Location targeting with no physical location
-
If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?
I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?
Thanks!
-
Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
-
Muchos gracias
-
Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.
Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect By IP location
Hi All, I have a client who operates in multiple countries with the sub directory structure. In AU for their main brand name .com site still ranks in the first position but /au ranks for most of the other terms. Current we have a 301 redirect in place for .com for anyone accessing the site from AU to /au. This is only for home pages as other .com pages don't rank in Australia. Just wondering what implication this can have on our SEO campaign. Cheers
Technical SEO | | SSP21
Thank you for your expertise and insights in advance.1 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
What changes to subdomains - geo targeting - redirects - to boost our global ranking?
Hi, This is a complex question and I will really appreciate your help as this decision is essential to our business! We are taking a decision about what to do with our website in the terms of redirecting visitors based on their location. At the moment we have the following structure of the website: .com version practically only hosts our blog. The US traffic get presented with .com/us version automatically and the rest of the world gets presented with .com/uk. We are thinking to make .com version global (so no more .com/uk for all countries) in order to improve our ranking globally. At the moment we have good ranks in the UK, but not in the US and other countries. Our company is a global company now and we would like to get more exposure in other countries. We are also thinking to allow the option of geo redirects possible via a small pop-up window - visitors will be able to select their preferred country so next time they will be presented with their default option. To make it short: we would like to boost our domain without dropping ranks in the UK which we are now achieving through .com/uk version. Any ideas, recommendations or experience, I will appreciate! Thanks! Kat
Technical SEO | | Katarina-Borovska0 -
Target load time on ecommerce websites in 2017
I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!
Technical SEO | | aedesignco0 -
Does server (host) location effect local search results?
Hey I was wondering if the location of your server (host) effects your local search engine results?Suppose I have an e-commerce website in the Netherlands and I want to host my website in the USA or UK, does this effect my search engine results in the Netherlands?
Technical SEO | | kevba0 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Best Strategy For Multiple Geographic Targets
I have a client who operates and gets business from several cities in the same geographic area. Does anyone have suggestions that will allow him to get leads for the same service from multiple cities. Any help appreciated.
Technical SEO | | waynekolenchuk0