Site Redesign - 2 Target Audiences?
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Hey everyone, we are planning a redesign on our website (we have been planning it since Fall last year, but got very busy in the Winter), and some new content / design questions have arisen.
Right now, we are a "digital media" agency, and we offer video, design, and marketing services. So we do web videos, motion graphics, websites, seo, really a little bit of everything except for 3d modeling. What we are really trying to sell is the combination of these services (we may create a web video and redesign a groups website, then manage their adwords and marketing campaigns) and become our audiences "Go To" digital media agency.
We were toying with the idea of giving visitors the option of picking from one target audience or another when they arrived at the home page, and their experience would be customized to best fit the needs of that particular audience from there on out. For example, on our homepage we were thinking of display our overview and value proposition (which would be the same, no matter which target audience group you were a member of), then asking if the visitor was a "Small Business Owner looking for guidance" or a "Marketing Director looking for outsourcing partners", then based on what option they chose, they'd be directed to a corresponding landing page optimized for converting this audience.
We were worrying this may drop our domain or page authority for our home page, since these aren't really keywords that we'd normally be trying to rank for.
We understand that it is ideal to have 1 "niche" target audience, but we found that we heavily service both audiences.
Any help or suggestions are appreciated, thanks!
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Domain and page authority are more a factor of the number & quality of links you have coming into your site, so shouldn't be affected by content changes.
Many companies offer more than one distinct service, so it's common for homepages to offer users a choice of which service they are interested in and then provide a customized landing page for that segment.
Here are a couple examples off the top of my head:
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