Linking back to a high authority site
-
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
-
I'd buy it.
-
If I compiled all of EGOL's answers and tips, I could have one of the most awesome resources ever!
-
That's some great advice. I can see that the quick win is something of a losers strategy. Content is king.
-
If you go for the short win the long win becomes more difficult because you fortified their position.
Right now you are getting sales traffic from that page. I'll bet some of the people who find that page are looking for information. So, make some great content that is informative about same subject and buy a second ad on that page.
Then on that informative page have house ads for your sales pages.
-
That's why you're an Oracle. Thanks for that. I was looking at a short win and that is the long game.
-
Why link to them? Just beat them.
If half of my biz was coming from an ad page on another domain that is slipping... and I was running an authority site in the niche..... I would be producing some fantastic content on that same topic for my own site. I'd be willing to put a lot of time and money into that content.
I would be trying to kick their butts.
-
Thanks for the responses,
I should add that it is a page of ads. They have 1200 or so links to their root and 9 to this page. I guess I know to play it safe i should work this one from outside but, it is a big deal to get that business back.
-
I think you have the right ideas in mind. I would start with the link building outside of your site. Then after awhile if that doesn't work I would do a blog post on them or something. I wouldn't link to them from the home page.
-
Hi there
It's a bit of an odd circumstance and I'm not sure whether you should do this. Reciprocal links can look suspicious to search engines, but putting aside that issue for the moment, let's look at the SEO impact.
If you link to the site from your own website, it shouldn't effect your rankings. If the site is high authority as you say it won't be a problem. Problems can occur when your website is linking out to spammy or penalised domains, but this shouldn't be the case here.
If you're planning on linking to the site, I'd advise you to do so in the most contextual way possible, to avoid it looking like a link designed to pass PageRank (which, really, it is - hence my hesitance to say "go for it"). If you can reference the non-profit organisation, highlight who they are, what they do and how you two have collaborated together on projects, then you're reciprocal link should look A-OK.
It's an odd one because I'd always advise not to create or earn links for the sole purpose of passing PageRank or SEO value. On the face of it, this is what it looks like. But if you consider that your link may help to boost the site in the rankings and in turn your referral traffic, which is a considerable amount of your business, I can certainly see the reasoning, put it that way.
What I'd say is that if you're going to do it, do it right and just as you would when creating any content. Give detail, user value and pull on the experience you've had together. It might end up being a piece of content that goes a long way towards building legitimacy and brand trust, which would be great. I'd also add that your link may not be enough to improve the ranking of the site, which means its all the more reason to make sure it looks like a real bit of content.
Hope this helps
-
As long as you are linking out to relevant content, it is perfectly fine to be cross linking between sites (as long as you are not doing like a site-wide footer link or something spammy).
Search engines do not find it odd when two sites that are relevant to each other link to each other, because that appears natural.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
Anyway to get old back links back?
My site ranked in the top 3 for my keyword for many years until someone hacked into my blog in December 2012, which is a subdomain. Google saw I had malicious malware on my domain and removed my site from being indexed (I think that is the word). Basically, I was no longer in the search engines. My domain and products have been featured on blogs and other places for many years (2 celebrity sites for gift guides), but not many are coming up (actual links with anchor text, not spammy links). I even have one on a friend's site and one in a directory. When I went to Google and put link:www.site.com , I got 1 link. I have seen a few, so I know they exist. Now, I am on page 3 and have not moved from this place since getting it back up in December 2012. For all of 2013, I thought I would have to wait it out, but now, I fear that waiting it out hurt me. Is there anyway to get Google to look further back and retrieve old links? Should I submit the high ranking ones? I am just wondering if I lost all my hard work in the past. Please advise.
Link Building | | tiffany11030 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
Low quality links for Amazon product page=high rank?
I am wondering if there would be any benefit in using low cost link building gigs off of fiverr and seoclerks for specific Amazon product pages. The theory I have heard behind this is Amazon's authority is so high, that even the bad links pointing to the specific product page add to the SEO of the page. When google see's a product page on Amazon, they already assign it a high authority, so links help google see which page is the most popular in that niche, and ranks it. Amazon product pages already rank high in google search results, so the idea is this would give specific pages a little boost. Do you think this is a valid method for getting a specific amazon product page to rank high on google search? I understand this is not the normal type of question here, and it really only applies to Amazon product pages specifically, and not normal sites.
Link Building | | jmc5090 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
Linking to a site in the US from a site in the UK - Good, bad or not important?
Would linking to a site in the US from the UK do harm or good if the site being linked to is industry related? i.e. a UK web design company linking to a US web design career site.
Link Building | | Tone_Agency0 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0