How do I set up goals in analytics to track the sales funnel when several pages of the steps required to checkout have the same url?
-
I have found this in Google Analytic but it makes no sense to me - is there are better resource which explains how you do this step by step ( or a good video perhaps?)
Identical URLs Across Multiple Steps
In some situations, the URL does not change across a sequence of activity. For example, a sign-up process might have the following URL path:
- Step 1 (Sign Up):
www.example.com/sign_up.cgi
- Step 2 (Accept Agreement):
www.example.com/sign_up.cgi
- Step 3 (Finish):
www.example.com/sign_up.cgi
To track visitors' progress through a funnel with the same URL for each step, modify the tracking code to create a virtual URL for each step in the sequence that you want to track. For details on how to use this in your tracking code, see Virtual Pageviews in the _Asynchronous Migration Examples_guide, which shows how to do this in all versions of the tracking code. The following example shows how you might fabricate 3 URLs using the asynchronous tracking code:
_gaq.push(['_trackPageview', '/funnel_G1/step1.html']); _gaq.push(['_trackPageview', '/funnel_G1/step2.html']); _gaq.push(['_trackPageview', '/funnel_G1/step3.html']);
You would then define your funnel and goal URLs using the ones you created in the tracking code modifications.
- Step 1 (Sign Up):
-
Thanks Paul I will give it go..much obliged.
-
In order to track those steps even though the URL doesn't change after each step, you have to create what is essentially an extra "fake" page view to be fed into Analytics each time a visitor takes an action towards the goal on that one page.
So you will add a bit of event tracking script to each action the visitor takes. The result will be that each time a visitor triggers an event (clicking Add to Cart, clicking Proceed to Checkout etc.), it will be seen by Analytics as a new page view. You can then include these new pages as the steps in your goal tracking. (You'll create the names of these pages in the event-tracking code you insert)
Dos that help it make sense?
Paul
P.S. The one caveat to all this - each of the new events will be tracked as pageviews in Analytics, artificially inflating your overall pageview metrics. You'll need to filter them out (using custom reports or a separate profile) in order to keep them from distorting the real pageviews and creating misleading data for the other analyses you might be doing.
-
Yes. Its like this...
add to cart = /cart.php
Proceed to Checkout = /cart.php
Submit Customer Details = /cart.php
Submit to Payment/Order Page = /cart.php
Order Confirmation = /success.php?oid=
-
If the URL's are all the same are there different actions that the user is taking on the page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Funnel Problem in Google Analytics - Please help
Hello, I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step. Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y
Reporting & Analytics | | flightcentre200 -
I am tracking my domain e.g www.xyz.com to an existing google analytics account . I want to track www.xyz.com/blog separately in the google analytics account. How can I do that?
I am tracking my domain e.g www.xyz.com to an existing google analytics account . I want to track www.xyz.com/blog separately in the google analytics account. How can I do that?
Reporting & Analytics | | Windlass0 -
Setting up Goal by Event.
Hi guys, I've need to set gup goal to track Banner Views and Clicks on my website based on the Event. I've set up the Event like this: | | Anh the page is http://www.danhgiaxe.com/so-sanh/ When I se the event on goal I filled like below: Category/Equal to/quangcaoBIG Action/Regular expression/bannerID_\d Label/Equal to/view I do the same for tracking Click. But when verifying, the conversion is 0%. Anyone help me please! Tks a lot!
Reporting & Analytics | | DGX0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
SERPS showing wrong page
Hi there, searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish - http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems The page that should be returned for that search is - http://www.compoundsecurity.co.uk/security-equipment The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links. Could some kind soul tell me what i am doing wrong please? Thank you Si
Reporting & Analytics | | DaddySmurf0 -
Advanced Segment on Google Analytics
Hello there, hope everyone is allright and rockin' the SEO world 🙂 Was wondering if anyone could give a tip on how to configure an 'Advanced Segment' on Google Analytics. Basically I need to isolate traffic for 4 specific subfolders. E.g. www.mywebsite.com/solutions/A www.mywebsite.com/solutions/B www.mywebsite.com/solutions/C www.mywebsite.com/solutions/D/part1 Please note that the website has more pages under the specific section. E.g www.mywebsite.com/solutions/Z www.mywebsite.com/solutions/D/part2 but I only need to isolate the 4 directories (and their own sub-folders) mentioned above. Any idea how I could do this? Thanks a lot Joe
Reporting & Analytics | | Joseph.Volcy0 -
Tracking PDF Downloads in Google Analytics
Hi, I work on a site that allows users to download whitepapers after filling out a form. Once they do this they are redirected to a URL which is the PDF. We use Wordpress and these documents were uploaded to the media center. I've tried researching how to track these downloads in GA, since the code is not present on these pages, but have read a few different answers. Anyone have firsthand experience? Thanks!
Reporting & Analytics | | tinarose0 -
How do I find out how well a page converts in Analytics
Hello All, I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no! First off let me list what I don't want to know: I don't want to know the conversion rate of a product I don't want to know the conversion rate based on the landing page What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever). So the ways I have tried unsuccessfully are: The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input. The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed. The most obvious solution would be Event tracking but I can't get that implemented in the short term. So does anyone have the answer to this most curious of conundrums? Thanking you in advance, Rich
Reporting & Analytics | | tonyatfat0