would say yes, you are on the right track. Just make sure the content you are building is helping your users. They come to your website/blog looking for that information, and you want them to get in touch with you. It's best if you continue to keep it on top of your head while building the content, rather then completely getting distracted. Don't get me wrong, I am 100% on the SEO Side, but thinking about the user at the same time. There's no point in ranking for a keyword, the visitor coming in and saying, no, this is not what I was looking for.
Just watch and monitor your bounce rate and eventually consider replicating the look and feel of your website within your wordpress theme. It's possible.
Good Luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical Page Question
Hi, I have a question relation to Canonical pages That i need clearing up. I am not sure that my bigcommere website is correctly configured and just wanted clarification from someone in the know. Take this page for example https://www.fishingtackleshop.com.au/barra-lures/ Canonical link is https://www.fishingtackleshop.com.au/barra-lures/ The Rel="next" link is https://www.fishingtackleshop.com.au/barra-lures/?sort=bestselling&page=2 and this page has a canonical tag as rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/?page=2' /> Is this correct as above and working as it should or should the canonical tag for the second (pagination page) https://www.fishingtackleshop.com.au/barra-lures/?page=2 in our source code be saying rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/' />
Technical SEO | | oceanstorm0 -
International SEO And Duplicate Content Within The Same Language
Hello, Currently, we have a .com English website serving an international clientele. As is the case we do not currently target any countries in Google Search Console. However, the UK is an important market for us and we are seeing very low traffic (almost entirely US). We would like to increase visibility in the UK, but currently for English speakers only. My question is this - would geo-targeting a subfolder have a positive impact on visibility/rankings or would it create a duplicate content issue if both pieces of content are in English? My plan was: 1. Create a geo-targeted subfolder (website.com/uk/) that copies our website (we currently cannot create new unique content) 2. Go into GSC and geo-target the folder to the UK 3. Add the following to the /uk/ page to try to negate duplicate issues. Additionally, I can add a rel=canonical tag if suggested, I just worry as an already international site this will create competition between pages However, as we are currently only targeting a location and not the language at this very specific point, would adding a ccTLD be advised instead? The threat of duplicate content worries me less here as this is a topic Matt Cutts has addressed and said is not an issue. I prefer the subfolder method as to ccTLD's, because it allows for more scalability, as in the future I would like to target other countries and languages. Ultimately right now, the goal is to increase UK traffic. Outside of UK backlinks, would any of the above URL geo-targeting help drive traffic? Thanks
Technical SEO | | Tom3_150 -
No Java, No Content..?
Hello Mozers! 🙂 I have a question for you: I am working on a site and while doing an audit I disabled JavaScript via the Web Developer plugin for Chrome. The result is that instead of seeing the page content, I see the typical “loading circle” but nothing else. I imagine this not a good thing but what does this implies technically from crawler perspective? Thanks
Technical SEO | | Pipistrella0 -
Duplicate content problem?
Hello! I am not sure if this is a problem or if I am just making something too complicated. Here's the deal. I took on a client who has an existing site in something called homestead. Files cannot be downloaded, making it tricky to get out of homestead. The way it is set up is new sites are developed on subdomains of homestead.com, and then your chosen domain points to this subdomain. The designer who built it has kindly given me access to her account so that I can edit the site, but this is awkward. I want to move the site to its own account. However, to do so Homestead requires that I create a new subdomain and copy the files from one to the other. They don't have any way to redirect the prior subdomain to the new one. They recommend I do something in the html, since that is all I can access. Am I unnecessarily worried about the duplicate content consequences? My understanding is that now I will have two subdomains with the same exact content. True, over time I will be editing the new one. But you get what I'm sayin'. Thanks!
Technical SEO | | devbook90 -
Duplicate content in Magento
Hi all We got some serious issues with duplicate content on a Magento site that we are marketing. For example: http://www.citcop.se/varmepumpar-luft-luft/panasonic/panasonic-nordic-ce9nke-5-0kw http://www.citcop.se/panasonic/panasonic-nordic-ce9nke-5-0kw http://www.citcop.se/panasonic-nordic-ce9nke-5-0kw All of the above seem to work just fine as it is now but since they are excatly the same product they should ofcourse do a 301 redirect to the main page. Any ideas on how to sort this out in Magnto without having to resort to manual work in .htaccess? Have a great day Fredrik
Technical SEO | | Resultify0 -
301 redirecting old content from one site to updated content on a different site
I have a client with two websites. Here are some details, sorry I can't be more specific! Their older site -- specific to one product -- has a very high DA and about 75K visits per month, 80% of which comes from search engines. Their newer site -- focused generally on the brand -- is their top priority. The content here is much better. The vast majority of visits are from referrals (mainly social channels and an email newsletter) and direct traffic. Search traffic is relatively low though. I really want to boost search traffic to site #2. And I'd like to piggy back off some of the search traffic from site #1. Here's my question: If a particular article on site #1 (that ranks very well) needs to be updated, what's the risk/reward of updating the content on site #2 instead and 301 redirecting the original post to the newer post on site #2? Part 2: There are dozens of posts on site #1 that can be improved and updated. Is there an extra risk (or diminishing returns) associated with doing this across many posts? Hope this makes sense. Thanks for your help!
Technical SEO | | djreich0 -
Duplicate Content Errors
Ok, old fat client developer new at SEO so I apologize if this is obvious. I have 4 errors in one of my campaigns. two are duplicate content and two are duplicate title. Here is the duplicate title error Rare Currency And Old Paper Money Values and Information.
Technical SEO | | Banknotes
http://www.antiquebanknotes.com/ Rare Currency And Old Paper Money Values and Information.
http://www.antiquebanknotes.com/Default.aspx So, my question is... What do I need to do to make this right? They are the same page. in my page load for default.aspx I have this: this.Title = "Rare Currency And Old Paper Money Values and Information."; And it occurs only once...0 -
Duplicate content connundrum
Hey Mozzers- I have a tricky situation with one of my clients. They're a reputable organization and have been mentioned in several major news articles. They want to create a Press page on their site with links to each article, but they want viewers to remain within the site and not be redirected to the press sites themselves. The other issue is some of the articles have been removed from the original press sites where they were first posted. I want to avoid duplicate content issues, but I don't see how to repost the articles within the client's site. I figure I have 3 options: 1. create PDFs (w/SEO-friendly URLs) with the articles embedded in them that open in a new window. 2. Post an image with screenshot of article on a unique URL w/brief content. 3. Copy and paste the article to a unique URL. If anyone has experience with this issue or any suggestions, I would greatly appreciate it. Jaime Brown
Technical SEO | | JamesBSEO0