Linking back to a high authority site
-
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
-
I'd buy it.
-
If I compiled all of EGOL's answers and tips, I could have one of the most awesome resources ever!
-
That's some great advice. I can see that the quick win is something of a losers strategy. Content is king.
-
If you go for the short win the long win becomes more difficult because you fortified their position.
Right now you are getting sales traffic from that page. I'll bet some of the people who find that page are looking for information. So, make some great content that is informative about same subject and buy a second ad on that page.
Then on that informative page have house ads for your sales pages.
-
That's why you're an Oracle. Thanks for that. I was looking at a short win and that is the long game.
-
Why link to them? Just beat them.
If half of my biz was coming from an ad page on another domain that is slipping... and I was running an authority site in the niche..... I would be producing some fantastic content on that same topic for my own site. I'd be willing to put a lot of time and money into that content.
I would be trying to kick their butts.
-
Thanks for the responses,
I should add that it is a page of ads. They have 1200 or so links to their root and 9 to this page. I guess I know to play it safe i should work this one from outside but, it is a big deal to get that business back.
-
I think you have the right ideas in mind. I would start with the link building outside of your site. Then after awhile if that doesn't work I would do a blog post on them or something. I wouldn't link to them from the home page.
-
Hi there
It's a bit of an odd circumstance and I'm not sure whether you should do this. Reciprocal links can look suspicious to search engines, but putting aside that issue for the moment, let's look at the SEO impact.
If you link to the site from your own website, it shouldn't effect your rankings. If the site is high authority as you say it won't be a problem. Problems can occur when your website is linking out to spammy or penalised domains, but this shouldn't be the case here.
If you're planning on linking to the site, I'd advise you to do so in the most contextual way possible, to avoid it looking like a link designed to pass PageRank (which, really, it is - hence my hesitance to say "go for it"). If you can reference the non-profit organisation, highlight who they are, what they do and how you two have collaborated together on projects, then you're reciprocal link should look A-OK.
It's an odd one because I'd always advise not to create or earn links for the sole purpose of passing PageRank or SEO value. On the face of it, this is what it looks like. But if you consider that your link may help to boost the site in the rankings and in turn your referral traffic, which is a considerable amount of your business, I can certainly see the reasoning, put it that way.
What I'd say is that if you're going to do it, do it right and just as you would when creating any content. Give detail, user value and pull on the experience you've had together. It might end up being a piece of content that goes a long way towards building legitimacy and brand trust, which would be great. I'd also add that your link may not be enough to improve the ranking of the site, which means its all the more reason to make sure it looks like a real bit of content.
Hope this helps
-
As long as you are linking out to relevant content, it is perfectly fine to be cross linking between sites (as long as you are not doing like a site-wide footer link or something spammy).
Search engines do not find it odd when two sites that are relevant to each other link to each other, because that appears natural.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to the same sites from more than one of my sites, is this bad?
If I work for a company that has more than one website within the same industry and we have separate websites within that industry. An example would be: CarLoans.com HomeLoans.com & PersonalLoans.com The only difference from this example is that we are a B2B Company. My question is: is it bad to acquire links from the same external websites for multiple websites that we own and want to rank for? If I establish a relationship with Forbes or some other website and I can get links to several of our sites, will it ever be bad to link to all of our websites from this one website. I am asking not just for high domain authority website like Forbes, but also for websites that may have a DA in the 30's 40's and 50's as well. Thank you
Link Building | | fersu0 -
Should You Get Link back from Customers
In the SEO guide on Moz, it states as one of the link building strategies: Get your customers to link to you If you have partners you work with regularly, or loyal customers that love your brand, you can capitalize on this by sending out partnership badges—graphic icons that link back to your site (like Google often does with their AdWords certification program). Just as you'd get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web. We design websites for churches and non-profits, and put a link back to our site as the designer. We recently have been told this is spammy and not a good idea. However, from what MOZ says, it sounds like they are promoting you do this. Please comment. Thanks.
Link Building | | churchwebsites0 -
Back link profile
Can anyone be so kind to point to me a great post on % of someones back link profile. Example % of: directories social mentions press release etc So basically an indication of how ideally someones back link profile should look to achieve high rankings! Thanks
Link Building | | webguru20140 -
More than 2K dofollow links, from one site with one anchor text?
A week ago one person of our team added a link with anchor text on a web directory website PR5, but from this one link, Google indexed more than 2K links from this website with same anchor text, and then our keyword ranked first on SERP. The problem is that this clearly look like SPAM to Google, so which way is better to remove this link, with disawow tool, or to contact the web directory site owner?Could anyone give me any advice for this?
Link Building | | cvissi0 -
Competitiors high Pinterest page authority doesnt make sense to me
I have seen that a competitor has a link from Pinterest as does the site I am promoting but the competitors page authority on their Pinterest page is 51 versus mine at just 1. Have checked the backlinks to their Pinterest page and there are 156 sitewide links all from the competitors own domain which has DA of 17. Their Pinterest page wasn't published that long ago, has 2 followers and just a handful of pins. Could I get some help to understand what could be the cause of this higher page authority please?
Link Building | | Clicksjim0 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
1 million links can harm your site?
I have a client that bought a link for his site on a non related site with the anchor text for main KW. That site brought over 1 million links to my client's site. Now what should i do? Should i let the link there? Or should i remove it? The age of the link is more than 1 year, and the link is placed in top menu, under the header.
Link Building | | maldiniii0 -
High Mozplex strength metrics but Low TBR = Penalized site?
Suppose an old established site's root has High PA, High DA & High MR scores but the TBPR is significantly low. Can it be taken as a pointer that Google has algorithmically capped that site's ability to pass link equity when the home page metrics look suspect? Example case: pegasusdirectory*com PA = 88, DA = 86, MR = 6.61, but TBPR = 3 ( aged site ) (p.s: I'm aware that on inner pages of sites, it's quite normal to see high PA, Page level MR but no TBPR; my question is specically about guaging quality of the link for the DOMAIN in question Should I spend time on getting links from such domains ? ) TIA
Link Building | | seo-wanna-bs0