Best techniques For EMD Ranking in 2013
-
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
-
Thanks David, much appreciated.
-
Seems to be a number of Timber businesses at that address...
Regardless, 17 occurrences is going to set off some red flags.
Just trying to help you out with your query.
-
Good observations in regard to EMDs in general. However, if you take a look at the site in question, I think you'll agree the OP needs to do a lot of work on the site regardless of the fact that it's an EMD.
-
Timber Melbourne is the business name...
-
All of my important domains are EMDs.
I think that the hyphen stinks up the value.
I had a key-word.com, acquired the keyword.com, redirected the key-word.com to the keyword.com, and rankings immediately went up. Immediately. As soon as the 301 took hold.
And..... Yes, you rank them just like you would any other website. Duh.
They are not secret bullets. You can have an EMD and still get your ass kicked.
They are most valuable in low competition. When you enter moderate to high competition SERPs their value is not much more than any other domain. This tells me that the value of an EMD is something like +10 instead of the 10X that most people think.
Also, if you have a site with a strong history and lots of domain queries, redirecting it to an EMD could result in a rankings drop. Why? The strong history and the domain queries could be worth more than the small EMD bonus.
-
Honestly, that site is poorly optimised. I wouldn't be surprised if you earn an over optimisation penalty, or already have one.
There are 17 occurances of 'timber Melbourne' on the homepage.
The site is not written for humans, first sentence on the homepage, "We sell Timber Melbourne Wide. Timber Melbourne are the Melbourne Timber Specialists"
That is really bad.
Step one would be to re-write the content for humans, then revisit the on-page SEO, like titles, metas, alt tags etc. Then have a look at the UX, it's really hard to read the content on that background.
Lots of work to do here my friend, I suggest reading the SEOmoz beginners guide to SEO first though.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google do keyword matching when deciding whether to rank a page?
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)... If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page? Thanks for any guidance on this.
Keyword Research | | Alli70 -
Domain Change, Lost ranking on 1 keyword
Hey guys, Long time follower of the Q&A forum, but don't post too often. I'm having an issue I never came across. We changed a domain from mpbuilderscincy.com to mpcincinnati.com. We did the 301 redirect and all the SEO flowed through pretty well. Most pages didn't even change in file structure so we didn't need to do page redirects for the most part. Anyway, long story short, we are seeing the same rankings as we had before now (it's been about 2 months) except for 1 and only 1 keyword. It's "Home Remodeling Cincinnati". We dropped from page 2, to page 11 on Google and it won't budge. Now on Yahoo and Bing, we are right back where we were before already with that keyword. But Google just refuses to bump us back to where we were before the change. The Home Remodeling page: http://www.mpcincinnati.com/Residential-Services/Home-Remodeling.aspx has an on page grade of A for that keyword and we have it as one of our main keywords on the home page of the site (title, h1, alt tags, etc). No errors on the page. I mean it looks pretty clean for this page as far as SEO except for 1 notice that mentions the 301 canonical redirect. We uploaded the new sitemap right away. I just can't put a thumb on it and wondering if you guys had any tips. Thanks, Chris
Keyword Research | | Cincinnati_WebTec0 -
Am I at risk of EMD penalty?
I bought a domain name drivingtest,DOT,ca and planning to move (301 redirect) one of my established site (4k daily unique) to it. The site is about written driving test Q&A in Canada. Am I at risk of EMD penalty if I use that domain name? by the way 'driving test' is not my targeted keyword. Many thanks for people responses.
Keyword Research | | webplex0 -
What is the best guide to keyword research you have found?
I am looking for a comprehensive guide to keyword research. Anyone read articles or guides they would recommend? Thanks 🙂
Keyword Research | | inhouseseo0 -
How does Title keyword order, number and puctuation factor into rankings?
Hi, I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords. For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot. Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords? Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this? Thanks so much!
Keyword Research | | ColorfulConcepts0 -
Keyword Ranking
Soooooo, let's just say that I put a lot of keywords into the ranking tracker. Is there an easy way to reduce this list without having to go in word by word and pause or delete them? Like is there a bulk upload type of system? Thanks!
Keyword Research | | PGD20110 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0 -
Help selecting KWs based on their difficult to rank for and KW tool question
I've done all of my keyword research, and now I'm selecting the KW's. In a previous question, seomoz had answered to pick a mix of easy, medium, and difficult words to rank for. How do I know which are easy, medium, difficult? The KW Difficulty Tool is not very specific. Is the level of difficulty related to where the phrase pops up for my company in search results? Are hard words ones that you do not already rank in the top 50 search results? When selecting KWs should I choose words that rank already in the top 50 that I'd like to try to move up? Or look for NEW phrases/words not in the top 50 results? Also, when entering KW phrases int the KW Difficulty Tool, Rank Tracker, and in Campaigns - do I need to use quotation marks if it is a phrase? I noticed that the KW difficulty tool has different results if you use quotation marks. Lastly, The person who did SEO before me has a list of KWs he optimized for, would it be valuable for me to include his words in my On-Page optimization efforts?
Keyword Research | | aircyclemegan0