What our next step after hitting by Penguin 2.0

[lucidsoftech]

Hi Everyone,

Any idea about what the next step after hitting by Penguin 2.0

We go for more link building or content optimization or some thing else..?

[ayesroc]

Thanks Eyepaq & Ruth!

[RuthBurrReedy]

I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.

[eyepaq]

Hi,

If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.

If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).

Cheers.

[ayesroc]

Thanks for your reply.

Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.

I track my keywords, thats how I knew that I dropped in the serp.

I try to keep all the link building white hat but a few bad links may have slipped through.

Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.

[eyepaq]

Hi,

I was ranking 3rd for my local search and now Im the last result on the page.

** So from #3 you got to pos #10 ?

If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.

For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings  or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here  (you should :).

I've been link building, creating relevant blog posts and adding new pages and I am losing traction.

** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.

Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.

Cheers.

[ayesroc]

Hi All,

I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.

I've been link building, creating relevant blog posts and adding new pages and I am losing traction.

My domain is www.x4dc.com

[eyepaq]

Hi,

Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.

I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.

But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything  links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).

Cheers.