Does Audience Overview in goole analytics contain visits from adwords.

[digital.moretogether.com]

Hi everyone

I set up a new adwords account for a company and according to adwords we received 700 hits to the site but none showed up in analytics and no enquiries were made. Now the two accounts (adwords and analytics) weren't connected at the time but I should have been able to see the increased visits in analytics anyway as it was a very new site and had no real traffic yet. Someone at Google repeatedly told me that "Audience Overview" (unique visitors) doesn’t include adwords visits only organic traffic. Is this right? Maybe I'm wrong but I always thought it included everything well an estimation anyway. If anyone could help that would be great as it seems a little fishy.

Many Thanks,

[mikecp]

Indeed, the Google rep is talking nonsense. Audience Overview reports looks at all traffic. Is it possible that you don't have the GA snippet on every page? Specifically, you should check to make sure that it's on the landing pages that you use for PPC. That would explain the traffic not showing up in GA.

[Houses]

The segmenting can be done under 'Advanced Segments' and 'paid search traffic' is selectable within the options.

[JonnyGreenwood]

The "Audience --- Overview" contains every visits, of course including paid traffic. Unless you have set an advanced segment to filter the paid traffics