Multiple domains?
-
I do own a domain for my business right now, and would have a few questions, regarding the increase or traffic for my website and getting new business
1. Is it worth to purchase multiple domains, keyword search relevant, to my business?
2. If so how is the best way to use it? : have them redirect to my own website? a specific type of redirect? do I make a separate website for each of them?
3. for ex if the keyword is " tile and grout". I figured would be best to own "tileandgrout.com". How about "tile-and-grout.com"?
thank you in advance
-
I own a lot of EMDs and the keywords that they represent range from very easy to extremely difficult.
EMDs will still rank extremely well if you have a nicely optimized website with a few pages that is in the google index and the level of competition is very low. You don't need a lot of links, you just need to get it in the index. Lots of people say that this does not work in google any more but I can tell you for a fact that it does. I have #1 rankings with sites like this.
This will work until some competition arrives. When competition arrives the value of the EMD is tiny compared to the value of links and other assets. Then you have to earn your rankings just like any other website.
Should you use EMDs as a business model? Probably not. If you have a website of reasonable strength you can simply add a nicely optimized page to it and quickly rank above an EMD in a low-competition SERP. I do it to EMD competitors all of the time.
I see lots of people coming into forums crying... "That spammer with an EMD is beating me Wah!" I chuckle at these because I have EMDs that get their asses kicked all of the time. If an EMD is above you that webmaster has probably earned it unless there is no competition in your SERP and you have a website with zero strength. Get off of your butt and get working. You don't deserve to rank. The EMD is a tiny advantage, if you are pissed off about it then just call the guy up and offer to buy it from him. Then, a week after you take over the domain another weak site will move above you and you will be cryin' again.
-
Additionally David, do your best to step out of the mindset that there may be some sort of shortcuts that you can use to get more traffic. For the new website owner, building traffic is an exercise in being a solid business person. You want to understand what you need to do to keep your shop in order (on-page seo), then learn all you can about your customers and competitors--who they are, where they are online what they like, and who they follow socially. Follow them, give them a reason to follow you by interacting with them and demonstrating to them why your company is the right one for their job..
Minimally, several hours per week, every week, spent on those activities will pay off for you and your one domain--and think about it, if that's what it takes to get one domain off the ground, would you have time for two? What working person does?
-
Hi David,
Exact Match Domain (EMD) names are currently being ignored by Google. A while back Matt Cutts (the leader of the spam team at Google) said it should have the weight people give it. Watch this video for more information.
In September 2012 EMD update first came into effect to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.
As Thmoas and Daniel said, focus on the quality of your content, usability (which is the biggest next thing in SEO) and accessibility. Ensure that your website is all about your customers and the product, NOT about search engines.
Ensure you help search engines and users find the useful content on your website, relate to relevant pages using internal linking, breadcrumb and relevant keyword optimisation between linked pages. Ensure you dont have orphan pages and watch your Analytics system to know which pages are being viewed most, have most time on site, referred, these are the pages users love. If you see high bounce rate and exit rate, or drop outs from some pages, these pages need some serious improvements.
And never buy traffic or pay to include your links in linking schemes, focus more on PR for external links and probably editorials. Partner with blogs and webmasters to host articles with relevant and high quality content on their blogs.
I hope this can help.
Regards,
Issa
-
Hi David,
Forget Exact Match Domains. Firstly, they no longer have the appeal (as they are not as easy to rank nowadays). More than one domain means that you need to work twice or multiple times as hard in order to get them to rank.
You are best investing the time in your site. Generate more content, run a news section or a blog. Guest post on like sites with engaging topics in your industry. Engage in forums, be known as the leader in your industry. One strong site is better than many small sites. You don't see apple run a site for tablets OR phones OR laptops.
Hope this helps,
Dan
-
I would strongly suggest that you focus on your one domain and do not worry about doing things like purchasing domains with exact match names. it would be one thing if you already had an exact match domain however I guess you don't.
that is not a bad thing. Google has devalued exact match domains greatly in the recent past and will continue to do so in my belief.
Focus on building your brand and not on a get to the top quick scheme.
Don't buy domains spend the time and money on building content that is relevant and engaging that way when people come to your site they will be interested and want to purchase instead of clicking away when they go to whatever your exact match domain name is and realize that that's not what they want.
I hope I've been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I redirect a subdomain, does this affect the parent domain?
Hi I have a company for example: abc.com and they have a subdomain def.abc.com with a lot of errors. These errors i believe affect the parent domain abc.com. So my company would like to redirect the subdomain to another domain altogther ex: xyz.com Can i redirect the subdomain def.abc.com to another website domain? Would this affect the parent domain in a good or bad way? Or should i be using an external links to point to a new domain for the subdomain? Trying to think what's best for SEO and the parent domain. Thanks!
Intermediate & Advanced SEO | | crodriguez890 -
Order and multiple match when 301 redirect ?
Hi, I'm migrating a single domain to a multiple domain for each language, using apache redirections: Redirect 301 /partners http://www.itris-automation.com/
Intermediate & Advanced SEO | | 2MSens
Redirect 301 /partner-si http://www.itris-automation.com/system-integrators-partners
Redirect 301 /partner-institute http://www.itris-automation.com/institutional-partners
Redirect 301 /fr/ http://www.itris-automation.fr/
Redirect 301 /fr/support http://www.itris-automation.fr/support
Redirect 301 /privacy?lang=fr http://www.itris-automation.fr/politique-de-confidentialite Redirect 301 /de/plc-converter http://www.itris-automation.de/plc-converter
Redirect 301 /de/services http://www.itris-automation.de/
Redirect 301 /de/plc-quality http://www.itris-automation.de/sps-qualitat .... However it doesn't work properly: For example automationsquare.com/privacy?lang=fr redirect to http://www.itris-automation.com/privacy instead of http://www.itris-automation.fr/politique-de-confidentialite Does the order of the redirect has an influence? Am I missing something? I've seen that the command [L] can be useful to avoid mismatch? Thanks, Best, Benoit.0 -
301 redirect to multiple domain
Hi guys, I have a domain A, B and C. The domain A was an association of two business and they are about to split. Parts of domain A are going to be redirect to domain B, but some content belong to the domain C. So my question : Is it possible to 301 redirect some pages from A to B and some other pages from A to C and if yes, what would be the impact on SEO ? Thanks a lot!
Intermediate & Advanced SEO | | StevePatenaude0 -
Sub Domain or New Domain?
Hi All, We have a client that has a business with three different services. 2 of these services compliment each other in a really obvious way, but the 3rd, while related is not such a obvious complimentary service. For this reason, service 3 kind of weakens the content of the website SEO wise for the two main services. Also, internally at the business it is run by an entirely different team so it feels culturally somewhat different. So, the client wants to pull all the content about service 3 and put it on a different website. Which would you chose as a domain for this new site: service3.existingdomain.co.uk or www.service3+brandname.co.uk
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
URL or Domain length
Hi All, I am wondering if google still does give importance to the length of the domain or url. If yes then how much is the acceptable length of a domain and URL. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Redirection Effects on Sub Domain
Hi, I would try to summarize my query through an example. Lets say site A (www.siteA.com) have two sub domain (subdomain1.siteA.com & subdomain2.siteA.com) and another site B ( www.siteB.com ) have no sub domain. Due to some obvious reason we need re direct the site site A (www.siteA.com) to site B ( www.siteB.com ) and one of the sub domain (subdomain1.siteA.com) to site B (subdomain1.siteB.com). Now the question is that in case of ( subdomain2.siteA.com ) can we keep the sub domain to site A even though site A has been re directed to site B ? Reasons for keeping this can be traffic, earnings etc. Is it possible to keep it like that or provision for further optimization? Plz help.
Intermediate & Advanced SEO | | ITRIX0 -
Hyphen domain effect SEO?
Hi Guys, I am looking to buy some domain that have the keyword I want in - but my question is; Does using hypehns in a domain effect your SEO? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Renaming primary domain advice
Hi, We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects. My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au Any comments would be appreciated. Cheers.
Intermediate & Advanced SEO | | Peter.Huxley590