Snagged an Expired Domain Best way to get all the Link Juce?

[bozzie311]

Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?

[MarieHaynes]

Good advice!  Very timely considering I just asked a question about expired domains as well!

[EGOL]

If the domain holds its linkjuice after the expiration then the 301 would be a good way to send the linkvalue to another site.

However, if this domain is similar in topic to a domain that you own it might be a good idea to do a page-by-page review of the backlinks and 301 redirect expired pages to active pages on your existing site that are about the same topic.

You might also consider creating new pages on the same topic where needed to receive the 301 and the traffic/linkvalue that goes with them.

One of the problems of redirecting anything is that webmasters who gave the original links might discover that what they linked to has changed and take down the link.  So if you can point to same topic content - especially content that is superior - you will then have a better chance of holding the original links long term.

Try to surprise them with superior content.