Internal pages targeted for local keywords
-
Hello,
Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?
-
A client of mine may only target 2 local keywords, where his home page is for national keywords and an internal page is for local. Is this even a good idea?
-
Bob,
Has your question been answered by the thoughtful responses on this thread? If not, could you please provide a bit more detail (like an example) so that we can work to get to the heart of the matter? Thanks!
-
Make those pages co-citation worthy and worth linking to from local directories and other local resources, just like you would do for a home page if you were trying to get that to rank for local terms. Be sure to use your geo-terms on those pages and use those terms in your internal linking.
-
I'm going to have to make some assumptions for this.
Lets take a florist in Boston as an example of an internal page. Once you've taken care of the on-page SEO (url, title tags, h tags, mentions in content and of course unique content) then I'd start looking for links from pages about both floristry and Boston. That should give a strong indicator of local and product relevance.
Where you can run into problems is when you have the same text with only minor changes for location. If you have a page about florists in Boston, one in New York, one in Dallas etc and the only text that differs between those pages is the location then you are going to have to rethink your site / database structure (Panda no likeee). Unique information is vital.
If on the other hand you are a florist with branches in each of those places then I don't see a problem with creating individual location pages, but again with unique content. I mean all unique, not substantially unique or slightly unique. In your google local you could use each branches internal url as the website url.
Hope that's of some help. You may have to be a bit more specific with your question though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Right hand side Google Local profile image pulling from 3rd party site
Hello! When googling our company's name, the Google Local profile comes up on the right hand side with the reviews, address, phone number, etc. Those are all fine but the main photo being used is not the one specified in the Google My Business profile but it seems to be pulling from a 3rd party site that recently added a link and an image to our website. Why is this happening and can we specify the image that shows up? Your help will be very much appreciated!!!
Image & Video Optimization | | uniseo10 -
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
Local: Checking to make sure this NAP is good before launching campaign
Hello, I'm launching a local campaign. Here's my NAP, I want to make sure that it looks good and that there aren't any new developments in local SEO that will effect my campagin. Here's the address we'll use: 913 S Latah St #H, Boise, ID 83705 where H means suite H Any suggestions before we launch this campaign? Thanks!
Image & Video Optimization | | BobGW0 -
What are you most concerned about or interested in for Local Search?
Hi All, I'm speaking to a local SEO meetup at the end of this month. If you were attending (hypothetically), what would you be most interested in hearing about for local search? The audience is a mix of SEO professionals, web developers, internet marketers, and business owners. I suspect that there will be a number of people who understand the foundations of SEO, though not all of them will be practiced at implementing it. I believe the number of people who get really indepth with Local is quite small. At the moment, I'm thinking about covering things such as: The local search universe in general--which data sources are doing what these days, where it's heading. Google Local+ recent changes Migration to Local+, data cleanup, merging (or not merging!), and other Local+ nuances Current ranking factors, and where I think they're going. I'd love to hear, and greatly appreciate, any ideas you might have. Cheers, Bede
Image & Video Optimization | | BedeFahey0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
How To Do SEO For Google Local Listing?
Hi, I have been reading around but i still don't understand how we can rank better for local search listing from Google place. I have tried: Adding keywords to descriptions
Image & Video Optimization | | chanel27
Adding the max of 10 photos And also get my customers to comment on my Google place listing leaving testimonials. Is there any tips? 🙂0 -
Local SEO
Would like to read articles on local SEO that have been recently published in the past few months. Has anyone come across good articles on this topic?
Image & Video Optimization | | casper4340 -
Listing in Local search
Hi, Are several listing in google places allowed ? I've got 1 address but with 3 differents services with 1 website for each activity . Tks a lot..
Image & Video Optimization | | mozllo0