What about Google + and SEO has this effect on your organic results?
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Can somebody give me an answer on this question?
- And when so what to do? With your Google + account?
- And what about Google + and the future of SEO within the organic search results in Google ?
Hope to get some answers???
Thank you in advance
-
Hi there
The question is two-fold, so let's look at it in bits.
First - Google+ may pass SEO value to your site, just as any other website would. Â This is because Google+ pages can accrue PageRank and also pass it on - the links in the "about" section of a business page, for example, are dofollow, which passes PageRank or SEO equity.
Second of all, Google+ already has a big influence in organic search in a few other ways - and this is likely to get bigger over time. Â We have seen people being able to link to their website with the rel=author tag - which links the website with a Google+ profile. Â This creates a rich snippet in the organic search results, a small picture of the contributor's profile, which has been tested to show an increase in click-through rate in the SERPs. Â So that's one way.
The second is personalised search. Â People logged into their Google accounts will be served personalised search engine results. Â This could be based on their previous browsing history, pages that they have "+1'", friends that have "+1"'d pages and probably more factors in the future. Â This can have a massive shift in how organic search appears and therefore makes Google accounts and Google+ a significant influencer.
I would start engaging more and more with your Google+ account. Â Get involved with Google+ community pages to start getting more followers to your own account and start being active and promoting your business pages too. Â Engage with your audience, take part of the Hangouts feature and start adding +1s and followers to your page. Â Link up your personal profile to your blog posts with the "rel=author" schema tag to improve click through rate on these posts. Â The stronger your profile and business page are, then it's most likely the stronger the influence they will have in organic search.
Hope this answers your questions!
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