For years in top 3 organic for most popular keyword; now 17th :(
-
For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th
This is severely affecting our sales and I need ideas on how to improve our position.What areas do I need to look at to help correct this drop in organic ranking?
My website is **r a d i a n t g u a r d . c o m **
Thanks, Rhonda
-
Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing)
Good luck!
-
Seriously. It will honestly be incredibly beneficial and may in itself get your rankings improved.
When I joined my current company they were hesitant to change their website for the same reasons. I rebuilt the site and launched it a few months ago and we have seen drastic improvements in ranking and conversion ever since.
Go for it! My money says you'll see a marked improvement.
-
We've been hesitant to change much for fear of losing rankings.
Glad you are looking into a new design.
Instead of going into this with a feeling of fear, try to change your mentality to a "we are going to make major improvements in the design, major improvements in the SEO and major improvements in the conversion rate."
Start thinking Win, Win, Win as you do this and bring in expertise if you feel that you need help in one or more areas. Invest one time and reap the benefits for years.
(I strongly agree with Jesse about the design. It is really labor-intensive to look at your products. I can imagine visitors landing and leaving immediately. I would.
Keep in mind that you are selling a techie product and techie people are probably the buyers. You don't want to look like a noob.
-
Thanks guys! It's been a couple of years since we've updated our website. We've been hesitant to change much for fear of losing rankings. Guess that's not a problem now. I'll look into a face-lift.
-
Hi Rhonda,
Have to agree with Jesse, even if you complete the SEO, it's not too much point having a website at the top of Google with lots of traffic that can't convert based on the design.
Fix up internally, while you build and expand externally. It will require a sustained commitment to SEO and online marketing as your competition will continue working also.
-
Well it sounds like you have competition now. Time to start a link building campaign, grow some strong original content via blogs/youtube/social media and get people to organically link to your site. IE - SEO-it-up!
Slightly unrelated - When was the last time your site had a face lift? Not to be critical, but I'd suggest perhaps looking into modernizing the layout a bit better. It looks old and dated and a bit clunky. For a brief moment I thought you were using frames... it's like that. The big banner in the middle at the bottom is full of horribly pixelated images and the layout is worn.. Again, not trying to be mean I'm just saying UX is everything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage target keyword less volume than subcategory keyword
As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others. Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories". In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead? Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather" Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather" Which one would you do assuming everything is equal aside from search volume?
On-Page Optimization | | clarasboutiqueusa0 -
Branding vs. Keyword Optimization for Company title.
I have a new SEO client that I am working on putting together an optimization strategy and have come across something that has me second guessing. Reach out to Moz Community... The client is a doctor who runs a tattoo removal clinic out of his office. Technically they are two separate businesses: doctors office and tattoo removal clinic. The tattoo removal clinic is my client. They have an independent website where they generate leads. The website is not the brand name. It is [city]tattooremoval.com. The logo on the site, heading, footer all reflect the web URL. The actual brand name for the company is used in all the directory listings, facebook page, google+, basically everywhere else on the internet. When drafting up new meta titles, putting together content, everything really, the website URL has primary keywords included making it way more convenient to use that. However I'm not sure how it will look to the search engines about having everything pointing to the site be one company title and when you get to the site not see the company title in the logo or titles and such. The company name is just down in the corner somewhere on the page. Anyone with any experience to a similar issue? On one hand I think I'm over thinking it, not having the brand name on the home page title tag shouldn't be a huge deal if the website delivers value to the customer. On the other hand I don't see a lot of companies that do this online in general (especially with larger brands), although research shows a many of companies in this niche using the [city] + keyword (or vise vera).
On-Page Optimization | | bricegump0 -
Simple on-site SEO - bet practice for keywords in content
Hello, The Moz on-page grader will give a grade of A if the keyword appears exactly in the content at least one time. If there are 500 words and a lot of it is about the main keyword, what have you found to be important to look for beyond the on-page grader - beyond the one exact instance of the keyword? I'm specifically talking just about keywords in the content. My guess is that it needs to occur 3 or 4 times in different forms and at least once exactly, but the on-page grader doesn't require it. What have you found?
On-Page Optimization | | BobGW0 -
In need of guidance on keyword targeting
Hello I'm in need of some guidance as my head has gotten into a spin. Here's the website - www.onsite-sm.co.uk
On-Page Optimization | | Hughescov
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do? Thanks for any help.0 -
Should you have two separate pages for synonym keywords?
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling. When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
On-Page Optimization | | ProjectLabs0 -
Optimizing for two keywords
Hi there, my question is: I need to optimze two pages related to almost the same concept but different orientations. One keyword is "emocional intelligence development" and the other word is "emocional intelligence workshops" I can't mix the two pages in one unique page due to web strucutre reasons. Is it possible to optimize each web for each keyword independently although they have the concept emotional intelligence in common? Thanks
On-Page Optimization | | juanmiguelcr0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Onpage optimization different outcomes for keyword with or without accent
I am a little bit confused with the results of the onpage analysis. I am trying onpage optimization for a spanish word which has an accent.. The results differ from Grade A, if i use the keyword with an accent, e.g. ropa premamá (the spanish word for maternity wear) to Grade C if I run the report without the accent ropa premama. I assume that most users will rather search for the keyword without accent. Would this mean that I need to change my keyword to non-accent or doesn´t it matter?
On-Page Optimization | | svenmu0