Should We Link To Our News?
-
We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)?
Here is our news page, http://www.buyautoparts.com/News/
-
IMO don't do it.
I know that Matt cuts once said that linking to high authoritive sites can be beneficial, but he did not elaborate how. I really don't think it helps you rank better. I would have at least one link out as reading the original google algorithm a page with no external links is a hanging page and not included in page rank calculations, there is a line of thought that this is also true on a website level. so at leas one external link on your site.
The idea is to have news linking to you, and you not linking to it. Screenshots seems ok.
-
It is worth making a Press or in the news page on the website, if the website is authority you can also have logos on the home page of the site saying "as seen in" it is more a trust thing for buyers.
-
It's not going to hurt you to link to them. It can also improve the rankings of the news mentions, which is a good thing if the press coverage is positive. Linking out to high quality sites is also a positive signal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Internal Linking Questions
I am a bit confused at internal linking for ecommerce site. Is it wise to link say all "boots" term in the review section to the boots page? Zappos is doing this. Wouldn't this incur penguin penalty? Since all internal anchor to that page is "boots" ? Scroll down to the bottom and checkout their reviews: http://www.zappos.com/tony-lama-6071l Is this the wise way to go about doing internal linking? Thanks
Intermediate & Advanced SEO | | WayneRooney0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
Internal links to blog posts
I am linking manually to blog posts in my site from my Home page. Our site isn't set up with an auto "Recent Posts" that shows on Home. Should I use the exact blog post title as the anchor text or do I need to create something that is not an exact match to the title of the post?
Intermediate & Advanced SEO | | gfiedel0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
What should be done with old news articles?
Hello, We have a portal website that gives information about the industry we work in. This website includes various articles, tips, info, reviews and more about the industry.We also have a news section that was previously indexed in Google news but is not for the past few month.The site was hit by Panda over a year ago and one of the things we have been thinking of doing is removing pages that are irrelavant/do not provide added value to the site.Some of these pages are old news articles posted over 3-4 years ago and that have had hardly any traffic to.All the news articles on the site are under a /archive/ folder sorted by month and year, so for example a url for a news item from April 2010 would be /archive/042010/article-nameMy question is do you think removing such news articles would benefit the site helping it get out of Panda (many other things have been done in the site as well), if not what is the best suggested way to keep these articles on the site in a way which Google indexes them and treats them well.thx
Intermediate & Advanced SEO | | Tit0 -
Article Marketing For Link Building
Just wanted to get a discussion going about the effectiveness of article marketing for building links. All of my content will be decent and unique. I will submit to the following 10 directories: Ezine Buzzle Goarticles Article Dashboard Sooperarticles Helium Articlebase Articlealley Isnare Article City Of course, varied anchor text and relevant content to my various niches. I just want to know if this is still an effective link building strategy. Please don't recommend i "try" something else because i am doing everything else as well. Thanks guys
Intermediate & Advanced SEO | | danielblinman0 -
How should I handle these links?
I recently purchased a site which is in the same niche as my personal blog. MANY of the keywords which I want both sites to rank for, they are already ranking well for (Eg I rank #1 with one site and #5 for the other). I haven't started linking the two sites to each other yet (waiting to announce the acquisition before I do). I have 2 questions for you all... How powerful do you think linking between these sites could be? How do you think I should handle the linking between these two sites?
Intermediate & Advanced SEO | | PedroAndJobu0 -
The missing link?
Hello and Welcome Moz friends! Thanks for taking the time to look at my problem. On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing. www.FrontlineMobility.com If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated. Thank you Friends, hopefully you can help me.
Intermediate & Advanced SEO | | FrontlineMobility0