For years in top 3 organic for most popular keyword; now 17th :(
-
For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th This is severely affecting our sales and I need ideas on how to improve our position.
What areas do I need to look at to help correct this drop in organic ranking?
My website is **r a d i a n t g u a r d . c o m **
Thanks, Rhonda
-
Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing)
Good luck!
-
Seriously. It will honestly be incredibly beneficial and may in itself get your rankings improved.
When I joined my current company they were hesitant to change their website for the same reasons. I rebuilt the site and launched it a few months ago and we have seen drastic improvements in ranking and conversion ever since.
Go for it! My money says you'll see a marked improvement.
-
We've been hesitant to change much for fear of losing rankings.
Glad you are looking into a new design.
Instead of going into this with a feeling of fear, try to change your mentality to a "we are going to make major improvements in the design, major improvements in the SEO and major improvements in the conversion rate."
Start thinking Win, Win, Win as you do this and bring in expertise if you feel that you need help in one or more areas. Invest one time and reap the benefits for years.
(I strongly agree with Jesse about the design. It is really labor-intensive to look at your products. I can imagine visitors landing and leaving immediately. I would.
Keep in mind that you are selling a techie product and techie people are probably the buyers. You don't want to look like a noob.
-
Thanks guys! It's been a couple of years since we've updated our website. We've been hesitant to change much for fear of losing rankings. Guess that's not a problem now. I'll look into a face-lift.
-
Hi Rhonda,
Have to agree with Jesse, even if you complete the SEO, it's not too much point having a website at the top of Google with lots of traffic that can't convert based on the design.
Fix up internally, while you build and expand externally. It will require a sustained commitment to SEO and online marketing as your competition will continue working also.
-
Well it sounds like you have competition now. Time to start a link building campaign, grow some strong original content via blogs/youtube/social media and get people to organically link to your site. IE - SEO-it-up!
Slightly unrelated - When was the last time your site had a face lift? Not to be critical, but I'd suggest perhaps looking into modernizing the layout a bit better. It looks old and dated and a bit clunky. For a brief moment I thought you were using frames... it's like that. The big banner in the middle at the bottom is full of horribly pixelated images and the layout is worn.. Again, not trying to be mean I'm just saying UX is everything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to NOT keyword stuff in long form content
My homepage has an authoritative guide with long form content. As a result, my main keyword is mentioned 40+ times. It's not forced, but natural, and the frequency of it is a function of the length of the article. Is that okay? Any suggestions or advise?
On-Page Optimization | | ntaparia171 -
Keyword Stuffing and Product Reviews
Hello Fellow Mozzers! I am pretty new the SEO world and have been tasked with improving our companies SEO with no prior knowledge of anything to do with SEO as of about 5 months ago. So far, I have been fairly successful (May be luck). There is a product page on our website that has moved from Rank 8-9 all the way up to Rank 3, on a high volume keyword, which increased our traffic to that URL by 500%! I was very proud of this accomplishment until tragedy struck... We suddenly dropped to Rank 6. It doesn't look like we've lost any Backlinks to this URL. My suspicion is that we got penalized for Keyword Stuffing since we recently changed from have multiple pages for a specific product's reviews to having them all on one page (To decrease the number of URLs our Site has). Many of these product reviews have the Keyword in them making us have over 30 of this specific keyword on our page. Could this be a valid suspicion? Should we go back to having different URLs for reviews and Disallow them for Robots?
On-Page Optimization | | LaceyVapeWild0 -
Theme create category page stuffed with Keyword
Hi All, Quick question and I think I already know the answer but wanted to get a second opinion. We have a ecom site running woo commerce and the theme is coded to insert the product category name under the product name on the category page. This has resulted in the category page being stuffed with my keyword 'sofa beds'. Am I right in thinking that in the eyes of Google this page will be penalised for over use of my keyword or does Google view category pages differently? Thanks in advance
On-Page Optimization | | Jon-S0 -
Recommendation for keyword relevancy/density tool
Can anyone give a recommendation other good keyword relevancy and density tool? Thanks
On-Page Optimization | | seoman100 -
E-commerce can we delete all products that have never sold for 10 years?
Hello, We're switching from a mediocre cart to Volusion.com, which I love. We've been in business for 10 years and have 8500 products. At least 75% of the products have never sold once. How do we know how many of those we can delete when switching carts? We only want to switch over the products we have to. Thanks! Bob
On-Page Optimization | | BobGW0 -
Keyword in URL: Ranking Factor?
I've got a site about a specific topic, which we'll call "themes" for the sake of this discussion. I personally like to keep the url structure short and clean (for usability purposes, but mainly because I'm a perfectionist and a minimalist). I feel that adding "themes" to the url structure is a bit redundant. However, nearly every keyword phrase that my site should rank for includes the word "themes." So I'm wondering how much I'm handicapping myself by not including the keyword "themes" in the url? The domain name itself sort of includes the keyword . . . although it's in Italian (I chose the domain for it's brand-ability, not for the keyword). A quick example: My Url Structure: www.themo.com/topic/abc My Competitor's Url Structure: www.sitesample.com/themes/topic/abc For many of the keywords, the competitors with the keyword in the url rank highest. But, I'm not sure how much emphasis to place on this, because from my understanding Google doesn't pay as much attention to url keywords anymore . . . and those sites might just be ranking high because they've been around for so long (which also happens to be the reason why they coincidentally also include the keyword in the url, because they started the site when that was a high ranking factor). Thoughts? Should I just trash my perfectionism and add the keyword to the url structure? (By the way, the site is only a couple months old and doesn't have any significant backlinks to inner pages yet, so changing the url structure wouldn't be a big deal if I decided to do that).
On-Page Optimization | | JABacchetta0 -
Is the use of some keywords necessary to be included in many of the pages?
Hello, I have a website about SEO and webdesign. I want to ask will mentioning these two keywords in many of my articles have any benefit for particular landing pages that I have. F.e.: I have two pages: example.com/seo example.com/web-design They are optimized and have Grade A in SEOMOZ's onpage tool for their two keywords. So my question is: Will broad use of my keywords SEO and webdesign in the text, title or alt not only on my two landing pages but also in other articles of my website also help these two pages to rank higher for their keyword. I see in Webmaster Tools (http://images.seroundtable.com/google-content-keywords-1351084751.jpg) there is an option to see the content keywords in your website. May be that shows that the content in my website is more relevant to particular topic and that also can influence the ranking of my two landing pages.
On-Page Optimization | | HrishikeshKarov0 -
Organic SEO for Local Towns
This is a fairly common question, but I am going to ask it again. I want to get ranked for many keywords: "hr outsourcing sheboygan", "HR outsourcing duluth", etc., all in my small state. Doing some random research, there are few if any pages with exact match phrases in the URL, Title, Etc. = No competition) Moreover, Google is not popping google places ads for these terms. My plan is to create fairly unique pages on my site optimized for each town. Right now, the pages are at 65% duplicate. I would assume that all of my pages will have some degree of duplication - there are similar elements on every page. If I run the content through a duplicate content tester, is there a % of unique content that would be fairly safe to avoid the duplicate content slap? Yes, I know it's more complicated than that semantic, heuristic, etc. - just looking for some general guidelines.
On-Page Optimization | | CsmBill0