What vanity Url should I use for Google+ business page?

[ceci2710]

I recently been given the option to choose between my brand and my most important keyword for my Google+ business page. the site is a touristic site for a popular location. The keyword is the name of that location.

Which one is better for Seo purposes?

Thanks.

[BinaryTris]

Hi Ceclilia.

What did you go for? We just got our Vanity URL invite and I have accepted what Google was offering. It is a bit frustrating that we did not have the option to alter the vanity URL to simply Binarydrive, without the CoUK at the end (especially as we do own the .com) ... either way, it is far more attractive, and memorable, than the old numeric string.

Regardng your question, I agree with Kane, go for BRAND over keywords / location etc. I think over the next 12 months we will see even more penalties for location / keyword spammed URL's .... it really frustrates me to see poorly consrtucted websites ranking at the top when you search for "engine tuners in Norfolk" and get a top listing of "enginetunersinnorfolk.co.uk" or SIMILAR !! Build your brand.. think big.. one day you might want to be National or even Global

Tristan Haskins

[KaneJamison]

I would absolutely choose the brand name. Google has a history of penalizing folks who used location and other keywords excessively in their Google Local listings, and with the way they've conducted themselves on G+ thus far (as far as real names, slow release of vanity URLs, etc.) I have no doubt that you'll eventually have issues if you try and insert words that aren't actually in your  company or brand name.

[danatanseo]

Hi Ceclia,

Is there anything preventing you from using both? As in," touristic-name-location"  If not, that's what I would do.

Just my two cents!

Dana