Infographic rankings has nose dived? Anyone else experienced this recently?
-
I posted an infographic back in April, 2012 on my company blog.
I added embed code at the bottom, so people could embed on their websites (not many did that I can tell) I also submitted it to a number of Infographic directories and got links back from around 5-6 of them.The title of the Infographic is exact match long tail search term.(6 words)
By July it had hit Position 6 in Google.co.uk, where it stayed in the top 10 until December fluctuating between positions 6-9. I haven't done anything else to the post and yet since December it has started to trickle down the rankings, in the past 3 weeks it dropped from 15th on Feb 3rd to 93rd on Feb 17th, then bounced back up to 33rd on the 25th of Feb and has now fallen again to 89th yesterday.
Is this normal or have I been hit with a penalty of some sort?
Not sure if this matters but I have the word infographic at the end of my title??
Also when I run it through OSE I don't see some of the backlinks that I can see from GWT.
-
Thanks Tom,
I have looked at a number of other pages and it does seem that certain keywords have all dipped around February (some have bounce back to where they were before) However it doesn't seem to be the pages themselves as other keywords for the same page have moved up over this period into position 1.
-
The OSE crawler is a lot smaller than GWT, so some discrepancy is to be expected, I'm afraid.
Have you seen any other rankings of yours fall for different keywords and, primarily, different landing pages? If not, that would pretty much rule out any penalty.
Having said all that, I think your first paragraph provides the reason why your rankings have fallen.
My guess would be (provided that the links haven't been dropped) is that Google has devalued your links from the infographic directories. Like normal directories, I can't see much of a user benefit at all on a site like this, which makes it a stand-out target for Google to devalue the link. We've seen recently that Google looks to be heading towards continuous devaluation of links over a number of weeks/months, as reported in this article. I'd go along with this school of thought - for instance, on one site I've seen homepage keywords dropped while the rest of the site was fine - the homepage had a number of directory links which I now believe to be devalued.
Be sure to double check that the links have not simply fallen off and that other pages on your site have not been penalised. Should you draw a blank there, this is what my semi-educated guess would be - a devaluation of directory style links, resulting in a fall in rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using non-https links (not pages) impact or penalise the website rankings?
Hi community, We have couple of pages where we we have given non-https (http) hyperlinks by mistake. They will redirect to http links anyway. Does using these http links on page hurt any rankings? Thansk
Algorithm Updates | | vtmoz0 -
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
Backlinks to internal pages help website to rank better or vice versa?
Hi Moz community, We have our backlinks mostly pointed to our homepage. We are trying to rank better and not having minimum number of backlinks to our internal pages is one of the things I worry about. Backlinks to homepage alone help in ranking internal pages or backlinks to internal pages help in ranking homepage? Or both required? Thanks
Algorithm Updates | | vtmoz0 -
Ranking drop after sub domain to sub directory migration. Usual?
Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks
Algorithm Updates | | vtmoz0 -
Delay between being indexed and ranking for new pages.
I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking. Anyone else finding that? And why is it like that? Not much of an issue as they tend to pop up after a week or so, but I am curious. Isaac.
Algorithm Updates | | isaac6630 -
How do I rank higher in Bing/Yahoo?
We are doing really well across the board on Google, but having issues in ranking with Bing and Yahoo. What is different between the three search engines? I have read a few articles that Bing is happier with Flash, and they are more interested in Top Level Domain links, but what else is different? In Google we are sitting on page one for most terms, but are page 2-3 in Bing/Yahoo for the exact same terms. Any help would be appreciated!
Algorithm Updates | | FVdBeuken0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
Rankings drop, but only one term
Has anyone experienced a significant drop on just one term? I have about 10 terms that I am constantly monitoring and 9 out of 10 are unchanged or even improved, but 1 term was #1 and is now #11. Curious if anyone has experienced anything similar. I originally thought it was "Panda", but why wouldn't all my terms be affected??
Algorithm Updates | | MNKid150