Meta description template - will i penalised? Similar but not the same.
-
UPDATE to original question:
Ok can I also add, as a solution, could I use
%%title%% | A Commercial Property Website that deals exclusively with Industrial Property, Land and Investments For Sale or Let across Scotland.
In Yoast as a meta description - so the descriptions will have individual titles but the rest the same? Or will I be penalised?
This is for the 1000 or so listings, but I'll write completely unique descriptions for the pages?
We have taken on the marketing and SEO of a site that we didn't build.
After the first crawl report there were 103 errors, 760 warnings and 990 notices. Including a lot of 301s - which I'm confused as is a brand new site.
I've made some changes in the editor to ensure unique page titles so errors should come down.
However i wanted to ask advice how best to optimise a site like this ... people come on they list an industrial property and then those in the market to let or sell can browse and then get more details on industrial property they like the look of.
So there are lots of listings going on that aren't correctly optimised ... should these manually all have meta descriptions and rewrite headers etc?
Ideally the listings would rank themselves in Google - but I'm going to no index some of the other less relevant pages.
Keen to hear your feedback.
Thanks,
Laura
-
Hello,
I browsed you site a little bit and I still believe it would be interesting to add a geographic dimension to your description and title if possible.
title idea:
%%title%% in %%city%% - ShedFinders.co.uk
Description idea:
Commercial Property for %%sale/let%% - %%title%% located at %%city%% -or- %%address%%. Exclusive industrial property, land & investments accroos scotland.
If you can make sure title are not too long, adding other attributes like city, address, sell type will create more differences from page to page and is not bad for search engines since I believe that usually people search for certain property type by region.
Note: The %%fieldname%% are examples, I have no idea how it's done in your site.
-
Ok can I also add, as a solution, could I use
%%title%% | A Commercial Property Website that deals exclusively with Industrial Property, Land and Investments For Sale or Let across Scotland.
In Yoast as a meta description - so the descriptions will have individual titles but the rest the same? Or will I be penalised?
This is for the 1000 or so listings, but I'll write completely unique descriptions for the pages?
-
To my personal opinion, your site is well crafted, easy to navigate and fast. So this is good.
However when I visit a listing ie http://www.shedfinders.com/property/redevelopment-opportunity/
Your page title is "Redevelopment Opportunity - Shedfinders"
I am no expert in your field, but to people search for redevelopment opportunity? maybe you could tweak your title and content for each listing so it matches more what people might look for.
ie. Redevelopment Opportunity in Aberdeen, ON - Shedfinders
So I believe that list page same as product pages in a ecommerce should have unique and relevant description meta and title, even though it requires more work.
Regarding the 990 notices,I don't think they reflect issues but more facts so I would not worry too much.
Regarding the 301 redirections, I could not find much from browsing your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Increases Titles and Meta Descriptions Length
So, we now know that Google are changing the Title and Meta Desc length limits to 70 and 200 respectively. Does this mean we all need to jump to immediate attention and modify all our current pages OR, do we wait?
On-Page Optimization | | dynamyt1000 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
Why does Google not show my Meta Descriptions Sometimes ?
Hi Friends We have Meta Descriptions on our Pages but when certain keywords are typed into google search , different meta descriptions are created , for example when searching for "fancy dress" we see our meta description which is correct - Shop with Party Domain for all your Fancy Dress. 1000s of Fancy Dress Ideas at CHEAP Prices. Halloween Fancy Dress. Next Day Delivery and Same Day ... However when searching for "fancy dress costumes" the same page is ranked but the meta description is Fancy Dress. Female Pirate Fancy Dress Costume. £ 13.80. Female Pirate Fancy ... SKU: G11034. Pirate Captain Fancy Dress Costume. £ 12.22. RRP: £ 15.02 ... Thanks Adam
On-Page Optimization | | AMG1000 -
Google not displaying my page title and meta description
Google is automatically picking up random text from my page and displaying it in place of the page title and meta description on the SERP. What can I do to avoid this? I want my page title and meta description to show up on the SERP. The url of my website is: wishpicker dot com Thanks in advance!
On-Page Optimization | | seomanicster0 -
Do I need a Meta description for every page?
HI Guys, We have just developed a new website and I'm looking to add meta descriptions with relevant key words to the pages . As the site has over 80 pages it is quite an undertaking and i was wandering if pages, such as the shopping cart and FAQ's etc, need meta descriptions as well? Thanks in advance : ) Pete
On-Page Optimization | | dawsonski0 -
Should we create separate product descriptions for our customers' web sites?
Still got my SEO learner plates on, but I'm trying to help a small e-commerce site which makes and sells baby products . They have upwards of 150 independent retailers also selling their products. Mindful of the fact that many of these retailers are copying the same product descriptions to use on their own web sites, I wondered if there was any value in creating separate sets of product descriptions, one for our web site and one for all their trade customers, in order to minimise the amount of duplicated content devaluing our site. In theory Google ought to know that ours is the original source of the content, but some testing has shown customers ranking higher for the same product descriptions. We have a separate area on the site for trade, which contains lots of media information they can use, and we could include a set of product descriptions in this area for trade customers to download, keeping a unique set of product descriptions for ourselves. We won't stop duplicate content entirely, I realise - but do you think it's worth the effort of trying to implement? Our web developer thinks it's a total waste of time and not worth bothering with for the miniscule benefit he thinks we'll gain. Grateful for any pointers.
On-Page Optimization | | Mandy_Cochrane0 -
What does the "base href" meta tag do? For SEO and webdesign?
I have encounter the "base href" on one of my sites. The tag is on every page and always points to the home URL.
On-Page Optimization | | jmansd0