Link Juice - Lots of Pages
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I have a site, PricesPrices.com where I'm steadily building inbound links and pagerank. I have about 4600 pages on the site, most of which are baby products in the baby gear sector. There are many outdated items that aren't really my focus, but do pop up in long-tail search queries from time to time.
My question is a pretty basic one. Theoretically if a site has say 28/100 link juice, then as you go deeper and deeper into the site, the link juice is divided more and more. My question: Is this really true or just a concept?
My thoughts are to hide many of the products that i don't really need to focus on therefor passing more link juice to the products that remain, but I also don't want to that if it won't necessarily make the remaining pages rank higher or have more link juice. I also have to keep in mind the merchandising aspect of the site and providing a good user experience. If i only have 300 products on the site, there will be a ton of unhappy people who can't find the products they are looking for.
Any thoughts and/or pointers in the direction of funneling that pagerank down into my site would be much appreciated. Thanks!
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For one, do not use rel=nofollow on any internal links. Matt Cutts has said this in the plainest of language. Don't do it. PageRank sculpting like this does not work.
What you describe is true. If your home page has a certain amount of link juice, the more pages in your site and the more links per page will diminish the amount of link juice each page receives, at least from your own pages. You can increase the amount of pagerank of any page with external links.
At the end of the day the way you try to funnel around pagerank on your site is almost entirely meaningless. Unless you have a ton of pagerank, you will put in a lot of work redoing your architecture for nothing. Think of your users first and what makes the best user experience. That's the most important.
From there, simply get some external links to your most important pages. That's what I would recommend for this.
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