Big shift in local results with Penguin 2.0?
-
Is anyone else seeing a big shift in local results since Penguin 2.0. I am logged out of Google, all personalisation switched off but my results are being personalised to my location for all results, not just Google+ Local results? I'm pretty sure penguin is bigger than 2.3% of queries or whatever was reported..
-
I'm seeing a lot more localized results. I think it's gone way overboard. I can't even fathom someone wanting local results for some of these search terms.
Here is an article detailing local results for some pretty broad search terms. http://www.webpagefx.com/blog/search-engine-optimization/penguin-2-0-update-google-blending-local-results-with-organic/
-
I'm also seeing a big shift in local results since Penguin 2.0.
I was doing some late night PPC work when I saw Twitter blow up with news of Pengin 2.0's launch. I did some quick checks with Google's Adwords Preview Diagnostic tool and found there were substantial changes in our organic rankings for national keywords in different geographic locations. Some made me smile, while others made me cringe!
-
Karen,
I see the same but only if I am using a mobile device like an iphone or ipad. You can try that and see if that hold true.
-
I probably should have phrased my question a bit better, I am using national keywords but seeing local websites but outside of Google+ Local listings. I am also seeing Google+ data being used for local results which I hadn't noticed before. Previously I probably didn't rank in the top 50 for the keyword 'SEO' and now I'm number 5 based on my Google+ page.
-
I have seen a shift in National results and seeing some losses and recovery from it.
I have just done some checking based on seeing your post across a few localised keywords and see that some have dropped out of the top 100, others have made a healthy jump and even some that have stayed as they are ??
Go figure with Google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blocking internal search results
Hello Everyone, Does anyone know how I can block Google from indexing internal search results? Thanks. Ryan
On-Page Optimization | | RyanUK0 -
Click to Call Showing Below Organic Result?
I noticed this about a week ago and can't find any info on it. Basically below some ORGANIC results, when searching on mobile, I'm seeing the option to instantly call the company. http://vzp.ro/1oDV30g (this is a link to my Google Drive where I saved my mobile screenshot.) Anyone know how to achieve it or where it's pulling that data from My original though was schema or it's basis is from a Google+ Brand page. I didn't see any specific markup on the site when I went via desktop so not 100% sure even where to start. Cheers Darin. 1oDV30g
On-Page Optimization | | DarinPirkey1 -
Boat broker - issues with duplicate content and indexing search results
Hello, I have read a lot about optimising product pages and not indexing search results or category pages as ideally a person should be directed straight to a product page. I am interested in how best to approach a site that is listing second hand products for sale - essentially a marketplace of second hand goods (in my case, www.boatshed.com - international boat brokers). For example, we currently have 5 Colvic Sailer 26 boats for sale across the world - that is 5 boats of the same make and model but differing years, locations, sellers and prices. My concern is with search results and 'category' pages. Unlike typical e-commerce sites, when someone searches for a 'Colvic sailer 26 for sale' I want them to go to a search results style page as it is more useful for them to see a list of boats than one random one that Google decides is most important (or possibly one it can match by location). Currently we have 3 different URL types to show search results style pages (i.e. paginated lists of boats that include name, image and short description):
On-Page Optimization | | pbscreative
manufacturer URL's e.g. http://www.boatshed.com/colvic-manufacturer-145.html
category URL's e.g. barges http://www.boatshed.com/barges-category-55.html
and normal search results e.g. dosearch.php?form_boattype_textbox=&.... I have noindexed the search results pages but our category and manufacturer URLs show up in search results and ultimately these are pages I want people to land on. I am however getting duplicate content warnings in Moz. Most boats are in several categories and all will come up on 1 manufacturer and one manufacturer and model page. Both sets of URL's are in my opinion needed; lots of users search for exact makes / models and lots of users just search for the type of boat e.g. 'barge for sale' so both sets of landing pages are useful. Any suggestions or thoughts greatly appreciated Thanks Ben0 -
Local search optimisation
One of the major keywords in our industry “fireplaces” is now viewed as a local search phrase & Google seems to be displaying website results that it views to be local businesses. We have 2 stores, and for some reason they do not appear high on the rankings despite us having a physical location near by... can anyone help? Also, we have a verified location on Google place, but even that doesn’t appear.
On-Page Optimization | | Ray_UK0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
SERP - Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
On-Page Optimization | | ds80 -
Will changing the title of previous topics affect google results?
Hi all, just had a quick question about google results. I help run a sports forum and currently all our topics as seen as "Forum Name • Topic Title". I think that links to topics would appear much more user friendly if I switched the naming to "Topic Title • Forum Name". My question is, would this change affect previous links in any negative way or will google simply update past topics with the new naming convention? Thank in advance.
On-Page Optimization | | Xee0 -
4XX results from a campaign
Hi, I recently ran a campaign and got 3 4XX (Client Error) My question is how do i find the links that are causing this errors because it seems that are no broken link on the site in question? I have tested all the links on the site Will appreciate your help thanks.
On-Page Optimization | | esuleman0