Whats your regular routine ? Can we learn new things from each other
-
I tend to work on the on page changes first of all following keyword research. Then take a look at some internal linking,
Setup a wordpress blog on /blog or sub domain and get my copywriter to start adding regular content .
Next stage is link building
Old fashioned emails requests, blog comments taking a look through existing sites we own for relevant places.
On going analysis once positions change.
-
Well, lets hope that when they sort the h1 issue, it goes higher still
I didn't check the source to look at the CMS, is it a custom CMS?
Re: it's existing rankings, although h1's are important, like most SEO triggers, they are just a part of the pie... if everything else is taken care of nicely, then rankings are still possible even without optimised h1 tags.
Oh, and thanks for taking the post the right way!
-
Hi no worries yeah I totally agree. The company that provides the CMS are making this possible soon.
I am still amazed this site is first page for mens skincare already.
-
Hi
Just chipping in here, so hope it is welcomed, and you don't take offence!http://www.dryhide.co.uk/ - the h1 tag is 'Home' Is this intentional? Would you not consider using a relevant phrase?
Hope you take the question as it is intended, helpful advice, and not a criticism!
-
Would you guys be open to share some examples of your work ? Here are a few of mine -
http://www.dryhide.co.uk and http://www.alfrescolivingonline.co.uk
Working on both of these at the moment would be cool to get any positive or negative (you can improve here) feedback.
-
I pretty much do the same for clients, but I also correct errors, add more headings where appropriate, add bold text subtitles (basically follow the SEOmoz guide). I also go social. I recommend Hootsuite.com to manage and analyze social media campaigns. It's been noted that Google likes fresh content, so keeping active on Twitter, Facebook, forums, etc. does count. Starting a newsletter helps with inbound traffic, too.
I also take it offline. Getting the word out in mailings, ads, posters, etc. with your website address or a qr code makes things fun and does increase traffic. Hold events, participate in gatherings, join clubs, etc. to get the word out. If you have the budget and it's relevant to your business, building a mobile app for all smartphone platforms will get you an application page and inbound links to your site on very high ranking sites.
Oh there is so much more. I'll post again when I get a second wind.
-
Go out to the SERPs looking for the best content for a group of keywords that I want to write about.
Decide if I can beat the best content out there. If "yes" the project moves forward.
Spend a few days to a couple of weeks working on the content.
Toss up the finished content being sure that it has a good title tag and social share buttons.
Write a blog post about the new content, add links to the new content at appropriate locations on our site.
Back out to the SERPs looking at content for another set of keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible issues with 301 redirecting to a new domain name
Ive got a current domain and after a bit of a rebrand Im considering 301 rediecting the current site to a newly purchased domain. Id redirect each age to idential pages. Am I likely to see any issues. I know this is the recomended way from Google but just wondering how smoothly it works and whether Im likely to see any ranking drops or other problems?
Intermediate & Advanced SEO | | paulfoz16090 -
What other SEO strategies and tactics can be accomplished at this point?
The client specializes in home, commercial and restoration cleaning services and offers carpet, upholstery, area rug, wood floor, drapery, tile and gout, stone and restoration services such as (water damage, fire damage, mold remediation). This company has over 40 franchises. Carpet cleaning service is their core service that gets them to the customer’s door, then technicians get to up sell on the secondary services (tile, upholstery, stone, wood…) One of the main strategies we have implemented successfully is to be more visible at the local level was a local SEO strategy with every locations having their own unique landing pages for each of the services they would offer ( for instance the san diego location would a customized page for carpet, upholstery and all services they would offer). We have done a great job optimizing each of these locations. Optimization includes on page optimization, unique NAP information, local citations (manual insertions + Yext). We also added local markups and for some of the franchises we added review snippet. Link building around carpet cleaning has been conducted as well through guest posting and in links content. Most of our locations have a google business updated and optimized as well. We are working to get as many reviews as possible but it is still very challenging. In summary basic SEO tactics have been implemented following google’s guideline. Traffic & rankings got us a positive progressive boost in mid 2013(April to August) but in april 2014 the site got hit by manual penalty affecting all carpet cleaning queries only. I was able to cleanup the mess within 2 months luckily but unfortunately we still saw a drop of %40 in traffic (vs 2013) on average in all carpet cleaning pages YoY (april to august). 2015 Q1 traffic has improved by 6% compared to Q1 2014 which is good but still not at the level we were. With the pigeon update and all the high authoritative directories (yelp, angieslist) taking over more and more of the organic real estate in the SERP and increase in competition we have had a hard time getting back to where we were (2013) and we may never get back unless another algorithmic change happens. Another frustrating thing is local competition which has the worst sites as far as UX and content and still outranks us ( such as http://www.carpetcleaninglosangeles.com/). My main goal is to figure out a plan to increase traffic within the carpet cleaning pages and therefore increase conversions. Like it or not rankings for carpet cleaning queries is affecting our CC traffic, so working towards improving them is one way to go even though I shouldn’t focus all my efforts on just rankings. 2015 SEO main activities has been:
Intermediate & Advanced SEO | | Ideas-Money-Art
-local link building= somewhat successful (Seeing some rankings improvements but not consistent across all franchises)
-content marketing projects= quiet successful as far as traffic, branding and link acquisition but not seeing enough ROI
-new web design (launched late 2014)
-google business reviews
-local citations duplicate removal
-weekly blogging ( successful as far as traffic and branding) Things I would like to work on:
-improve Bounce rate within site
-improve CTR by adding review snippets across all franchises
-add industry certification logos to build trust with users and improve conversion
-add before and after pictures of services performed
-site speed (has slowed down compared to the old site) I would love get feedback on what other crucial components(that I am missing) can be done to improve most of these franchises rankings. I am a bit out of ideas as far as what else can be done. Thanks!0 -
Client Can't Write His Own Articles
Hello, I'm helping a client put together an FAQ and 5 thorough, graphically stimulating, articles. The client can easily write his FAQ articles. However, he's not knowledgeable enough to write the 5 thorough articles, and hiring an expert to write them from scratch would cost a huge chunk of money. Should we have a writer put together an outline or rough draft and present that to the expert for editing? The client can afford that. Or what's the best way to move forward without costing a huge amount of money?
Intermediate & Advanced SEO | | BobGW1 -
Creating a new site for each department of your business. Thoughts?
What is everyone's thoughts on creating several websites for your business for each department. For example.. say you owned a car dealership. You create a different site for: New cars for sale Used cars for sale Service department -mechanical repairs Parts & accessories department Financing department Positives: Having separate sites for each department would probably make it easier to rank on the specific search terms. Since a whole site on one topic Ie. Used cars would rank over just a page with the same information on a dealership website. Negatives: You would have to maintain 5 sites Link building Social Media Analytics ETC. Since they are all new domains & sites it will take longer for each site to rank. Google will see them as small lower authority sites since they are only a few pages & not larger sites. What is everyone's thoughts on this? Would you create several small sites? Or would you continue working on one big main authority site & continue link earning to the specific department pages, blogging on the topics etc. Thanks for any help & opinions!
Intermediate & Advanced SEO | | DCochrane0 -
Penalties forcing us to move to a new domain
My ecommerce company has been under an unnatural link penalty for some time now. Over 2 months, removing 13,000 back links and submitting two reconsideration requests we have still been denied. We think the best route to take is to start a new domain. Does anyone have advice, resources, articles or anything else that can help us with this transition? Just a recap : we want to move our existing site to a new site and pass no negative "link juice". Thanks in advance.
Intermediate & Advanced SEO | | brads070 -
Can Bundling Products Help eCommerce SEO?
We currently have over 13,000 products on our site. SeoMoz reports many duplicate pages, which are items that are very similar (different size, application, sku, etc.). Would it be prudent to create a bundled product that has one page, one description, a set of images and a table with add to cart buttons for all of the different products on that page? (called a bundled product in Magento). Then create 301 redirects from all of the individual pages and categories to the relevant new bundled product.
Intermediate & Advanced SEO | | iJeep0 -
Can converting a site to HTTPS impact ranking?
We have a client with a very large site that would like to put a login on each page; however, that would require the entire site be put behind a secure connection (changing http:// to https:// on every page). They rank for a ton of keywords and rank well. Would the change impact their rankings at all? Could it possibly help them?
Intermediate & Advanced SEO | | dknewmedia0 -
Nobody Can Answer This? What Can Google Tell About Videos?
I uploaded a video to youtube one time and then went to upload it again, but saved differently with different tags. Youtube rejected the second upload as being the same as the first. Really, it was the same... just a different file with different tags. Now, I was thinking about making and uploading some similar but not identical videos for embedding on some web pages. Was thinking I'd make the voice overs different, but the images mostly the same montage. Do you think Youtube/Google will see it as the same video? I kind of assume that it didn't fly when I first tried it some time ago because youtube was looking at the audio in the way it can make a transcription. Do you think if the audi,o, file name, tags were different, it wouldn't matter if the video was the same? Thanks!
Intermediate & Advanced SEO | | 945010