A question of rankings (with actual domains)
-
Working with the main site featured in this Open Site Explorer comparison (you'll need a pro account to view this), and have been for quite some time. Recently we've slid behind Ebay (huge brand, I get it), but the other competitors don't really make sense to me. Main phrase is pontoon boats, and maybe I'm too close to this, but we seem to be in the best shape overall in terms of the domain, the page itself, and even our social media is pretty successful (we're closing in on 5,000 likes and have a pretty engaged audience). More internal linking is an opportunity, but I'd like another set of eyes (or several for that matter) to weigh in on opinions. I'm a bit stumped. Thanks Mozzers!
-
That's an interesting question. We use two different rank tracking softwares, we have offices in two different cities, we all know how to de-personalize results, and we look at Webmaster Tools' ranking data as well and we're between 2-5 depending on what you look at. I can say our traffic is down a bit for that keyword, and Webmaster Tools is showing us ranking more at 3-4 than at 2 anymore. So something would seem to be up, or this might just be the new norm?
-
Could this perhaps be an issue with your ranking reporting instead? I see your site as #2 (behind Wikipedia) on Google.com search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name change
Here's the scenario... Client has two domain names: domain.com - targeting one country (Australia) otherdomain.com - targeting all other countries Both have identical products, but different currencies (AU$ and US$). The problem (as most of you will know) is that without using a sub-domain or country-code top-level domains, Google has no idea which domain should be served for which domain. Furthermore, because the root domain is different, Google doesn't see any connection between the two - other than the fact they have identical products! My recommendation to the client is to change to: domain.com to domain.com.au otherdomain.com to domain.com Arguably, we could leave the second one alone. But I think it's better for the brand to use the same root domain for each. Obviously this means both will need to be redirected. Since NONE of the pages within the sites will change, do we need to redirect every page, or just the root domain? Any other risks or concerns we should know about?
Intermediate & Advanced SEO | | muzzmoz0 -
Migration Challenge Question
I work for a company that recently acquired another company and we are in the process of merging the brands. Right now we have two website, lets call them: www.parentcompanyalpha.com www.acquiredcompanyalpha.com We are working with a web development company who is designing our brand new site, which will launch at the end of September, we can call that www.parentacquired.com. Normally it would be simple enough to just 301 redirect all content from www.parentcompanyalpha.com and www.acquiredcompanyalpha.com to the mapped migrated content on www.parentacquired.com. But that would be too simple. The reality is that only 30% of www.acquiredcompanyalpha.com will be migrating over, as part of that acquired business is remaining independent of the merged brands, and might be sold off. So someone over there mirrored the www.acquiredcompanyalpha.com site and created an exact duplicate of www.acquiredcompanybravo.com. So now we have duplicate content for that site out there (I was unaware they were doing this now, we thought they were waiting until our new site was launched). Eventually we will want some of the content from acquiredcompanyalpha.com to redirect to acquiredcompanybravo.com and the remainder to parentacquired.com. What is the best interim solution to maintain as much of the domain values as possible? The new site won't launch until end of September, and it could fall into October. I have two sites that are mirrors of each other, one with a domain value of 67 and the new one a lowly 17. I am concerned about the duplicate site dragging down that 67 score. I can ask them to use rel=canonical tags temporarily if both sites are going to remain until Sept/Oct timeframe, but which way should they go? I am inclined to think the best result would be to have acquiredcompanybravo.com rel=canonical back to acquiredcompanyalpha.com for now, and when the new site launches, remove those and redirect as appropriate. But will that have long term negative impact on acquiredcomapnybravo.com? Sorry, if this is convoluted, it is a little crazy with people in different companies doing different things that are not coordinated.
Intermediate & Advanced SEO | | Kenn_Gold0 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Backlinks question: High Domain Authority, Lower Page Authority
We have a possibility of contributing guest blogs (with followed backlinks) to a site with very high domain authority (and highly trafficked), but when we've looked at the blog entires they already have, most of them have a much lower page authority. How do relevant links from a page with a lower PA but on a domain with a really high DA end up impacting our overall backlink profile? Can an expert or two give me some advice on what this may mean for us if we choose to go for it? In your opinion, does having lots of relevant links from a site with a much higher domain authority than ourselves (to give you an idea, our domain authority is in the low 60's, this site has a domain authority of almost 90) worth the time/effort/resources unto itself? Thanks!
Intermediate & Advanced SEO | | GrowOrganic0 -
New Domain name vs Low Ranked Existing Site
I am going to build a new site. I could hang it off an existing site with similar content or buy a new keyword rich domain and start over. The existing site does not have much trust or authority beyond the domain being registered for 5 plus years. I would prefer to start over and build linksfrom scratch but I realize we are starting at the bottom. The keywords we will be competing against are not super competetive so I think we can get ranking within 6 months or so. These post Panda days I am rethinking everything so any input is appreciated. I did a similar niche site a few years ago and found the site ranked well fairly quickly for its little nice. Today though it may be different. I have no experience in buying domains and would have no idea where to start there. New or existing? Thanks for any input.
Intermediate & Advanced SEO | | Reportcard0 -
Content on New Domain or Sub Directory of Existing Domain?
I have a client with a well aged, high DA site. They rank well for their wedding photography business in several cities. They are launching a new service which is related to photography (photobooths and flipbooks) which they built and developed content on a new domain. The existing domain has 0 links with a DA of 1. The site is brand new.. Is there any drawback to moving the existing content on the new domain to a sub directory of the high authority domain? EX: http://domain.com/newcompany The look, feel, and design of the new site / service is much different than the high DA site. My thoughts are that this will give them an automatic step up, especially since they will be marketing this in several major cities. Also, since the design will be different, if it is good to move to the subdir, should we put the new company name in the subdir folder or something keyword friendly like domain.com/photobooth as opposed to domain.com/newcompanyname. Any thoughts would be greatly appreciated.
Intermediate & Advanced SEO | | itrogers0 -
Sub domain versus separate domains, which is better for Search engine purposes?
We are pitching to a hotel client to build two new websites, a summer website and a winter website, two completely different looking websites. The client wants to automatically switch their domain name to point to one or the other, depending on the time of year. The customer does not want to use a landing page where you would choose which site to visit; they want the domain name to go directly to the relevant website. Our options: Set up two new domain names and optimise each website based on the holiday season and facilities offered at that time of year. Then change the exisiting domain name to point at the website that is in season. Or Use the existing domain name and setup two sub domains, switching the home page as necessary. We have been chewing this one over for a couple of days, the concern that we have with both options is loss of search visibility. The current website performs well in search engines, it has a home page rank of 4 and sub-pages ranking 2 and 3’s, when we point the domain at the summer site (the client only has a winter website at present) then we will lose all of the search engine benefits already gained. The new summer content will be significantly different to the winter content. We then work hard for six months optimising the summer site and switch back to the Winter site, the content will be wrong. Maybe because it's Friday afternoon we cannot see the light for the smoke of the cars leaving the car park for the weekend, or maybe there is no right or wrong approach. Is there another option? Are we not seeing the wood for the trees? Your comments highly welcome. Martin
Intermediate & Advanced SEO | | Bill-Duff0 -
Recovery during domain migration
On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?
Intermediate & Advanced SEO | | ninjamarketer1