Demand Media & Link Building - OMG?
-
When the last linkscape update happened, I saw a new incoming link from USA Today Travel. SeoMoz rates the link as a 9.5 for DA and PA is 24. The article was written by someone from Demand Media. I tried contacting the author to work out a deal. Since I did not receive a response, I investigated Demand Media myself. They are a large group of content writers. I have finished building the site and now I'm in the link building process for highly competitive keywords.
My 2 Questions:
- I can write articles all freakin day about what I do. I NEED to build links. Should I become a freelancer for Demand Media? I don't care about the pay because I am well paid.
- Is there anything to be concerned about with the Panda Update?
- All responses are appreciated. Please give me a thumbs up if you found this question interesting (because apparently some other post says nobody gives thumbs up)
-
I will be syndicating content via ezinearticles.com. I am also looking into demand media. You brought up a good point though. I don't want my articles from those content sites to compete with my own. By taking a look at my PA, DA, DmT, mR and all metrics, I need to build DA the most. So the articles I will write are not for my main keywords on the homepage. Instead the articles will have embedded links pointing to subcategories instead of the home page. For some reason my home page PA is 45 while DA is 35. Any thoughts? By the way, thanks for helping a mozzer out. You're going to be my new mentor.
Cisco -
How do I get syndicated?
I think that there are a variety of activities that could be called "syndication". Perhaps the most common is to give entire articles to other websites (through syndication sites like ezinearticles.com) and have links embedded in those articles that send traffic and linkjuice back to your website. We never do that. We believe that our content is too valuable. We want our site to be the unique source for that content. Also, we don't want to feed our competitors content that will put them into our SERPs. Nor do we want to create new competitors. Giving away articles does that.
Instead, we place the full article on our site and allow our visitors to spread the word about our content. They do this by giving the title and a summary sentence to sites such as slashdot.com, digg.com, reddit.com or stumbleupon.com. With these sites you get the word spread about your content without giving the content away.
Another methods is with an RSS feed that publishes a summary sentence about your article that other websites can publish that often includes a link back to your website where the original (and only) copy of that article will reside.
-
EGOL, thanks for the reply. I failed to mention the article 'referenced' me, they did not write specifically about my site. My competitors used directory links and spammy techniques to rank for my highly competitive keywords. I believe in what you said on your profile:
Favorite Thing About SEO: "Launching new content! Watching it climb the SERPs through passive linkbuilding."
This is my site: http://www.shipoverseas.com ; actually my client's site that I built and am marketing.
I think your 1st suggestion fits me the best. The 3rd would be good if I made a blog, but I didn't make one yet.
I have concluded, I need a mentor in this area of marketing.
EGOL, how do I get syndicated? This is a new field for me. I want to 'earn' links instead of chasing people for links.
-
If I had content good enough to make it on USA Today I would be looking at the following to make my decision on how to use it.....
-- If that content was "my important message" I would syndicate it to everybody everywhere.
-- If I owned a great website with zero traffic I would allow its use on USAToday as a way to publicize my website.
-- If I owned a great website with nice traffic I would publish that content only on my own site. With content that good why should I give it to USAToday and earn links for their site?
All of the above assumes top quality content. If your content is crap you should give it to your competitor and allow him to syndicate it everywhere with his name on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
What should be the step after building links?
Hello, I regularly build links and save them in excel file. But I don't know what should I do after building them? Should I ping them? Share on social media or leave until they are not indexed? thanks
Link Building | | ksmith880 -
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
Have any suggestions for next steps in link building campaign?
We are conducting SEO and white-hat link building campaign for a client that is in the national (US) fertility/infertility niche. So far we've done outreach to potential websites that we found to be a good fit for the campaign, although the conversion rate for getting Guest Posts, even Sponsored Posts is quite low. Furthermore, the number of these potential websites is close to running out and it's getting harder to find other websites with relevant metrics that are outreach-worthy. Besides Guest Post/Sponsored Post outreach, we've done Link Reclamation, Resource Links and Broken Link Building. Also, we tried expanding the list of keywords to try and come up with some new leads (in sub-niches) but haven't had much success. One peculiar thing that is happening when we do start a communication with the blog/website owners is that they get interested in the topic at first, up to the point of asking us to send them a Guest Post article and then.. silence, no response from them. We do a couple of follow-ups, but in most cases we don't hear back from them. We realize that there could be some editorial changes that they might want to be done, which we would be willing to do, but they just simply do not respond at all. When talking to other people in the SEO business we get different opinions on how to proceed, ranging from creation of web 2.0 properties and linking them up with video content and the client website, to even creating SEO link wheels. We are quite committed to our client and would love to get their site ranking, but we're reluctant to use tactics that might yield only short term results and might end up hurting the rankings on the long run. Other part of our strategy is creating quality content on our client's blog (within their website) and doing outreach to bloggers to get them interested in the topics that we are covering. So far these efforts have also not been very successful. Basically, my question is when you are doing a link building campaign for a client, what is your next strategy when the link opportunities run out?
Link Building | | Ullamalm0 -
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Link building with PDFs
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
Link Building | | RBenedict0 -
Should I become a regular contributor to help my SEO link building?
I've been offered the opportunity to contribute to a blog as often as I want and have a link included at the bottom of each post. Will this be much help to me in my link building SEO campaign? As I understand it more links from different root domains are what really count? So 20 links each from a different site is more valuable that 20 links from one site? Should I take up this opportunity or are my efforts best spent elsewhere?
Link Building | | SamCUK0