Multiple Locations Google Places (URL's)?
-
I'm managing a restaurant chain with 10 locations. Can they all share the home page url of the corporate site in Google Places or is it better to link each location url separately?
Meaning can I use www.company.com for all locations in Google places for all locations or is it better to go with www.company.com/location.html for each location.
The page authority of the home page is 60 while individual location pages the page authority is in the 20's.
Hope this makes sense.
Thanks
Gary -
Hi Gary,
Ben has provided a good answer. Now, technically, you are perfectly free to link to the homepage from all of the local listings. That is in no way forbidden, but it is a preferred practice in many cases to link to a landing page for each location. Just be sure your location landing pages are strong pages (not duplicates, not with thin content, etc.). The use of landing pages is also a good place to reinforce the NAP (name, address, phone) for each unique location. They will all share the same business name, but will have unique street addresses and phone numbers, and these can be clearly listed on each respective landing page.
Years ago, Eric Enge interviewed Carter Maslan on this topic, and to my mind, Carter's advice about these types of landing pages still stands: http://www.stonetemple.com/articles/interview-carter-maslan-032710.shtml
Scroll down to this part and read from there:
Eric Enge: Let’s say you have more than one location, 100 for example. In your view, is it helpful to have individual pages on the website for all of the locations? Also, is it helpful to have the Google local business center linked to each of those individual pages rather than having 100 locations that point to a single web address?
*Note, this was published in 2010, so some of the terminology is outdated, but the main message about this particular topic is still right on. Hope this helps!
-
It's best to link them to location pages on the domain. In local, domain authority wins over page authority. User experience wins over bot experience. This is the current trend of local and it doesn't appear to be changing. Here is a great article by Nifty Marketing that illustrates a good local landing page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
I've seen and heard alot about city-specific landing pages for businesses with multiple locations, but what about city-specific landing pages for cities nearby that you aren't actually located in? Is it ok to create landing pages for nearby cities?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's? I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Intermediate & Advanced SEO | | RickyShockley2 -
What's the Best Host For WordPress sites
Our site has gone down twice in a week...hosted by Fat Cow. So we're going to switch hosts this week. We currently have 2 WP sites on a Fat Cow VPS. 8 GB file size and 2 GB data transfer monthly. We use a CDN and video hosting company (Wistia) so the file sizes are small. I've contacted several hosts and narrowed it down to WP Engine, Rack Space and A Small Orange. I care about fast page load time (1 second), 99.999% up-time and great support. Price is a secondary concern. I'm leaning towards WP Engine, but wanted to ask Moz community before making a decision. Any other hosting companies I should call?
Intermediate & Advanced SEO | | Branden_S0 -
Will Canonical tag on parameter URLs remove those URL's from Index, and preserve link juice?
My website has 43,000 pages indexed by Google. Almost all of these pages are URLs that have parameters in them, creating duplicate content. I have external links pointing to those URLs that have parameters in them. If I add the canonical tag to these parameter URLs, will that remove those pages from the Google index, or do I need to do something more to remove those pages from the index? Ex: www.website.com/boats/show/tuna-fishing/?TID=shkfsvdi_dc%ficol (has link pointing here)
Intermediate & Advanced SEO | | partnerf
www.website.com/boats/show/tuna-fishing/ (canonical URL) Thanks for your help. Rob0 -
Is there anyway to recover my site's rankings?
My site has been top 3 for 'speed dating' on Google.co.uk since about 2003 and it went to below top 50 for a lot of it's main keywords shortly after 27 Oct 2012. I did a re-submission request and was told there was 'no manual spam action'. My conclusions is I was dropped by Google because of poor quality links I've gained over 10+ years. I have a Domain Authority of 40, a regular blog http://bit.ly/oKyi88, a KLOUT of 42, user reviews and quality content. Since Oct 2012 I've done some technical improvements and managed to get a few questionable links removed. I've continued blogging reguarly and got more active on Twitter. I've seen no improvement and my traffic is 80% down on last year. It would be great to be able to produce content that others want to link to but I've not had much success from that in over 10 years of trying and I've not seen many others in my sector, with small budgets having much success. Is there anything I can do to regain favour with Google?
Intermediate & Advanced SEO | | benners0 -
Duplicate content throughout multiple URLs dilemma
We have a website with lots of categories and there are problems that some subcategories have identical content on them. So, is it enough to just add different text on those problematic subcategories or we need to use "canonical" tag to main category. Same dilemma is with our search system and duplicate content. For example, "/category/sports" URL would have similar to identical content with "/search/sports" and "/search/sports-fitness/" URLs. Ranking factors is important for all different categories and subcategories. Ranking factors is also important for search individual keywords. So, the question is, how to make them somehow unique/different to rank on all those pages well? Would love to hear advices how it can be solved using different methods and how it would affect our rankings. When we actually need to use "canonical" tag and when 301 redirect is better. Thanks!
Intermediate & Advanced SEO | | versliukai0 -
Do EMD's give the boost everyone says they do?
Hi, I have used a few myself and if I was targeting UK search with a [emd] .co.uk, every time the domain has hit page 1 with little effort. I have done this maybe 4-5 times, my moz stats show 0 but I rank above results on page 1 with moz stats of DA:45+. Can I now say basically any EMD I buy will rocket through the serp's?
Intermediate & Advanced SEO | | activitysuper0 -
Is it worth submitting a blog's RSS feed...
to as many RSS feed directories as possible? Or would this have a similar negative impact that you'd get from submitting a site to loads to "potentially spammy" site directories?
Intermediate & Advanced SEO | | PeterAlexLeigh0