Are reciprocal internal links weaker than one way?
-
Hi guys
I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc.
These blog posts link back to the main product page.
It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product?
Thanks
Paul
-
Thanks EGOL
This all makes sense. It's nice to get a bit of a sanity check.
I think I worry because in the SERPs we struggle against our competition, but once we get a browser conversion is good. So I keep worrying about the SERPs. But I know I need to just concentrate on writing good content and adding depth to the site, and that will hopefully give us the pay day we are looking for.
Thanks
Paul
-
If I thought that a link from the product page to the blog would be helpful for the visitors I would have no hesitation to provide it.
Lots of my product pages have a link to an article with anchor text like this. "How we use the SEOmoz Blender" or.. "Video: How we use the SEOmoz Blender"
These have significantly increased conversion rates. I don't care what the search engines think.
If you have a really good article that you think will help visitors make a decision about your product or help them enjoy it I am betting everything that will make you a stronger brand than any teeny tiny advantage that a link on the page or its anchor text will subtract. In fact, I am willing to bet that those back-and-forth links with optimization improve your search visibility because it shows you have deeper content than the guy who has not written this content.. That will earn tweets, likes, links, sales.
Lots of mine have double listings in the SERPs. Then I pull traffic for people who are looking for a product page AND people who are looking for information.
This is not deoptimization or cannibalization. It is kicking ass.
-
Excellent, great stuff
Thanks for your help. I think these blog posts provide real value to the customers, which is the main thing.
Thanks
Paul
-
Hi Paul,
Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to set up a wordpress site so that the content is changed based on a location?
I have a site I am building that has information that shifts based on weather conditions and location. Is there a way to have information sort based on a users geographic location? I am trying to figure out the best way to do this.
Content Development | | Ron_McCabe0 -
Translated text: should I use canonical link?
Hello everybody, I'm writing an article in Danish, which I have translated into English on a Danish blog. But I'm not sure if I have to use the canonical link from the English version to the Danish, or whether I should just publish both without using canonical link. What is your recommendation for this? Looking forward to hearing from you. Thanks & regards, Jonathan
Content Development | | JoLinda910 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
What is the best way to rank organically for location search?
I just read this great article about location search. I am going o read it over and over again, but I wanted to ask... When ranking organically for location searches, do you recommend posting articles (such as testimonials, etc) or build informative pages - that can link through the home page through the nav bar or through a drop down or what have you. There are so many ways to do it, what do you think is best?
Content Development | | SwanJob0 -
Competitor has a dmoz.org link
Hello friendly folks, Found a competitor has a great link from http://www.dmoz.org/ but the directory manager seems to be inactive. Anyone had success with getting updates there or should I move on?
Content Development | | andrewhyde0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0