Are there any benefits to using Google+ for business if it has no followers and no user engagement?
-
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+
Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
-
Great answer!
-
Hi Ajaz,
Sorry, all the time I was assuming that you set your Google+ profile as public.
If it is public, it will be indexed by Google. In that case, if you have content that answers a query done in the search box, your Google+ might appear in the organic search results. If you have a local business, open to the public, you might appear with your Google My Business' page too. As well as a page of your website that might be answering the query.
Basically three options for answer a query and be in the organic results simultaneously, into one page of organic results.
Therefore not limited to only one: if Google My Business and Google+ are coherents with your website's NAP and content.
Attached image shows a triple pack.
-
What do you mean triple pack?
you mention having my Google+ post appearing as organic result but I believe this is only visible to my followers and people in my circle... so if I have no circle, my posts won’t rank right?
-
Hi EGOL,
Answering your question: Yes, it is a great option, especially due to sharing an URL is not time consuming at all.
So far, from time to time I include the link of an article. Although, I only focus on having a free glass window for some of my work.
Linked to my website, which by the way I let dropped down due to it was to much time consuming.
Like in almost all professions I have practically no time for my own stuff, fully dedicated to my clients. That is more than enough if I wish a life for myself.Mª Verónica
-
A few years ago, Google wanted authors to create a profile page and share their content on Google+. Then we were to "register" our authorship with a rel=author link to our Google+ profile.
Even though Google abandoned "authorship"... today, perhaps we should be using Google+ in a similar way to communicate our E-A-T (experience, authority and trustworthyness)?
-
Hi Ajaz,
From SEO point, yes it's worth!
You already stated that helps for faster indexing just by sharing your content there, pasting an URL from your website´s articles.
Those links, as you said, do not pass ranking due to all of those are "nofollow". Although, the algorithms of the search engines read those signals anyway.
Every good SEO signal counts.Perhaps you might consider to share posts of fellow SEOs from overseas, who have similar topics although no direct competitors, of course.
Also some nice comments, from time to time, work like magic for social engagement.By the way, G+ is one of the options of having up to 3 mentions into a single page of results; the triple pack, a page of your website that anwers the query and an organic result from your Google+ that answers the query too. Good luck!
Mª Verónica
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Do you think its ethical to use your personal google authorship for outsourced content?
I routinely outsource nicely written content but never use my google authorship for those articles. Should I be adding my google authorship to those articles? Or would that be unethical and violate googles TOS?
Branding | | TShak0 -
I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
Should I create separate pages for each location or should I create one account and add all my locations to that account?
Branding | | steve2150 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0 -
Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes? So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking Anyone got a list / case study / advise so I can really blow it up on launch week? Thanks 🙂
Branding | | Hyrule0 -
How to launch a Google + Campaign?
Recently I've been reading a lot about the benefits of Google + for SEO. The problem is that for local sites their might not be that many people in my niche who are signed up for google +. Now obviously I'd like to get a lot of +'s but whats the best way to go about it? How do I get people to one sign up for a google acount to create a google+ profile and then + my site? Sounds like a double campaign. Any body have any experience with this?
Branding | | bronxpad0 -
Brand & engagement study?
I believe I saw a study put out one time that showed that recognized brands have higher engagement metrics than non-branded sites, but I can't seem to find it. Can anyone point me in the direction of such a study?
Branding | | nicole.healthline0