Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Home page or landing page?
-
Hello,
I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords?
I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also.
f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc"
We have also another inner page named "Web design | Company Ltd.".
So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
-
I forgot to include, keywords do not need to be exclusive to an individual page, they can be targeted on multiple pages, but having the specific landing page will likely be the most effective area on the site for concentrated on-page SEO tactics.
-
I would also agree with Baldea and David here, be careful not to Keyword stuff the Home page.
You can include your desired terms within elements of the page if they are relevant / to help the home page rank for those terms, but a product specific page is always going to give you the most scope to target all page elements effectively.
The Page title is only one element, SEOmoz's on page optimisation tool should be useful for you in working out how effectively you are targeting the phrase and what trade-offs are available to you.
-
Agree with Baldea, I try and keep home pages as the overview for an entire company or subject, then lets say internal products will be optimised for the actual product listed, so they rank individually for that search term and are displayed on a plate in front of the viewer. try and keep the visitors navigation down to a minimum, thus more chance of conversion.
If your home is the only one ranking for the chosen keywords, it could look like stuffing, Google scoring less for said product/service and visitor is most likely looking for an actual product/service rather than an overview which ends in a high bounce rate.
All internal pages would have the chosen product keyword(s), keywords hold first word presence in the title.
for example I would most likely use "Antifouling Paint, fight the barnacles with Teamac Antifouling paint"
hope this helps
Dave
-
Keyword stuffing your homepage isn't the best decision. I'd keep my homepage something like:
Company Ltd.: Web development solutions (anyway, something that best describes your entire site, company)
The landing page(s) could have a title like:
****Company Ltd.: Web design services
or
Web design services | Company Ltd.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
H1 tag- on home page - what is it best to include
is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website
On-Page Optimization | | CostumeD0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0