Considering Switch to old Domain - Any Bad Karma?

[prima-253509]

So here is the issue. I am working with a company that used to have a branded domain. Then they split the domain into two separate keyword rich domains and tried to change branding to match the keyword rich domains.

This made for a really long brand name that is difficult to actually rank for as it is mostly hi traffic key terms and also created brand confusion because all of the social accounts still operate under the old brand name.

We are considering a new brand initiative and going back to the original brand name as it better meets our business objectives (they still get traffic from branded searches under the old brand) and the old branded web domain.

My question is if there is any added risk in going back to an old domain that has been forwarded for the past 2 years to the new domain?

I know the risks and problems of a domain name change, but I am not as certain about the added complication of moving back to an old domain and essentially reversing the flow of 301's. Any thoughts?

Cheers!

[mememax]

Sure! I'm glad you found that useful, it's always good to ask since in seo there's no clear path to the success, share the experience and doubbt is always helpful

[prima-253509]

Hi Mememax,

Thanks for the feedback, that I what I was hoping for but just thought I would get some thoughts from the great community here. Thanks for weighing in!

Josh

[mememax]

HI Josh I think that you won't run inmore problems than the normal issues of a domain migration.

Considering you have your social media set up withthe old domain would make sense for the users to have everything under that site, that makes  a lot less confusio for users lanidng in your site.