Changing Location & Losing Location Based Keywords
-
We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area.
So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite?
Thanks!
-
Hi Ecce,
I agree with Takeshi that further information would be helpful here.
By 'web agency', I am assuming that you mean your company is an SEO firm, web design firm or does some other type of online marketing. If so, then presumably you are talking about organic rankings rather than local ones as Google hasn't shown web design or SEO firms in their local results since 2010.
If this is correct, I am not totally clear as to the role your physical location plays in your business model and I'm assuming your client transactions are virtual. Do you publish a physical address on your website? Do any clients come to that location? Did you previously serve only Bromley-based clients? Are you now going to serve only Sevenoaks-based clients? Please, provide as much information as you can about your business model, the role your address has played, your optimization and your goals.
-
Is this a local business where location matters? Are Bromley and Sevenoaks close to each other?
If location matters and the two locations are close enough, creating 2 landing pages is a great way to get traffic from both locations. You can even create pages for other cities that are close by to get traffic from those locations as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannibalization vs. Optimizing Site
I am in the process of optimizing our website and I am having a hard time reconciling two best practices I have found on Moz. 1. You should avoid having multiple pages focus on the same keyword because you will lose some control of which result will show. 2. You should identify your core keywords and weave these keywords multiple times (naturally) throughout your site. I have spent months identifying our top 7 keywords and am working through the site now. The first piece of advice keeps giving me pause. Can anyone weigh in with other considerations or advice on how I can reconcile these two strategies. Thank you
On-Page Optimization | | NikCall2 -
Question about creating content pages for keywords
Good morning, We are trying to rank our India based company which provides the following services
On-Page Optimization | | harshal.khatavkar
Engineering Design Services
Architectural Design Services
MEP Design Services Our target audiences are in the US and UK. Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website. I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc... My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages? We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages. Can you guys please help with some directions on this as I really don't want to take the wrong route. Look forward! Regards0 -
Multi-Locations Business Internet Presence
We are at a crossroad and it's time to decide which direction to travel. We had 4 physical locations represented by 3 websites, August 1st we now have 6 addresses and are going to redesign our websites. Heritage Printing .com is our primary and does very well in DC for printing & signage. Heritage Printing Charlotte .com does well in NC for signs. How would you proceed? Build 2 more websites for a total of 5: Heritage Custom Signs & Heritage Custom Signs DC .coms Build a unified site under Heritage Printing .com (w/ subdomains or locations folders) I fear losing our Internet Presence and Page Rank w/ Google by unifying but also fear fueling the ever growing fragmentation of our brand. FYI: We recently Trade Marked Heritage Printing & our logo So fellow Mozzers, what do you recommend and how would you proceed? TY in advance KJr
On-Page Optimization | | KevnJr0 -
Confusion on keyword cannibalization ?
Hi I know that targeting more than one keyword per page in a website leads to keyword cannibalization. But for example, if I am into a "CRM" business, I write blogs on CRM every day with various topics like: 1. How can a CRM help your small business? 2. Steps to follow in buying a CRM. 3. How to does CRM help in your customer relationship. It means that I am concentrating the keyword "CRM" in multiple blogs. What should I do in this case? Thanks in advance.
On-Page Optimization | | sandeep.clickdesk1 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Number of occurances of a keyword
At the moment my site is down due to issue at the datat centre so please don't ask for teh url as it will be some time before it is back up and running. On one of my pages I am targeting two related keyword phrases e.g. "How to use Widgets" and "Using Widgets" Each of these phrases appears once each in the Tile tag, H1 tag and meta description and two or three times in the body text. Which I beileve is current best practice. However the word Widgets appears more 60 times in total could this be hurting the rankings of the other two phrases? Many Thanks
On-Page Optimization | | spes1230 -
Changing Title Tags once Indexed and positioned?
Hello, Would it be wise to change title tags on a page that is optimized and ranked already in google? These are sports pages, and the teams we are targeting are now in the playoffs so we wanted to insert that into our Title? Thanks!!
On-Page Optimization | | TP_Marketing0 -
Avoid Keyword Self-Cannibalization
<dl> <dt>Cannibalizing link</dt> <dd>Several links...
On-Page Optimization | | 678648631264
</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> <dd>How do I fix this?
</dd> </dl>0