Ranking keyword VCA

[PlusPort]

We want to rank higher on the keyword VCA. Our direct competitor VCAnederland ranks one place higher and we want that place. If we look at some statics from the Open site explorer, we score better.

PA: VCAdirect = 53 VS competitor = 46

DA: VCAdirect = 43 VS competitor = 39

Total links = VCAdirect = 8415 VS competitor = 3051

External followed links = VCAdirect = 8178 VS competitor = 1059

Linking root domains = VCAdirect = 146 VS competitor = 105

SEOmoz competitive Domain Analysis (gives other numbers)

DA: VCAdirect = 44 VS competitor = 40

DMozrank: VCAdirect = 4.30  VS competitor = 4.50

DMozTrust: VCAdirect = 4.00 VS competitor = 4.18

when I analyze the site with the SEOmoz tool.

We see  this figures:

VCAdirect:

PA: 53 / MozR: 5.89 / MozT: 5.89 / Tot links 8415

VCAnederland:

PA: 46 / MozR: 6.95 / MozT: 6.16 / Tot links 3051

On the on page Report card we score both an A.

Where should we focus on to win the position?

[DanDeceuster]

Social links seem to be effective in boosting rankings. I would focus on getting facebook shares and tweets to your URL. Just be sure to be non-spammy when you go about it. Try to create a genuine social presence for your brand/website and as the links trickle in here and there you should see a little boost.