Link Building Tactics
-
Without giving all of your secrets away, what are your basic link building tactics?
I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
-
I like your answer
-
As has been said, directories are a given (even people who are not concerned with SEO will still use directories) you will need to think outside of the box. I like to think of it more like PR, link building for me is a social aspect that involves forming relationships with website owners, bloggers, writers etc. Try to focus on establishing a 'web presence' as a whole for the website you are promoting.
I'm not sure what industry you are in but obviously some industries will be very difficult to crack on the web (eg SEO, web development, networking, business).
-
Linkbuilding really is the most difficult area of SEO. Directories are good, but usually does not help either. Comment on the blog, however it is somehow span when we privilege the anchor text, gives some good results. Link exchange is also dangerous, and should be done very carefully.
For more advanced strategies of linknbuilding, your site must have something to offer beyond of your products or services. Be relevant information through a good blog, or some tool to facilitate the life of your potential customer.
The best links that a website can earn, links are spontaneous, and for that you should think about strategies for users wanting to link to your website.
Think of tools. Useful content and not fully commercial. Customers like to know that the company cares about them and do not always want to profit.
Another idea would be to think of video that could be propagating or creative ideas to be shared spontaneously.
Directories, Blog, Link Exchange, etc.. Are standard. That has to be done, but the striker is getting content that is naturally linked.
-
Interviewing bloggers or industry leaders, guest posting on quality sites, infographics, creating great resource pages, building relationships with siteowners, writing great articles, to name a few.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
Link building - am I too cautious?
The only backlink building I am doing is guest blogging as it seems most other methods have potential to harm rankings in the post panda/penguin era. As mentioned in another post I'm trying to get a strategy for social media that works as I believe social likes/shares are important. What other link building methods can I use that are totally safe? Is it okay to 'buy' a link on botw r examleas theyre editorally reviewed? I'm asking myself 2 questions when acquiring limks. 1. Would I want this link if google didn't exist and 2. Will it bring me relevant traffic. I'm almost scared of link building in case google punishes me. Are there any legitimate methods I'm missing?
Link Building | | SamCUK0 -
I could use some help with Link Building Post Panda
I am new to Internet Marketing world and want to become a great SEO. My biggest challenge is How To of Back linking. Not the reason and theory behind back linking. But more the actual hands on Back linking strategy. I feel that a lot of the back linking information out there is so mixed.Rand did a White board Friday lesson on the new link building strategies. When searching for back linking strategies it is filled with all the old link building tactics. What I wanted to ask is all the experienced back link people is, Have you changed your back linking strategy. Or just parts of your strategies. It all seems very confusing for a newbie when it seems the industry it self is still uncertain. Any advice on where a newbie should be starting their new back linking strategy. And any good resources on learning to do the actual hands-on of the back linking. Thanks in advanced
Link Building | | CurtCarroll1 -
Think I'm ready to do some link building. Couple questions.
Getting ready to do some link building. I've got several lists of competitors' links, including a bunch of sites with broken links that would be a great fit to link to us. I've got a capable VA to get started work on reaching out to people. Just curious if this is the right game plan, seems a little simple: For this round of link building I'm thinking all the links would point to my root domain. -Find quality sites/links to go after -Find an email to the owner/webmaster -Have the VA send them a value proposition email(i.e. why it's good fit for all)...or tell them about broken links etc. -Follow up myself when a response is generated. -Hope/verify they link to us. Thanks for the help with the newbie questions.
Link Building | | astahl110 -
Link building using a contest
Hello, In the past we have ran many contests with aims such as increase facebook likes, twitter followers, newsletter subscriptions etc but I was wondering if anyone has had any success in gaining links through a content and if so how did you set it up?
Link Building | | RikkiD220 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Recommendations for a good outsourced link building partner
Merry Christmas everyone. You shouldn't really be reading this question on Christmas Eve but as you're here... ...I'm looking to outsource most of my link building to a good partner. Can anyone recommend a person or company that they have used in the past who has delivered good results. I have used oDesk in the past and paid peanuts and got appropriate results in return. Poor quality links that everyone else was going after and that disappeared after a few days or weeks. I am very dubious of using these automated link creation sites the web is littered with, and most of them are dodgy link farms or worse. Ideally I would provide a set of keywords each month and the partner would spend their time working on links based around these terms and the content on our site(s). Your comments, suggestions and ideas are all very welcome. Have a fun Christmas everyone Scott.
Link Building | | eseyo20 -
Best Link Building Practice
Are there any articles or tutorials here about how to build links? The only two methods I've been able to uncover are using OSE to analyze competitors backlinks and directory listings. I'm thinking there must be other ways.
Link Building | | waynekolenchuk0