Changing Location & Losing Location Based Keywords
-
We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area.
So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite?
Thanks!
-
Hi Ecce,
I agree with Takeshi that further information would be helpful here.
By 'web agency', I am assuming that you mean your company is an SEO firm, web design firm or does some other type of online marketing. If so, then presumably you are talking about organic rankings rather than local ones as Google hasn't shown web design or SEO firms in their local results since 2010.
If this is correct, I am not totally clear as to the role your physical location plays in your business model and I'm assuming your client transactions are virtual. Do you publish a physical address on your website? Do any clients come to that location? Did you previously serve only Bromley-based clients? Are you now going to serve only Sevenoaks-based clients? Please, provide as much information as you can about your business model, the role your address has played, your optimization and your goals.
-
Is this a local business where location matters? Are Bromley and Sevenoaks close to each other?
If location matters and the two locations are close enough, creating 2 landing pages is a great way to get traffic from both locations. You can even create pages for other cities that are close by to get traffic from those locations as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta tag keywords with the same words in them.
I'm updating some older pages and was wondering about potential penalties from having keywords that start with the same phrase. It's a geographic area so there is the "full name" and the abbreviated name. I'd like to have keywords for both. For example: virginia beach, va beach, virginia beach attraction, virginia beach things to do, va beach attraction, va beach things to do, virginia beach dolphins tour, va beach dolphins tour Is that spammy? I understand they don't have the same weight as they used to but I'd like to optimize for them anyway since I'm redoing some things. Thanks in advance.
On-Page Optimization | | recoil0 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Keyword Saturation
Hi guys, A run a niche price comparison website and the keywords I'm targeting are the product names themselves. I recall Moz recommended that using the keyword too many times on site was not a good thing. Typically, I would have a unique description for the products and the list of merchants, prices, links to thier site and thier product names. This resulted in my keyword appearing many times on site, in slightly different forms (the product names were taken from the merchants feed) I no longer see this warning in the recomended and I believe it is more transparent for my visitors if they see the merchants website name on my site. Is it safe to put them back on my site? Mark
On-Page Optimization | | MrPenguin0 -
Changing a page url
I have a page that ranks well (#4) for a good keyword. However, the url has the keyword in it but is misspelled. I would like to change the url to have the correct spelling but do not want to lose the ranking that I have. What is the best and safest way to proceed?
On-Page Optimization | | bhsiao0 -
Templated content with minor changes
Hello, I am working on a site with 1000s of inventory pages. i am slowly building links and writing custom content for pages that will bring best ROI. Will i have issues on templated pages with minor changes.currently traffic is pretty good. thank you
On-Page Optimization | | TP_Marketing0 -
Keyword domains
Hello, I am the proprietor of RacquetSource.com, Is there any merit to using keyword domains and have them redirect to the site, or a specific page on the site? For Example, the keyword term, Squash Racquets, if I were to purchase a domain name, squash-racquets.com and have it redirect to http://www.racquetsource.com/squash-racquets-s/95.htm will this effect positively to my search ranking of the keyword term Squash Racquets? Any insight would be greatly appreciated. Cheers Geoff
On-Page Optimization | | GeoffBatterham0 -
Avoiding keyword stuffing and self cannibalization
Hi, I am creating an e-commerce website and will obviously have a number of category pages i.e. T-Shirts. Each category then has a number of products with the word t-shirt mentioned in the name i.e. red t-shirt, blue t-shirt. Now obviously I would like to search engine the category page with the keyword t-shirt but how do I go about avoiding keyword stuffing as well as self-cannibalization?
On-Page Optimization | | PIXUS0 -
Keyword issue
On this site filmeonlinenoi.com the keyphrase "filme online gratis" its auto-cannibalizating?
On-Page Optimization | | Alexsmenaru0