Which analytics tools do you use?

[mysho]

If you are interested in web analytics, could you tell me, which tools (software) do you use? No just Google Analytics, but also some other tools (e.x: for heatmaps, facebook, internal statistics, ... etc)

I´m interested also in testing (A/B, ..) - so, also these tools you can mention

thanks

[EricPratum30]

I've only used Piwik a small amount, but in my experience, it cannot because the search query visibility issue isn't on the analytics package side. It's Google search. They mask the referring URL as soon as the searcher clicks to leave the SERP, I believe.

[Ben_Alvord]

If you're already using Google Analytics, I'd definitely recommend Google Content Experiments for A/B testing.  It's free, easy to setup, and works well.

I'd also recommend crazyegg.com for heatmaps.  It's really an amazing tool.  They have a free trial, but it is fairly expensive once you have to start paying (price depends on how much traffic you get).

If crazyegg.com is too expensive for heatmaps, the 'In Page Analytics' screen within Google Analytics was recently significantly improved to a degree where it's worthwhile to use it now.

[Alex-Harford]

Can Piwik see the search data that would be (not provided) on Google Analytics?

[Alex-Harford]

No analytics package is completely accurate and results on most (if not all) will vary. I'm not sure if Webtrends is server-based, but if so it will show more visits than Google Analytics. Amongst other reasons that avoid GA detection, some people have JavaScript disabled and sometimes the JavaScript for your page won't have loaded in time to be registered (especially if it's just before the tag.

[ske11]

I use Google Analytics and Web trends, I also have AWstats on some smaller wordpress sites

I have done some testing in the past and have run all 3 of these packages on the same site and compared the results.

Google analytics showed up to 50 fewer visitors than Webtrends - I never had the resources to set up a full blown test and work out why this would be, but I do know that Webtrends was also not showing all the visitors.

I know this because I was giving a presentation at a seminar and I went to demonstrate the Webtrends stats package, visited the stats then the site then back to the stats and there was no record of my visit.

I checked again after the presentation (an hour later) and still not recorded (the site was a demo site so no traffic)

I would be interested in reading a more detailed test if you conduct one

Sean