Linkbuilding actions?
-
Hi there! My cliente has a website about a kitesurf camp and I'm trying to do the linkbuilding strategy. Some actions that I've carry out:
Looking for forums in which people talk about this issue and the services, trips and products the companies offer. The strategy of the company is to focus on the french, english and german market although its main market is in Spain. Are there any risks if we participate in out-of-spain forums? I mean regarding SEO. Should we benefit more from the spanish market in terms of SEO
Looking for websites that are willing to put or exchange a link in its site in order to gain more visibility (on our behalf). I guess this action is complicated. I doesn't depend on us.
Looking for well known directories in which I can anounce the services of this company. I've posted here about this before. Some tell me that is ok but doeesn't have enough relevancy to be present in the directories.
Looking for blogs of the "industry" that give us some insght and try to make any comment on them with a link to our site (if permitted and are followed link). We don't have the enough background in this issue to write a post on a blog or have our own blog to generate enough, freesh and up-to-date content about this topic.
I guess I'm missing something. Any suggestion about how could I lead the linkbuild strategy?
Thanks in advanced.
-
Thanks!
-
You could find opportunities for local linkbuilding like blogs that cover local activities. You could offer local bloggers a press pass to check out the camp for free which would encourage them to write about their experience.
Local newspaper sites often have a local event section where they highlight local events. If the camp is held on specific days you could submit it as an event for their event calendar.
If you hold the camp at a local address you can submit the business to local business directories like Yelp or CitySearch.
You could look at non-profits in your area and donate to them to be featured on their sponsors page. You could also donate a free pass for a non-profit auction in return for a link.
You can pay to be added to the directory of your local business organization. In the U.S., this is typically a local branch of the Chamber of Commerce.
-
thanks Gina. Very helpful answer. I'm just doing my first linkbuilng campaing and depending on the business model and the requirements and resources of the company this activity could be an authentic mess.
-
Other than finding site owners of good sites willing to include your link within the content on their site without an exchange, the kinds of links you are describing aren't really your best bet in terms of high quality links that will impact your standing. While these tactics aren't necessarily bad practice per se, they each have their cautions and they won't earn you especially potent links.
Watch out for the link exchange route- only do this within your niche with sites that have an indisputable relevance and connection to what your website is about. Forums are great to participate and learn in, and you stand to develop some strong relationships that way, but don't count on links within the forum to benefit your link portfolio. Same for blog comments even if they are follow links.
What is raising my curiosity the most here, is why your client has website in an industry she or he doesn't know enough about to create content? Is this a new business endeavor in a field they have yet to understand or participate in?
Here's my real answer to your questions:
It's not all about links. Having a successful business and website is about offering something of value.
My best suggestion is for you both to spend your time developing knowledge and confidence to write about kite surfing and related topics. Read like crazy. Research and learn. Gain knowledge and build opinions and a viewpoint to write from. You can write about related topics also- what are kite surfers interested in? Great locations for kite surfing, other related water sports, equipment, lessons, stories about kite surfing experiences, dolphins, beaches, dangers.....
Creating compelling and helpful content and publicizing it on your social accounts and anywhere else you can will give your readers an opportunity to share and link to your site is the way to earn quality links.
Hope this is helpful, Juan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opinions On Resource-Page Linkbuilding
Hi, I'm just looking to get some opinions on resource-page linkbuilding. These are links you would gain from sites when you use the following type of search operators: "keyword" + inurl:links
Link Building | | Tomwindham
"keyword" + inurl:resources
"keyword" + "helpful links"
... and so on... What do you think Google's thoughts on this subject would be when a large portion of the pages returned are long lists of links - usually these will be the title of the page linked to as well as either a bare link or an anchor text link. In some instances a short description of the page linked to would also be there. Are these long-term links that will continue to be relevant and worth spending time on for linkbuilding, or are these going to be see by Google as lower-quality links and potentially unnatural ? For example, Google's page on link schemes states; "Low-quality directory or bookmark site links" may violate their guidelines. Do you think that in some cases, resource pages may be seen as somewhat fitting this description? Thanks! [Edit] I have also found this comment from a Moz post 4 years ago, but cannot find any other reference to John commenting on resource pages: "A while back, someone asked John Mueller in a hangout about the benefits of getting a link on an outdated resource page and the answer was that if it is a link that never gets clicked on then it's probably not passing a lot of value."1 -
Response rate in a linkbuilding campaign
Good afternoon, We will be starting our linkbuilding campaign in the next couple of days. Initially we will contact the authors of editorial content where our competitors are mentioned as one tool in a list of tools. We want the author to add us to the list as an additional tool. What success rate shall we expect, in terms of the % of people who include us vs the number of people we contact? Thanks in advance!
Link Building | | Pennvad0 -
Is Linkbuilding in Middle East dead?
Is linkbuilding in middle east dead? if not from where i can get the backlinks?
Link Building | | chainreaction0 -
Linkbuilding help discussion
I've seen a couple of questions about outsourcing linkbuilding. The general tone is that it is a very dangerous practice to select any service or to hire someone without a very thorough vetting of their past projects. This makes sense to me. But my businesses don't have the resources to hire an employee or an established seo firm. I am developing a sound linkbuilding practice from what I learn here at seomoz. The trouble is I just don't have the time to do it to the scale necessary. I can afford to hire an assistant/contractor for $15/hr or less. Would it be a good idea to hire someone from elance or odesk and work very closely with them to make sure they build quality links? Do you think this is better than hiring someone who says they can get me to google #1 for a specific keyword for $100 or so? Does seomoz or anyone else have any recommendations on where to go to find quality help? Thanks
Link Building | | JesseCWalker0 -
Cost affective way to automate linkbuilding?
I have done manual link submissions to directors and other places in the past. As a business owner i find it extremely tedious and find no time for it at all. I have outsourced it since and seen moderate results. There are systems like linkvana etc which promise to give high pr links, are they good? is there any other way to get niche relevant links automatically & cost affectively? Thanks
Link Building | | SamBuck0 -
Average time to see results after linkbuilding?
Hello everyone, I did some linkbuilding in the last few weeks, most of these links are already indexed by Google when i check their Google-cache. But i don't see any improvements in my own positions, despite my backlinks are really good. I'm now wondering, how long does it normally take to see position improvements after your linkbuilding? (Further the on page SEO is good and i'm regulary updating my website) Regards, Yannick
Link Building | | iwebdevnl0 -
Linkbuilding - Suspicious? Seems like they still help!
I know we should be careful of suspicious links, and that google may davalue them or even penalize, especiallysince the latest update. It seems though, however it really hasnt caught up to alot of them yet. And alot of competition is still benefitting from what seems like all garbage links in their backlink profile So could someone give their opinion about links form pages like this, assuming it is a mix of this along with other "better" types of links? http://www.bmxplusmag.com/index.php/member/4817/ See the bio at the bottom. "At least" it is within copy, and only one link to the page? (Please do not reply with a simple "be careful" message) Also, does anyone have any update, on the benefit of TextLinkAds, since the recent algo update? Thanks Sam
Link Building | | Impact-2015550 -
Other than the homepage, what other pages need linkbuilding TLC?
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
Link Building | | Bill4Time0