When targeting a particular keyword, how many articles should I write that target it?
-
I have a keyword phrase that's a high value target for us. Should I write just one - or several articles that target that keyword as their main focus?
Thanks!
Andrew
-
Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.
-
manual handling?
Books and entire websites can be written about that.
manual handling course - Which MH course? There are semesters worth of these courses addressing equipment, different types of equipment, different types of things being handled, my goodness!
manual handling training course - this is a bit of a repeat of the above
manual handling train the trainer - there can be multiple articles here covering methods, environments goals
manual handling online training - many courses here too
If my entire website was about MH I could spend years authoring it.
If MH is just one of many areas of my site then I would pour resources into it proportional to my authoring abilities and proportional to the return that I think I might receive.
I could start with a light and general attack and then pick it up in six months if it shows promise. I would plan the options before the first attack, these address the overall goal, then respond as you get information.
Do not commit enormous resources early unless you have experience and confidence with the expected return and the competition.
Send out scouts to report on the lay of the land, then attack based on their success or move on if you do not see promise.
-
Thanks!
Main KW = manual handling
important related KWs = manual handling course, manual handling training course, manual handling train the trainer, manual handling online training
-
Give an example of a keyword. I'll tell you what I might do.
-
Thanks Egol. I definetly plan to write many articles on associated KWs.
its more that I'm unsure if each KW I trace get should only have one article specifically created to target that KW - or if more articles targeting the same KW are ok...
-
I would put more thought into it.
Are there shorter tail variants and longer tail variants? Do they get traffic? Is their competition? Can I produce exceptional content? Can I compete there? Can they make money?
There are frontal attacks, side attacks, skirmishes and snipping. For some topics I attack with all of these. With others I use just one, see how it works, then follow up with a second but different attack.
Attacks cost money and time. Spend them wisely.
Think deeply for the best answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i target more low moz keyword difficulty informational keywords?
I have created a blog of finding the best outdoor basketball and have targeted low keyword difficulty keywords and they are getting some traffic also. But the problem is the homepage is not ranking position still I want to ask that should I target more keywords of low Moz keyword difficulty for gaining more traffic or not?
Keyword Research | | gabrelapaula220 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
What's the best keyword tool for discovering regional/metropolitan area keywords?
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
Keyword Research | | BostonWright0 -
Why are my keywords not being crawled
In my google web tools. the keywords that are about my site are not being crawled. I have them in my Meta descriptions and keyword meta, but still arne't showing in significant keyword list for google.
Keyword Research | | TheGroom0 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0 -
SerpIQ vs. Keyword Difficulty tool
http://imgur.com/6uidr Is this any good for keyword research? I see they use some weird metric and I'm not sure whether those are relevant at all, plus it's really hard to do a bulk research. Let me know what you think.
Keyword Research | | jest0 -
Targeting Keywords from the homepage
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages. Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration. Granted the limits to any phrase or keyword group.
Keyword Research | | onlinemediadirect0 -
REAL demand for a keyword?
I once read there is a way to use google adwords to see the REAL demand for a specific keyword, google adwords tool and other tools seem to be not-so-accurate. I just don't remember the exact method, can you please remind me?
Keyword Research | | jest0