Site Content Review Please!

[orion68]

I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ?

Nick

[orion68]

Ok here is my url goo.gl/Ai17f we have tons of products, some with long descriptions some with short. Categories have some content in them and we also have videos, brands, articles section and a blog. I m suffering from google's algo changes in 2012. We received a link penalty in sept 29th and since then have cleaned up our link portfolio got rid of thousands of links, used the disavow tool and working on new links. We are trying to get back on the right track here. I have fired everyone who worked on this site for the past 3 - 4 years. I m now trying to fix all the issue by myself. I would appreciate if you could guide me in the right direction with any advice.

thank you

[EGOL]

Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ?

If you write a short paragraph of a couple dozen words you run the risk of "thin" content.   That is usually not a problem if you only have a few of these pages on your website, but if you have thousands of them then it is possible to be hit with a Penguin problem.

Writing those short descriptions is also a lost opportunity.  If you write something substantive it might rank better and it will also bring you more long-tail traffic from the diversity of words on a page.

So, you have to please the visitor (Jane in Nebraska) and you have to please google.  To do that you can write a very short paragraph that summarizes the product or topic and then add as much supplemental information as you want below.  That gives visitors immediate and short information - plus those who want more will have it readily available.

I had a lot of pages on one of my sites that had very short (15-20 word) descriptions.  When I upgraded them to 100-300 words most of them improved in rankings within a few weeks and they immediately received a lot more traffic from long tail queries involving words that were not included in the original short description but were included in the improved version.

I am currently upgrading the 100-300 word descriptions to articles with several photos and 1000 to 3000 words of text.  These are now some of the best content on the web for these topics and they compete for top positions on the first page of the SERPs, they appear in lots of image searches and pull in even more long-tail traffic.

[orion68]

Yes it is a learning process here. I come here sometimes and read threads hoping to learn some stuff and get advice. But some of the answers are short of helping the individual find the right direction, cause not all of us are seo or into these subjects as deep as some others. Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ? is having a short paragraph considered "thin" ? is having lots of content considered crowded, too much stuff, or confusing for Jane in Nebraska ? I guess the question is do you have a recipe for what is the right amount ? or do you know someone who  knows.

[EEE3]

And this is definitely what I was talking about when I said you get great advice on the forums.

EGOL and Salmon brought something to the table that I haven't thought about, and I'm definitely going to use in the future. That's why I love using this forum. I've learned so much by interacting on here, and that's how you advance.

Don't give up on the Q&A orion68, and always keep an open mind.

[EGOL]

Thanks....

I think that the people who gave thumbs down want to hear...

"Uh  huh... looks good."

Who on SEOmoz is going to do a competent content review of my article on flame spectrophotometers?

"Uh  huh... looks good." is what I will get.

[trickshotric]

I think EGOL makes a pretty decent point actually.

I speak from experience... once upon a time we hired one or two respected SEO companies to write content on our air conditioning site. The content included a lot of keywords but in the main was waffle and uninteresting.

We later got proper aircon engineers to help us create our content, this included great explanations, high quality diagrams and videos/animations. This practice massively improved the user experience and significantly helped our rankings.

SEO people don't know your industry, experts (in your field) do!

[EGOL]

You said that you wanted a content review.

I told you where to get competent opinions.

[orion68]

@EGOL

I thought that's what I was doing since this is the joint for SEO people who know this kind of stuff. This answer definitely makes me want to come back here for more great advice.

thank you anyways

nick

[EEE3]

Hi Nick,

You can try private messaging some Mozzers who have demonstrated interest in this sort of thing in previous threads.

Or, if you're feeling completely open, try posting your websites URL in your thread and any associated links to external content you've created (Does the site have a blog? Are you submitting guest blogs?)

Other than that, there are paid consulting services you could try, but there are many willing and helpful people in this Q&A forum who will always give you great advice!

[trickshotric]

Hopefully the website isn't about local serial killers...

[EGOL]

If you have a website about hydraulic jacks, ask someone who knows about them.

If you have a site about knitting, ask someone who knits.

Otherwise the reviewer will tell you....  "Uh  huh... looks good."