Ranking dance teaching company in multiple locations where they hold casses
-
Hi Guys,
This is a question to all the pro local SEOs out there. I have a client that teaches dance classes at three different studios in Manhattan, New York City, and these studios already have their own local presence in Google Local, Yelp and so on. They basically sublet the space to hold their classes.
How would I rank them for these locations? Their actual office is in Brooklyn and I don't want to target Brooklyn audience, but they can verify their listings at the class locations in Manhattan. all advice appreciated!
-
My bad--I misread your question Gael. Miriam's right about that.
-
Hi Gael,
The Google Places Quality Guidelines (see: http://support.google.com/places/bin/answer.py?hl=en&answer=107528) are very clear for situations like this one:
You also can't create a Places listing for an ongoing service, class, or meeting at a location that you don't own or have the authority to represent. Please coordinate with your host to have your information displayed on their Place Page within their Description field.
So, unfortunately, the dance teacher is not eligible for creating their own Place Page for these places where they teach classes. They would need to coordinate with the studio owner to be mentioned on the studio's Place Page/website.
-
I'd focus on local search for them. Make sure to set up a Google+ account for the company and set up a G+ Local business page for each location. Then I'd focus on networking with any local neighborhood groups in each of their areas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good Example of Local Pages With Multiple Services
Can I get a site that is well optimized and has a good landing page for a business that serves multiple regions with multiple services. For example they may have construction and mold removal services and serve Indianapolis, Columbus Ohio, Louisville Ky.
Image & Video Optimization | | Atomicx0 -
Shared location and phone number in Google Places...what now?
Interesting conundrum I've run into with a legal site we've recently started working on. The client didn't initially tell us that their law office shares an address and a phone number with another firm. It didn't take long for us to find this out, but interestingly, it didn't seem to be negatively impacting their rankings...at first. Then as we got into June we simply fell out of the map listings. We occasionally resurface back to a 1-3 position and then disappear again. My presumption is that Google is having trouble deciding if either of our separate listings are legitimate as there are a lot of citations for each and the on site and off site SEO/link factors are fairly similar (with our site having a bit better link profile). So my thought is get a unique phone number (if I can make the client agree) and add a unique suite number and try to reclaim/edit every existing citation we can get our hands on. Anyone else run into a similar problem and beat it?
Image & Video Optimization | | NetvantageMarketing0 -
Local Search for Multiple Locations
Hi Folks, The company I work for is based in Kendal in Cumbria in the United Kingdom (that's our head office) but as we are a training company and we have training locations all over the UK, how would I go about updating the local listings to reflect this. I'd like to specifically target our London based venues. Any help much appreciated. Gaz
Image & Video Optimization | | PurpleGriffon0 -
Local SEO, hard time ranking a keyword
Hello. Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2) i have this keyword in Google places, as a category, and in description. i have build many citations with this term, BUT still cant rank it. If anyone can help me on that, ill be really appreciated, as i'm still learning this. Thanks You!
Image & Video Optimization | | Davidmez0 -
Doing SEO for multiple clients, who should make the content?
I realize that since content marketing is (or can be) a part of SEO, then it would logically follow that it's up to whoever is doing the SEO to create the content*. And when it's 1 person or a small group of people that work for 1 company, doing its SEO, that makes perfect sense. But I'm having a little trouble wrapping my mind around how that's supposed to scale up for an outside agency responsible for the SEO of 5 or 10 or 50 other companies. One of the biggest factors in my misunderstanding of the system is the reasoning for creating content in the first place. I absolutely understand how a professional in some field (let's say dentistry for example) could write up some insightful, accurate blog post about why flossing is great. After all, a dentist does (or should, hopefully) have a level of expertise on the subject that most people don't have. That blog post is a tangible addition of value to the website for anyone curious about the subject. But why would anyone want to read a blog post about wisdom teeth written by just some random person at a marketing company? If that person has the time to do a lot of research and BECOME something of an authority on the subject of dental care, then that's fine. But what if they also need to create content for clients that do plumbing, car repairs, and cooking? I don't really see how someone can become enough of an expert on enough subjects and still have any time to do the other parts of their job. Maybe I'm just expecting too much, but I sort of feel that the internet is already full enough of advice and information from people that have no idea what they're talking about, so content from someone that's not an expert (but is a marketing person that the expert hired) seems... frivolous to me. So to get back to the actual question, should/can an SEO ask their clients to create at least some of their own content, or is it the SEO's responsibility to generate all the content, even if it's not always stellar? Or is it just one of those "Could God make a rock so big that he couldn't lift it? Yes, he could, and then he would lift it" (or however that saying went) sorts of deals? Thanks for the feedback, this can all be kind of overwhelming for me at times. *"Creating content" in this specific case meaning writing blog posts, making videos, etc.
Image & Video Optimization | | BrianAlpert781 -
For Local SEO on a business with many locations, should the city be included in the business name?
For a franchised business with ~50 locations spread across the US, should the city be included in the business name when building citations? Fictional example: We have a staffing franchise called 'Hamilton Staffing'. They have 50 locations in the US. They are all called 'Hamilton Staffing'. We need to finalize the correct NAP information so we are consistent in building citations. For the name, should we just use 'Hamilton Staffing' for all of them? Or should we use 'Hamilton Staffing - Chicago' and the like for other locations? It looks like InfoUSA and Axciom are just using 'Hamilton Staffing', whereas Google is using 'Hamilton Staffing Chicago' and the like. Thoughts on this?
Image & Video Optimization | | brianspatterson0 -
Video Rankings and Optimization Issues
I have noticed for some pages of the site I am working on that I see the video that is posted on that page ranking a lot higher than the page itself or the page does not rank at all, just the video. I'm curious to know if these two can technically be competing for rankings and if Google sees that the page does not need to rank because it chooses to put the related video into the SERPs. Also, has anyone seen any differences in the way videos rank based on where it's hosted (youtube, wistia, etc)? I would think this is common sense not to but still unsure, is it bad practice to keep videos hosted on multiple sites (currently I am adding videos on a new host, but have not deleted the old ones on Youtube yet)?
Image & Video Optimization | | Hakkasan0 -
Local seo, business in multiple cities?
Hello Everyone, What is the best strategy when it comes to optimizing a website that services more than one city. So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city? Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff). I'd really appreciate your thoughts on this. Thank you in advance, Alex
Image & Video Optimization | | pwpaneuro0