How to calculate how much traffic and how much revenue we shoudl expect?
-
Hi,
I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect?
Thanks
-
I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect?
There are only ten positions on the first page of Google. If you don't earn one of those positions then your revenue is going to be close to zero. And, since there are usually thousands of pages competing for those ten positions, the probability of revenue is really low.
So, if you think that you are going to toss up a website and make a pile of money, it probably isn't going to happen.
For most of the websites out there the only people who are making money from them are hosting companies and designers.
-
If you use the Adwords Keyword Tool, you can find out the search volume for your keywords (make sure to uncheck "Broad" and check "Exact" in the sidebar):
https://adwords.google.com/o/KeywordTool
Once you figure out the search volume, you can then calculate how many people will actually click through to your site. This will depend on your keyword, meta tags, and ranking, but a conservative estimate would be 40% for #1 position, 25% #2, 15% #3, 10% #4, etc. You can find more info here:
http://www.seomoz.org/ugc/click-through-rates-in-google-serps-for-different-types-of-queries
Your revenue then would be your expected traffic * your conversion rate * amount of revenue per conversion.
-
To accurately do this, you will need good volume of historic data. Even if you have this, it may not be that accurate. You can figure out rough volume numbers (Google trends) and figure out how many clicks you and your competitor's may get (few tools out there). A kw arriving at a good landing page should probably convert 2% and above. Multiply this by your average revenue and you can come up with a rough number.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Target Search Terms Changed - does this affect traffic?
We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?
Keyword Research | | monique-plaw1 -
Google Adwords traffic shows a different level to Google Trends
Hello I am doing some keyword research support for a client. The keywords that we are looking at Keyword A is 880 LMS and Keyword B is 2900 LMS through Google Adwords. When we look at Google Trends Keyword A is showing much high traffic than keyword B. Does anyone know why this is? Many thanks
Keyword Research | | mblsolutions0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Plummeting traffic and rankings for main KWs
Hi there mozzers, You have been so helpful in the past and we'd really appreciate your insights into our problem... we have two data recovery companies in the UK, one has been established for 11 years (dataclinic.co.uk) , the second (datlabs.co.uk) is a subsidiary that's been around for 5 years. Dataclinic has always ranked highly, usually in the top 1-5 on page one for relevant KWs and towards the end of last year we had traffic of approx 1,800 UK visitors/month - now we're down to only 600. Week on week we're falling and I have started to dread the monitoring checks. We're slipping in the rankings too. As our business relies almost 100% on Google rankings our phones just aren't ringing. In contrast our subsidiary company datlabs is climbing up the rankings and drawing more traffic - but unfortunately nothing like enough to compensate for the decline in the main company's traffic. We have used the same kinds of marketing strategies for both but have invested more energy into social for dataclinic, and more energy into local for datlabs. I'd say that our strategies have been less than sparkling clean - we've paid for directory links but not with the really spammy directories. We're at a loss to understand what has happened to have had such a dramatic and devastating effect - please help!! Thanks so much Sue
Keyword Research | | 3Amigos0 -
Duplicate Page Title Recommendation (For pretty much identical products)
Hi, I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page. The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product. This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles. For example Product A 3/4 Length | Keywords | Company Product A Full Length | Keywords | Company Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate. I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site. Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon? Cheers
Keyword Research | | TalarMade0 -
High AdWords Cost with Low Traffic
I'm seeing a lot of keywords with very little traffic but high, sometimes very high cost per click in AdWords. Can someone explain to me why this is common? I'm researching buying keywords. With the low traffic they seem like little value but when I see people $20 a click it seems like high converting and thus maybe worth going after. But the high cost is just not making any sense to me for many of these keywords. Thanks.
Keyword Research | | RustyF0 -
How to find keywords getting significant traffic
How can we check with the Google Keyword Tool to figure out which keywords are getting significant traffic. Needs explanation for the bolded part. I am referring to the Q and A at - http://www.seomoz.org/q/is-there-a-report-in-seomoz-that-will-show-me-what-keywords-each-page-ranks-for-on-my-site The best way to see the information you're looking for is to take all keywords that sent you an organic search visit for a given time period in your analytics and run them through a rank checker. You can then cross-check this data with the Google Keyword Tool to figure out which keywords are getting significant traffic.
Keyword Research | | seoug_20050 -
3 monitoring tools are giving me the simular SERP ranking position but manual searching and traffic are telling me something different. What gives?
I have looked up SERP position in 4 different tools, 3 out of the 4 (Raven, SEO Moz, and Google webmaster tools) are telling me that the site is ranking in the 90s range. When I manually search for the term (when I'm logged out), the site lists on the 1st pages. I also see it listed as the #9 spot when I use SEO Books Rank Checker. Last month, Google webmaster says that the term got us 200 impressions. Has anyone seen this before? Thanks
Keyword Research | | TheOceanAgency0