Outreach - what to give away in return
-
We are creating a PDF that is useful for people in our industry.
In the email outreach, what should we give in return for these people using or linking to our PDF.
Looking for a list of possible ideas.
-
I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.
If someone pitched this to me, I would take it!
-
Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:
-
A link back on a partner site
-
A link from facebook
-
A tweet of their URL
-
$100 of adwords where I set it up and run it for them.
where they could get any or all of them back if they like.
What do you think, Stephanie?
-
-
Here's some ideas...
free advertising (no follow link) such as banner ads, etc.
if you have more than one website, offer them a link from a different website
a free guest blog post for their website with a link back to your pdf
a link from your twitter or facebook pages
if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon
I'll post more ideas if I come up with them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting Up Hreflang and not getting return tag errors
I've set up a dummy domain (Not SEO'd I know) in order to get some input on if I'm doing this correctly. Here's my option on the set up and https://technicalseo.com/seo-tools/hreflang/ is saying it's all good. I'm self-referencing, there's a canonical, and there is return tags. https://topskiphire.com - US & International English Speaking Version https://topskiphire.com/au/ - English language in Australia The Australian version is on a subdirectory. We want it this way so we get full value of our domain and so we can expand into other countries eventually e.g. UK. Q1. Should I be self-referencing or should I have only a canonical for US site? Q2. Should I be using x-default if we're only in the English language? Q3. We previously failed when we had errors come back saying 'return tags not found' on a separate site even though the tags were on both sites. Was this because our previous site was only new and Google didn't rank it as often as our main domain.
Intermediate & Advanced SEO | | cian_murphy0 -
Disavow first (and link removal outreach second) as tactic?
I need to remove/disavow hundreds of domains due to an algorithmic penalty. Has anyone disavowed first and done the outreach thing second as a tactic? The reason why I was considering this was as follows: Most of the websites are from spammy websites and unlikely to have monitored accounts/available contact details. My business is incredibly seasonal, only being easily profitable for half of the year. The season starts from next month so the window of opportunity to get it done is small. If there's a Penguin update before I get it done, then it could be very bad news. Any thoughts would be much appreciated. (Incidentally, if you are interested in, I also posted here about it: http://moz.com/community/q/honest-thoughts-needed-about-link-building-removal)
Intermediate & Advanced SEO | | Coraltoes770 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
Where is the point of diminishing returns for silos and keyword subdirectories?
And as a follow-up, is that point far enough out to justify making a site's folder structure different from its navigation structure? I'll give an example. Say I was to do SEO for a hypothetical (I hope) someconstructioncompany.com, and the the menus/submenus were laid out as About Us ---- Our company ---- Our staff ---- Locations -------- Albany (default path would be .com/about-us/locations/albany-ny.html) -------- Miami -------- Liverpool Services ---- Kitchen remodeling (default path would be .com/services/kitchen-remodeling.html) ---- Above ground pools ---- Green building Photo galleries ---- Kitchen photos (default path would be .com/photo-gallery/kitchen-photos.html) ---- Pool photos ---- Green building photos Would there be any benefit (and if so, enough of a benefit to outweigh the additional overhead of keeping track of a separate structure) to having the menus set that way, but the actual files siloed as stuff like someconstructioncompany.com/kitchen-remodeling/kitchen-renovation-services.html someconstructioncompany.com/kitchen-remodeling/custom-kitchen-photo-gallery.html someconstructioncompany.com/above-ground-pools/above-ground-pool-photos.html someconstructioncompany.com/albany-ny/green-building-custom-home-remodeling-contractor-albany.html Would that separation of navigation structure and file structure be beneficial or would that time/effort setting it up be better spent elsewhere? Thanks!
Intermediate & Advanced SEO | | BrianAlpert780 -
Why are Pages returning 404 errors not being dropped?
Our webmaster tools continues to return anywhere upwards of 750 pages that have 404 errors. These are from pages of a previous site no longer used. However this was over 1 year ago these pages were dropped along with the 301 re-directs. Why is Google not clearing these from webmaster tools but re-listing them again after 3 month cycle? Is it because external sites have links to these pages? If so should I put a 301 in place (most of these site are forums and potentially dodgy directories etc from previous poor link building programs) or ask for a manual removal?
Intermediate & Advanced SEO | | Towelsrus0 -
How do I best deal with pages returning 404 errors as they contain links from other sites?
I have over 750 URL's returning 404 errors. The majority of these pages have back links from sites, however the credibility of these pages from what I can see is somewhat dubious, mainly forums and sites with low DA & PA. It has been suggested placing 301 redirects from these pages, a nice easy solution, however I am concerned that we could do more harm than good to our sites credibility and link building strategy going into 2013. I don't want to redirect these pages if its going to cause a panda/penguin problem. Could I request manual removal or something of this nature? Thoughts appreciated.
Intermediate & Advanced SEO | | Towelsrus0 -
Old pages still crawled by SE returning 404s. Better to put 301 or block with robots.txt ?
Hello guys, A client of ours has thousand of pages returning 404 visibile on googl webmaster tools. These are all old pages which don't exist anymore but Google keeps on detecting them. These pages belong to sections of the site which don't exist anymore. They are not linked externally and didn't provide much value even when they existed What do u suggest us to do: (a) do nothing (b) redirect all these URL/folders to the homepage through a 301 (c) block these pages through the robots.txt. Are we inappropriately using part of the crawling budget set by Search Engines by not doing anything ? thx
Intermediate & Advanced SEO | | H-FARM0 -
SEO on a mature site - diminishing returns?
I have a site that has been indexed in Google since 2002. Back then, I secured all of the highly recommended links of the time, like DMOZ and Yahoo Directory, and got just a couple very high PR links from highly relevant sites. That was enough to get us top listing on our best "niche" keywords and many long tail searches. Once we got to that point, we got lazy and have just relied upon our original links and any natural links that came our way. We also have a very highly detailed Adwords campaign in which we bid on almost any keyword that has every resulted in an organic conversion. A few months ago, I decided to kick our SEO efforts up a notch and hired a company to do an aggressive link building campaign and target some very high search volume terms that we had previously given up on. The campaign has been very successful in getting high ranking for several targetted terms. However, I am seeing zero impact on our site traffic or sales. I am beginning to wonder if Google's algorithms are so efficient that all of this extra SEO work is to no avail. Is there a point of diminishing returns where it is not productive to optimize a site's organic listings any further? Between our Adwords campaign, our already pretty good organic results, and google's ability to divine a searchers intent and lead them to the most relevant results, how do you decide when there is little benefit to further optimization? It is an important question for me because I have been considering putting a lot of work into adding content to our ecommerce site and I would hate to do all that work for nothing.
Intermediate & Advanced SEO | | mhkatz0