What are the pros and cons of putting all content under directory named after target keyword?

[davhad]

The question sounds complicated but is actually quite simple.

We want to rank high for the keyword "publicity". Here are some facts:

• Google Keyword Research: Competition 0.02 & Global monthly searches: 22,200
• SEOMoz Keyword Difficulty Tool: highly competitive

We are producing plenty of editorial content every day on our online magazine which right now resides under http://mag.publiseek.com and we are thinking of renaming the magazine: "Publicity" and moving it to http://publiseek.com/publicity

That way every new article will be under the publicity subdirectory. Of course we would redirect all the existing articles under the old structure to the new one using 301's.

And we're hoping that with time we get the top position for the keyword publicity.

I am interested to hear from the experts out there what are the pros and cons of this approach?

[TakeshiYoung]

Having your content in the subdirectory will help since the content will benefit from the domain authority of your main domain, whereas subdomains are treated as separate sites in many respects.

[davhad]

We're doing some other stuff of course. Thanks Nathalie.

[smarties954]

To my knowledge, having your target keyword in the url should help and should be part of your strategy.

But I doubt that just doing that will get you to the top on such competitive keyword.