How does WordPress 3.5.1 impact site rankings?

[dianemahan]

We have a user interested in having a WordPress 3.5.1 blog on their own existing, robust site. There is a blog module available in the CMS but the user feels more familiar with WordPress.

It will be set up at the root as a subdirectory. Based on the URL structure, Google should see the WordPress blog and the user's website as the same website. (www.website.com/wordpress). There will not be a 301 needed.

Does using the Wordpress module impact rankings? We've understood that Google doesn't care for Wordpress because 99% of spammers use it... is that only if it is hosted on WordPress.com?

Also, are there any other reasons that our user should use/avoid WordPress?

[GKLA]

Wordpress is a great platform.  We use the Yoast SEO plugin - among others.  We recently added  W3 total cache and integrated it with MaxCDN - site loads instantly.

[EGOL]

I have wordpress blogs on a couple of my sites (installed in a folder) and the results have been great.

If you optimize them properly your pages will rank just as well as static pages.  You can also use feeds to distribute your posts and google will discover your pages and rank them immediately.  Posts are often indexed, ranking and pulling traffic within minutes if you have a strong site.

I agree with placing wordpress in a directory but would avoid using /blog/ or /wordpress/ simply because that might make you a slightly easier target for some robots.

Go to this page and you will see that CNN, NBC, CBS, TechCrunch and other primo sites are using wordpress.  If it was crap they would not be using it.

http://en.wordpress.com/stats/

[William.Lau]

Having the site as the subfolder is good.

Any impact on rankings? What rankings are you referring to though?

Just because spammers use WP, Google doesn't view everyone using WP as spammers.

WP.org and WP.com are for different types of users and there are successful WP.com sites as well as WP.org and vice versa for spammers.

WP overall is a great CMS for blogging and managing content and I would recommend using them.

Just create awesome content, share, and create buzz, you will rank well.

[Cocoonfxmedia]

Wordpress is just a tool, google only effects sites which has spammy content, links etc... I have had sites increase page rank instantly when swapping from a static html site.

My site is HTML but my Blog/news section is in Wordpress I set the sub directory as Blog. As soon as I can spare some time my site will be migrated to Wordpress.

Spammers only use wordpress as its simple and easy to use.

use Wordpress it's ace!