How does NIH get these logos in the SERPs
-
When I search google.com for "OCD" or "bipolar" or other medical problems the #1 organic position is held by the NIH.gov website and a logo accompanies their listing. (see below)
I see the logo in Chrome, IE and Firefox.
Are you seeing that too?
I see this logo with lots of NIH.gov listings in the SERPs. Any idea if that is something that webmasters can trigger or is that something google is controlling?
-
You are most welcome.
-
Thank you Yousaf, great information.
-
I have often thought along these lines, having a encyclipiedia and dictionary in the results for many terms is more impoartant than relying on the algo. in fact I thiink rand did a article stateing things like "results need freshness", stateingg that the results will include a new result as well as a research result and other sort of results aswell of what the algo brings up.
A query for a type of car, may mean you want to buy, hire, fix, see race video, find images or learn about. results should try to get all these types of results even if they do not deserver high rank by algo alone. -
Thanks for that URL! I didn't realise there were so many.
-
This has been around for a while now, its called Google Onebox result. OneBox results are shown for queries that can be answered instantly or when a direct link can be offered.
You can see the feature here http://www.google.com/help/features.html
-
-
Maybe half... but I saw a lot of bipolar rubbish with ads today. Check this out... http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=bipolar+adsense
-
Panda took care of half of that rubbish didn't it?
-
Nice diagnosis. Thanks Dejan!
-
That's right. This is no ordinary result and is an extra much like news at the bottom.
-
It's a hell of a joining-of-dots, and I hate to utter anything along the lines of "two indexes" or "supplemental index" etc. But the NIH listings behave differently in the SERPs, and I can see how there's greater inherent value in a set of search results that returns verified authority links for medical queries than a set of search results that doesn't.
-
Counting results on the page... yes this is a separate result completely.
Unless Google introduced 11 results per page and I was not aware of it
-
Interesting... so, you think google might be giving NIH outside priority in the SERPs for these queries?
-
Might it be significant that the NIH results don't have the +1 button, nor Instant Preview, when they're in the SERPs?
I'm joining some pretty distant dots here, but that might suggest that they're part of a separate search index? I can certainly see how providing one authoritative link for a very precise medical query would enhance search quality.
-
Thank you, Dejan. I hope that Google is getting smarter at recognizing absolute authority.
I think that for matters of Health, it is very very important for Google to return good results. Lots of people use information on websites to make very important health decisions.
Imagine what happens when a person finds crap about an important health issue but does not realize that they are on Bipolar-Make-Munny-Wit-Adsense.com
-
It's either part of Google getting smarter and detecting absolute authoritative results for a search vertical or... Google starting to steer away from their algorithm only and no-humans policy in results and marking certain things by hand.
I did a quick search for that image in Tin Eye (nothing) and in Google (1 result) so it seems like this is Google's thing only and the image is designed to highlight a verified health result.
This reminds me of comment that Mr. Weitz from Bing said about the future of search and how ridiculous it might be to judge the validity of results by link popularity in some cases:
"An expert from Bing, Stefan Weitz, notes that relevancy in search is based on PageRank. PageRank determines the position of a web page based on the analysis of links referring to that page. He notes that relying solely on this model to find, for instance, the best cancer hospital is ridiculous."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In one site a 3rd party is asking visitors to give feedback via pop-up that covers 30-50% of the bottom of the screen, depending on screen size. Is the 3rd party or the site in danger of getting penalized after the intrusive interstitial guidelines?
I am wondering whether the intrusive interstitial penalty affects all kinds of pop-ups regardless of their nature, eg if a third party is asking feedback through a discreet pop-up that appears from the bottom of the screen and covers max 50% of it. Is the site or the third party who is asking the feedback subject to intrusive interstitial penalty? Also is the fact that in some screens the popup covers 30% and in some others 50% plays any role?
Algorithm Updates | | deels-SEO0 -
Keywords ranks 1 position up for 24 hours or less and gets back to its normal position.
Hi, I don't know if this is strange or just normal thing for some keywords to rank one position up for around 24 hours and get back to its original position. Making it clear to understand, i have these 3 keywords kw1, kw2, kw3 on first page of google on position #3,#3 and #4 respectively. The content of the site is almost static so adding new contents to the site is out of question for now. I noticed that at least 2 times a week those keywords rises to one position above and then gets back to their own normal position. I noticed the serp position change takes place for around 24 hours only.
Algorithm Updates | | MindlessWizard0 -
New Google SERPs page title lengths, 60 characters?
It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?
Algorithm Updates | | Adam_SEO_Learning0 -
SERP Drop
Hi, I have been trading online since 2006 and over the years I have built up some impressive SERP's for keywords such as "mens underwear' which I was SERP 1 for. However, over the past 6 months I have pretty much dropped off the face of Google for a large proportion of my keywords. I suspect I have been hit by the Panda/Penguin updates and do not know how to recover this. I have a mixture of what I consider to be relevant and healthy links, but there are also a few links in there that Google would no longer like. However, I believe that the majority of my links are OK. What should I do? Thanks i97zo6W.jpg
Algorithm Updates | | UnderMe0 -
Increased importance given to spammy/educational domains in SERPs!?
Hey guys, Can anyone shed some light on these bizarre and confusing SERPs which Google seems to be producing following their latest update?? For example, we have a client who targets "payday loans" with another targeting "IT services". However, since the update, the former keyword brings back a host of spammy domain results while the latter seems to have given all focus to educational institutions like universities. This just seems utterly ludicrous considering that if I'm searching for "IT services" I don't want the help desk of a local university - that's completely irrelevant, right? Can anyone provide some information on what seems to be going on? Thanks
Algorithm Updates | | Webrevolve0 -
Major SERP Fluctuation
I'm working on iDeal Chooser, a Comparison Shopping site and we've been having a weird problem with some of our major keywords on Google for the past couple of months. We keep moving between the first page of the results to disappearing completely. For example a Google search for "price drop alerts" returns idealchooser.com as result 3-5 for a while and suddenly doesn't return us at all, then we are back to the top results only to disappear again later. We can't figure out what causes it, we didn't see any pattern and it seems completely random. We can be the 4th result for 2 weeks and suddenly we are gone for another 2 weeks. SEOmoz PRO had some good SEO suggestions which we implemented, however nothing that could explain this and even after fixing these issues this weird behavior continues. Any idea will be greatly appreciated. Thank you.
Algorithm Updates | | corwin0 -
Shortened Title in Google Places/Local Results in SERPs
I've been doing some local SEO lately and noticed something today. When I do a search for "State/town name Cat Toys", I see the title tag of the website in the local results as opposed to the business name. I'm happy they are showing up above the normal results, but I wonder if having the brand name at the end of the site title impacts clicks. For example: Site name: New Hampshire Cat Toys and Accessories | Cats R Us But in the places results the title is cut short because they show the address, so all they see is: New Hampshire Cat Toys and.... Do you think branding is especially important in local results? Or less important? I could hear arguments for both sides. I realize the site URL is shown in green below the title, but it's not the same as having a brand in the title portion. It also looks like some of the competition has just their name show up as opposed to their website title. Is this something I can fix in Google Places, or is something Google does on its own? Cheers, Vinnie
Algorithm Updates | | vforvinnie1 -
Google SERPS problem - "block all results from this domain - click here".
Anyone know what can be done about this when it happens to one of your own domains? On the Google SERPS page, underneath the Title, next to the Description, Google has added "Block all results from this domain?". I understand that this is a new "feature", aimed at allowing users to filter out results from low quality, pornograhphic or offensive sites. But the site in question is none of the above - any ideas how to tackle? Couldn't find anything yet by searching.
Algorithm Updates | | Understudy0