Google is no longer ranking home page but sub page lower, why?
-
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
-
But why would they rank the page lower than the home page was ranked if they think it is more relevant? And the linking is something that needs to be worked on. Up to this point there has not been much done. We are doing more social now though and that should help a little.
-
Yes we know we need to fix that, it is just a really big project!
-
When that happens it's usually about relativity IMO, G sees the other page as more fitting to the search term but it can also be over optimisation, carefully with your keywords, don't over do them if you can avoid it.
I'm sure there are other considerations like linking but thats what I have found previously.
All the best.
-
Yeah, the url structure.
-
Are you talking about the URL structure?
-
The link profile of your homepage is very well optimized for "motorcycle tires" so it was ranking decently well, whereas your new landing page is not. So, it was a good step creating a specific landing page for that search, both on a SEO level and usability level, but you will not just transfer over rankings.
Perhaps contact those websites that are linking to your home with your ideal anchor text, and get them to switch it to the new landing page? Just don't overdo it with the anchor text.
On a separate note, I'd also work on your taxonomy. You should really have things broken down like /tires/motorcycle and parts/sproket, not the /##/Keyword you currently have. I just tell my designer what I need changed, so it's super easy for me to tell you that lol
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What off page strategies will work in 2015?
What off page strategies will work in 2015? Client's always look for something innovative in off page techniques how to approach this.
Link Building | | AMTrends0 -
Multiple on-page links to single domain
Hi, the main focus of my question is to add a bit more information to my client as to where they are going wrong. Firstly they have a directory on a third party domain with subdirectories containing all their product listings. All the links need to be no-follow for sure. However, from a link juice passing perspective if there are per page say 20-30 links to varying URLs on the same domain is it still the same sort of calculation that the link juice is sufficiently weakened that each link has little value, or because the links are to the same domain there is an extra (potential) filter going on?
Link Building | | MickEdwards0 -
Best way to get over the Hump (from page 2 to page 1)
Hello, I've recently been able to bring my site way up in the rankings for some very competitive keywords. I've done nothing spammy, and everything has been done with a lot of detail and a focus on only using the best techniques. My site is on page 2 for a lot of keywords. What would be your suggestions for getting over that hump and making it to page 1? I'm happy with my results (coming from pages 30-50 to page 2 over a couple of months) but I'm not satisfied and won't be until I can be on the top of page 1... Any suggestions are welcome... Thanks
Link Building | | Prime850 -
SEO Drop rename pages
Some of key product pages have dropped due to what I think is overused anchor text. Can we rename them, and start again?
Link Building | | jj34340 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
Can I Boost Ranking Linking off Pages internallly?
My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage? Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway? Thanks very much!
Link Building | | TP_Marketing0 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Fresh set of eyes on this page please. Why isn't it ranking?
Morning all, I'd really appreciate it if you could take a quick look at this page and see if I'm missing something here. The targeted keyword (wedding favours) is pretty competitive and the rank had been slowly improving until recently and we've now slipped to 25th on Google UK. I've added a "Pay with a tweet" button for our eBook which has been pretty well received (around 100 downloads) so far so the social side is better than our competition. I've also written a few guest blogs with links back to the page from a variety of sources. Here is the page analysis on OSE. If you could take a quick look and let me know if I'm missing anything here, it would be most appreciated! Thanks in advance.
Link Building | | Confetti_Wedding0